{"id":293469,"date":"2012-08-14T02:00:00","date_gmt":"2012-08-14T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/quels-enjeux-pour-les-franchises-de-demain"},"modified":"2012-08-14T02:00:00","modified_gmt":"2012-08-14T01:00:00","slug":"quels-enjeux-pour-les-franchises-de-demain","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/quels-enjeux-pour-les-franchises-de-demain","title":{"rendered":"Quels enjeux pour les franchises de demain ?"},"content":{"rendered":"
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Dans un contexte marqu\u00e9 par la mont\u00e9e des strat\u00e9gies multicanales, le d\u00e9veloppement des enseignes segmentantes et les nouvelles attentes des consommateurs, le commerce doit aujourd’hui s’adapter, innover pour r\u00e9pondre aux d\u00e9fis de demain.<\/p>\n

Dans un article paru dans le magazine Rezo de la F\u00e9d\u00e9ration franchise de la franchise, ces fameux d\u00e9fis sont pr\u00e9sent\u00e9s au nombre de cinq. Et dans ce contexte, la franchise a de r\u00e9els atouts car elle est dot\u00e9e d’une capacit\u00e9 d’innovation forte et de strat\u00e9gies de marketing d’enseignes diff\u00e9renciantes. En effet, le monde de la franchise ne cesse pas d’\u00e9voluer et de s’adapter.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Pour se distinguer, les franchises devront ainsi :<\/h3>\n
1 – Concilier prix bas et plaisir d’achat.<\/strong> Au coeur de la probl\u00e9matique : apporter des valeurs ajout\u00e9es fonctionnelles, des solutions compl\u00e8tes et personnalis\u00e9es !<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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2 – Concilier communication et d\u00e9veloppement durable <\/strong>: ou comment stimuler ses ventes tout en restant \u00e9colo ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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3 – Devenir multicanal <\/strong>: en adaptant les magasins au site Internet ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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4 – Favoriser l’humanisation de ses points de vente… <\/strong>tout en exploitant au mieux toutes les innovations technologies ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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5 – Inventer de nouvelles fili\u00e8res de distribution<\/strong>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un r\u00e9el enjeu pour l’avenir de la franchise en France et sur sa capacit\u00e9  \u00e0 \u00eatre r\u00e9active !<\/p>\n

Lire aussi : <\/i>L’\u00e9volution de la franchise vue par la 8\u00e8me enqu\u00eate annuelle de la FFF<\/a> !
<\/i> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Dans un contexte marqu\u00e9 par la mont\u00e9e des strat\u00e9gies multicanales, le d\u00e9veloppement des enseignes segmentantes et les nouvelles attentes des consommateurs, le commerce doit aujourd’hui s’adapter, innover pour r\u00e9pondre aux d\u00e9fis de demain. Dans un article paru dans le magazine Rezo de la F\u00e9d\u00e9ration franchise de la franchise, ces fameux d\u00e9fis sont pr\u00e9sent\u00e9s au nombre […]<\/p>\n","protected":false},"author":52,"featured_media":293470,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-293469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nQuels 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