{"id":293459,"date":"2012-08-17T02:00:00","date_gmt":"2012-08-17T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-bible-en-franchise"},"modified":"2012-08-17T02:00:00","modified_gmt":"2012-08-17T01:00:00","slug":"la-bible-en-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-bible-en-franchise","title":{"rendered":"La bible en franchise"},"content":{"rendered":"
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Dans la fameuse bible, ‘condens\u00e9 du savoir-faire du franchiseur vers ses franchis\u00e9s’, vous pouvez trouver les \u00e9l\u00e9ments essentiels concernant la politique de communication du r\u00e9seau, en particulier dans le point de vente. Ce document, fourni par le franchiseur r\u00e9v\u00e8le \u00e0 son franchis\u00e9 toutes les indications n\u00e9cessaires pour exploiter son enseigne et la commercialiser au mieux, dans l’int\u00e9r\u00eat des deux parties.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La bible : d\u00e9tail des \u00e9l\u00e9ments de commercialisation<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Concernant les produits, la bible doit donner tous les \u00e9l\u00e9ments \u00e0 propos de sa commercialisation, son packaging, la liste des fournisseurs, les formulaires de commande, etc. Puis le franchiseur doit pr\u00e9ciser le concept du magasin, avec les mat\u00e9riels et les mobiliers, l’agencement et le fonctionnement du point de vente, ainsi que les services que le franchiseur apportera dans ce domaine.
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Mais l’essentiel est que cette bible refl\u00e8te le savoir-faire et en facilite l’exploitation.<\/h3>\n
On pourra aussi voir des photographies et des plans afin de bien percevoir la signal\u00e9tique visuelle, le logo de l’enseigne, les couleurs utilis\u00e9es et l’ensemble de la documentation mise \u00e0 disposition<\/strong>, tels que les prospectus, cartes de visites, affiches, etc. <\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le franchiseur transmet traditionnellement la bible sous forme papier, mais d\u00e9sormais les supports \u00e9voluent vers les CD, DVD, logiciels, voire un acc\u00e8s s\u00e9curis\u00e9 \u00e0 l’intranet. Ces nouvelles technologies permettent de b\u00e9n\u00e9ficier des visualisations en trois dimensions qui montrent v\u00e9ritablement la publicit\u00e9 dans le contexte du magasin. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dominique Deslandes<\/p>\n

Lisez aussi : 
<\/i>Le savoir-faire en franchise<\/a>
<\/i>La franchise et le transfert du savoir-faire<\/i><\/a>
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NDLR : Notons que ces nouvelles technologies facilitent aussi l’exportation des r\u00e9seaux et des savoir-faire. On en trouve d\u00e9j\u00e0 des cas d’utilisation chez certaines franchise fran\u00e7aises qui exportent notamment au Maroc ou sur d’autres continents. En savoir plus avec cet article : \u00c9tude fff sur l’exportation des franchises fran\u00e7aises<\/a> ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Dans la fameuse bible, ‘condens\u00e9 du savoir-faire du franchiseur vers ses franchis\u00e9s’, vous pouvez trouver les \u00e9l\u00e9ments essentiels concernant la politique de communication du r\u00e9seau, en particulier dans le point de vente. Ce document, fourni par le franchiseur r\u00e9v\u00e8le \u00e0 son franchis\u00e9 toutes les indications n\u00e9cessaires pour exploiter son enseigne et la commercialiser au mieux, […]<\/p>\n","protected":false},"author":52,"featured_media":293460,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-293459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nLa 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