{"id":293498,"date":"2012-08-04T02:00:00","date_gmt":"2012-08-04T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-de-pret-a-porter-feminin-multiplie-les-initiatives-4871"},"modified":"2012-08-04T02:00:00","modified_gmt":"2012-08-04T01:00:00","slug":"la-franchise-de-pret-a-porter-feminin-multiplie-les-initiatives-4871","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-de-pret-a-porter-feminin-multiplie-les-initiatives-4871","title":{"rendered":"La franchise de pr\u00eat \u00e0 porter f\u00e9minin multiplie les initiatives"},"content":{"rendered":"
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La franchise Mim est sur tous les fronts en termes de communication en annon\u00e7ant coup sur coup un partenariat avec la chanteuse Mim\u00fcniz, son programme fid\u00e9lit\u00e9, sa campagne publicitaire et de nouveaux services client\u00e8le. Un programme qui place la franchise de pr\u00eat \u00e0 porter f\u00e9minin<\/strong> sous le feu des medias.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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QUAND UNE FRANCHISE S’ENGAGE AUX COTES D’UNE JEUNE ARTISTE<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En 35 ans, la franchise MIM<\/a> est devenue des r\u00e9seaux leaders parmi les cha\u00eenes et franchises de pr\u00eat \u00e0 porter. Pas question pour autant de s’endormir sur sa notori\u00e9t\u00e9, l’enseigne de mode jeune et pas ch\u00e8re met les bouch\u00e9es doubles. A la une, un partenariat sign\u00e9 avec la jeune chanteuse fran\u00e7aise Mim\u00fcniz<\/strong> d\u00e9couverte avec son titre Paraiso pour le clip publicitaire du Club Med. Une musique aux tonalit\u00e9s \u00e0 la fois jeunes et citadines en coh\u00e9sion avec le positionnement de Mim. L’accord pass\u00e9 porte sur la garde robe en concert de la chanteuse, la diffusion et la vente de son album dans les 325 magasins de l’enseigne l’animation d’un blog ainsi que le site facebook aupr\u00e8s des 400 000 fans que compte d\u00e9j\u00e0 la jeune artiste.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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LA FRANCHISE RENFORCE S’ENGAGE SA FIDELITE ET SA VISIBILITE<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La baisse de la fr\u00e9quence d’achat oblige les cha\u00eenes et franchises de pr\u00eat \u00e0 porter d’entr\u00e9e de gamme \u00e0 rivaliser de moyens pour \u00ab retenir \u00bb leur client\u00e8le. La franchise Mim a choisit l’option d’une carte de fid\u00e9lit\u00e9<\/strong> payante (3\u20ac), con\u00e7ue avec un syst\u00e8me de points 1\u20ac d’achat = 1 point. 100 Points donnant droit \u00e0 10% de remise. La carte propose \u00e9galement des avantages aupr\u00e8s d’autres partenaires de l’enseigne. L’investissement aura co\u00fbt\u00e9 200 000 \u20ac et n\u00e9cessit\u00e9 l’embauche de 5 personnes pour un objectif de 500 000 cartes la premi\u00e8re ann\u00e9e. Au del\u00e0 de l’aspect de fid\u00e9lisation, c’est un outil de premier plan pour collecter des adresses, croiser des donn\u00e9es achat et client\u00e8le, diffuser des informations, ou encore organiser des ventes priv\u00e9es,<\/strong> une technique marketing tr\u00e8s pris\u00e9es \u00e0 l’heure actuelle.<\/p>\n

La franchise Mim compte \u00e9galement renforcer la promotion de son site de vente en ligne<\/strong>. Avec 6 millions d’\u20ac de chiffre d’affaires soit 15% des r\u00e9sultats de l’enseigne, il est devenu un des piliers commercial du r\u00e9seau.<\/strong> La rentr\u00e9e sera l’occasion de mettre en place une formule de livraison gratuite en magasin sous 24h pour une commande pass\u00e9e par e.commerce. En effet, l’enseigne qui s’adresse \u00e0 un public jeune pr\u00e9cise que 8% du chiffres d’affaires en ligne l’est \u00e0 partir de solutions mobiles.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Enfin, l’enseigne sera pr\u00e9sente sur les \u00e9crans \u00e0 la rentr\u00e9e avec une \u00ab campagne saga \u00bb<\/strong> mettant en sc\u00e8ne trois jeunes femmes \u00e0 la recherche de produits mode et de bonnes affaires qu’elles trouveront o\u00f9 ? je vous laisse deviner. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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D\u00e9couvrez les autres r\u00e9seaux de franchise de pr\u00eat \u00e0 porter<\/a> qui recrutent et les vid\u00e9os sur les franchises de pr\u00eat \u00e0 porter <\/a>disponibles sur le site acfranchise.TV<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Article mis en ligne par Isabelle, R\u00e9dactrice AC Franchise<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La franchise Mim est sur tous les fronts en termes de communication en annon\u00e7ant coup sur coup un partenariat avec la chanteuse Mim\u00fcniz, son programme fid\u00e9lit\u00e9, sa campagne publicitaire et de nouveaux services client\u00e8le. Un programme qui place la franchise de pr\u00eat \u00e0 porter f\u00e9minin sous le feu des medias. QUAND UNE FRANCHISE S’ENGAGE AUX 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