{"id":293462,"date":"2012-08-15T02:00:00","date_gmt":"2012-08-15T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-des-avantages-partages"},"modified":"2012-08-15T02:00:00","modified_gmt":"2012-08-15T01:00:00","slug":"la-franchise-des-avantages-partages","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-des-avantages-partages","title":{"rendered":"La franchise, des avantages partag\u00e9s"},"content":{"rendered":"
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D\u00e9velopper un r\u00e9seau de franchise comporte pour un entrepreneur plusieurs avantages. Il est bon de connaitre tous les avantages, mais aussi toutes les contraintes du concept de la franchise, avant d’adh\u00e9rer \u00e0 un r\u00e9seau en tant que franchis\u00e9, ou bien de le cr\u00e9er, en tant que franchiseur.<\/b><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Avantages du franchiseur<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Cela permet en effet au franchiseur :
– d’organiser un maillage territorial rapide en contrepartie d’un investissement limit\u00e9
– de ma\u00eetriser enti\u00e8rement le d\u00e9veloppement du concept par le contr\u00f4le du r\u00e9seau davantage que par des r\u00e9seaux de vente classiques
– de cr\u00e9er une puissance \u00e9conomique importante qui va permettre de gagner en comp\u00e9titivit\u00e9 (conditions d’achats, moyens logistiques importants permettant la r\u00e9alisation d’\u00e9conomies d’\u00e9chelle)
– d’organiser des campagnes publicitaires, et plus g\u00e9n\u00e9ralement, une promotion de l’enseigne et de la marque, \u00e0 l’\u00e9chelon national. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Avantages du franchis\u00e9<\/h3>\n
Pour le franchis\u00e9, la formule comporte \u00e9galement un grand nombre d’avantages:<\/p>\n

– Il garde son ind\u00e9pendance juridique. Le franchis\u00e9 demeure un commer\u00e7ant ind\u00e9pendant, ma\u00eetre d’oeuvre et responsable de l’activit\u00e9 et de la p\u00e9rennit\u00e9 de son entreprise. <\/p>\n

– Elle lui assure le b\u00e9n\u00e9fice d’une marque ou d’une enseigne, signes forts de reconnaissance aupr\u00e8s de la client\u00e8le mais aussi aupr\u00e8s des banques.<\/p>\n

– Elle organise la transmission du savoir-faire de son franchiseur et pr\u00e9voit son assistance permanente, ce qui facilite le d\u00e9marrage d’activit\u00e9 pour un franchis\u00e9 sans exp\u00e9rience.<\/p>\n

– Elle lui permet de b\u00e9n\u00e9ficier de tous les effets positifs d’un r\u00e9seau : r\u00e9putation, mais aussi prix, synergies, partage des innovations, etc.<\/p>\n

Bien s\u00fbr il y a aussi des contraintes qu’il faut connaitre. Lisez aussi <\/i>Devenir entrepreneur en franchise : l’essentiel \u00e0 savoir avant de se lancer<\/i><\/a><\/p>\n

  <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

D\u00e9velopper un r\u00e9seau de franchise comporte pour un entrepreneur plusieurs avantages. Il est bon de connaitre tous les avantages, mais aussi toutes les contraintes du concept de la franchise, avant d’adh\u00e9rer \u00e0 un r\u00e9seau en tant que franchis\u00e9, ou bien de le cr\u00e9er, en tant que franchiseur. Avantages du franchiseur Cela permet en effet au franchiseur […]<\/p>\n","protected":false},"author":52,"featured_media":293463,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-293462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nLa 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