{"id":293488,"date":"2012-08-05T02:00:00","date_gmt":"2012-08-05T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-services-externalises-et-la-franchise"},"modified":"2012-08-05T02:00:00","modified_gmt":"2012-08-05T01:00:00","slug":"les-services-externalises-et-la-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-services-externalises-et-la-franchise","title":{"rendered":"Les services externalis\u00e9s et la franchise"},"content":{"rendered":"
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La plupart des grandes et moyennes entreprises ont int\u00e9gr\u00e9 la n\u00e9cessit\u00e9 de se recentrer sur leur cur de m\u00e9tier. Elles externalisent un nombre croissant de t\u00e2ches. Que ce soit en franchise ou en commerce associ\u00e9, l’entrepreneur a besoin d’exploiter au mieux son business<\/b> et pour gagner un temps pr\u00e9cieux, il n’h\u00e9site plus \u00e0 faire appel \u00e0 des entreprises de services. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le service aux entreprises<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le march\u00e9 des services aux entreprises enregistre un boom depuis quelques ann\u00e9es<\/b>. La palette est large : des \u00e9tudes \u00e0 la communication, la publicit\u00e9, en passant par l’informatique, la formation, la restauration collective, les transports et la logistique. La client\u00e8le d’entreprise est identifiable, c’est-\u00e0-dire g\u00e9n\u00e9ralement facilement rep\u00e9rable gr\u00e2ce \u00e0 des bases de donn\u00e9es, ce qui facilite la d\u00e9marche marketing et la d\u00e9termination d’une offre adapt\u00e9e aux besoins. Lors de la pr\u00e9paration d’un tel projet, il est indispensable de rencontrer la client\u00e8le potentielle pour d\u00e9finir votre march\u00e9 et pr\u00e9ciser votre offre.<\/p>\n

Lire \u00e0 ce sujet : <\/i>Le secteur des services aux entreprises renouent avec la croissance<\/i><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Les services du franchiseur<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ensuite, \u00e0 vous de faire preuve de r\u00e9elles capacit\u00e9s \u00e0 prospecter afin de prendre contact avec les d\u00e9cideurs. Commencez par v\u00e9rifier que les services du franchiseur incluent une panopli<\/b>e efficace d’outils et de process commerciaux. La phase de prospection vous donnera ensuite les \u00e9l\u00e9ments pour analyser les premiers r\u00e9sultats avec le franchiseur et affiner vos m\u00e9thodes de vente. Il est important de bien vous diff\u00e9rencier afin de proposer un service qui d\u00e9charge en totalit\u00e9 votre client de l’activit\u00e9 qu’il souhaite externaliser. Il est important de raisonner par rapport aux besoins que vous pouvez satisfaire et non en termes de prestations. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dominique Deslandes <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La plupart des grandes et moyennes entreprises ont int\u00e9gr\u00e9 la n\u00e9cessit\u00e9 de se recentrer sur leur cur de m\u00e9tier. Elles externalisent un nombre croissant de t\u00e2ches. Que ce soit en franchise ou en commerce associ\u00e9, l’entrepreneur a besoin d’exploiter au mieux son business et pour gagner un temps pr\u00e9cieux, il n’h\u00e9site plus \u00e0 faire appel \u00e0 des entreprises de services.  […]<\/p>\n","protected":false},"author":52,"featured_media":293489,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-293488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nLes services externalis\u00e9s et la franchise<\/title>\n<meta name=\"description\" content=\"La plupart des grandes et moyennes entreprises ont int\u00e9gr\u00e9 la n\u00e9cessit\u00e9 de se recentrer sur leur cur de m\u00e9tier. 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