{"id":293501,"date":"2012-08-02T02:00:00","date_gmt":"2012-08-02T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/exporter-une-jeune-franchise-danger"},"modified":"2012-08-02T02:00:00","modified_gmt":"2012-08-02T01:00:00","slug":"exporter-une-jeune-franchise-danger","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/exporter-une-jeune-franchise-danger","title":{"rendered":"Exporter une jeune franchise = danger !"},"content":{"rendered":"
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Quel r\u00e9seau de franchise n’a pas \u00e9t\u00e9 tent\u00e9 par l’international <\/b>quand des investisseurs viennent frapper \u00e0 sa porte ? Qui sont ces entreprises et d’o\u00f9 viennent-elles ?<\/p>\n

Est-ce qu’il faut avoir r\u00e9ussi en France avant de s’engager sur les march\u00e9s internationaux ?<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Les partenaires d’investissements<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les entreprises d’investissements sont des acheteurs de franchise qui ma\u00eetrisent parfaitement le m\u00e9tier de franchis\u00e9 ou de master franchis\u00e9 et de gestionnaire de r\u00e9seaux et qui sont au fait des r\u00e9glementations commerciales et juridiques de leurs pays. Elles sont issues de l’Europe de l’Est (la Russie), d’Asie et du Moyen Orient et poss\u00e8dent des capitaux pour cr\u00e9er des franchises ou des masters franchises. Dans ces pays, la consommation progresse avec une classe ais\u00e9e ou moyenne sup\u00e9rieure fr\u00e9quentant les centres commerciaux qui s’implantent partout.
Elles sont des partenaires privil\u00e9gi\u00e9s par leur connaissance parfaite des us et coutumes de la franchise. Elles sont souvent \u00e0 la t\u00eate de plusieurs r\u00e9seaux de franchise en tant que master franchis\u00e9s ou succursalistes.<\/b>
Pourtant il faut \u00eatre prudent et bien \u00e9tudier la pr\u00e9paration \u00e0 l’exportation pour r\u00e9ussir. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Avoir un partenaire comp\u00e9tent, c’est un avantage<\/strong> car se lancer en solo s’av\u00e8re souvent long, compliqu\u00e9 et on\u00e9reux. Cependant, certaines conditions doivent \u00eatre remplies afin d’optimiser ses chances m\u00eame en partenariat. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Concept et savoir-faire<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En premier lieu, le concept : il aura \u00e9t\u00e9 test\u00e9, enrichi et d\u00e9clin\u00e9 sous plusieurs formats et dans des zones de chalandises diff\u00e9rentes en France.
Ensuite, le savoir-faire du franchiseur : il aura d\u00e9velopp\u00e9 un r\u00e9seau qui fonctionne sur tous les plans. La s\u00e9lection des produits ou services, les outils informatiques, les actions commerciales et marketing, le contr\u00f4le des points de vente, les animations r\u00e9seau et bien s\u00fbr les bases de la franchise avec un mod\u00e8le de contrat juridiquement solide, ainsi que la protection de sa marque en France et \u00e0 l’\u00e9tranger.<\/p>\n

Lire aussi : <\/i>Le savoir-faire en franchise<\/i><\/a> ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Connaissance du march\u00e9 international<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vient alors le moment pour un franchiseur fran\u00e7ais d’appr\u00e9hender un nouveau m\u00e9tier : d\u00e9veloppeur de franchise \u00e0 l’international.<\/strong> O\u00f9 ? Quels sont les pays cibles ? Bien connaitre le march\u00e9 de la franchise et de votre produit ou service dans le pays o\u00f9 vous voulez exporter. La Concurrence locale et internationale. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Se poser les bonnes questions : le concept est-il exportable tel quel ? Faut-il l’adapter et comment ?
Pour analyser tous les points, la cr\u00e9ation d’une \u00e9quipe d\u00e9di\u00e9e s’impose. Les barri\u00e8res de la langue sont d\u00e9j\u00e0 un obstacle. Faut-il se diriger d’abord vers des pays francophones ? Cela peut \u00eatre restrictif et non constructif. Se faire conseiller par des experts qui ont l’exp\u00e9rience du pays cibl\u00e9. En bref, chaque rouage de la franchise fran\u00e7aise doit \u00eatre \u00e9tudi\u00e9 pour son exportation future : le contrat, le manuel op\u00e9rationnel, l’organisation informatique (souvent source de difficult\u00e9s si elle a \u00e9t\u00e9 d\u00e9velopp\u00e9e en interne uniquement pour la France). Et surtout disposer de ressources financi\u00e8res suffisantes pour tester tous les param\u00e8tres y compris un site pilote. Ne pas esp\u00e9rer un retour sur investissement en quelques mois. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Rien ne vaut l’exp\u00e9rience<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Choisir le bon partenaire et \u00e9tablir des conditions de collaboration. Un contrat bien \u00e9tabli pour ne pas spolier l’un ou l’autre des partis et partir sur des bases saines sont les conditions incontournables pour \u00e9viter l’\u00e9chec.
Toutes ces donn\u00e9es montrent bien que seuls les r\u00e9seaux qui fonctionnent depuis plusieurs ann\u00e9es en France peuvent se permettre d’investir \u00e0 l’\u00e9tranger. Ne pas se laisser s\u00e9duire par des investisseurs qui certes ont les capitaux mais qui veulent aller trop vite et vous font miroiter des b\u00e9n\u00e9fices mirobolants au bout d’une saison d’activit\u00e9. Rester ma\u00eetre d’oeuvre de votre d\u00e9veloppement m\u00eame si effectivement un partenariat \u00e9tabli dans un contexte d’\u00e9quilibre des forces donne plus de chances \u00e0 votre projet. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Alors surtout si vous \u00eates un jeune r\u00e9seau de franchise, ne pas croire que votre mod\u00e8le fran\u00e7ais est exportable tel quel sans engagement financier et facilement sous pr\u00e9texte que vous croyez avoir trouv\u00e9 le partenaire id\u00e9al. Mieux vaut\u00a0assurer la maturit\u00e9 de votre concept et de votre savoir-faire avant de vous lancer sur les march\u00e9s internationaux<\/strong>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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C’est pour pr\u00e9parer les franchiseurs \u00e0 l’exportation que AC Franchise avait organis\u00e9 le LIFF, Lille International Franchise Forum \u00e0 Lille le 8 septembre 2011 dans le cadre du salon Cr\u00e9er et les intervenants<\/a> ont vraiment \u00e9t\u00e9 \u00e0 la hauteur de l’enjeu. Ils ont fourni des conseils et une m\u00e9thodologie de grandes valeurs.<\/p>\n

Pour en savoir plus sur la master franchise, consultez cet article : <\/i>La master franchise, une solution pour l’international<\/i><\/a> ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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MM <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Quel r\u00e9seau de franchise n’a pas \u00e9t\u00e9 tent\u00e9 par l’international quand des investisseurs viennent frapper \u00e0 sa porte ? Qui sont ces entreprises et d’o\u00f9 viennent-elles ? Est-ce qu’il faut avoir r\u00e9ussi en France avant de s’engager sur les march\u00e9s internationaux ? Les partenaires d’investissements Les entreprises d’investissements sont des acheteurs de franchise qui ma\u00eetrisent […]<\/p>\n","protected":false},"author":52,"featured_media":293502,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-293501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nExporter une jeune franchise = danger !<\/title>\n<meta name=\"description\" content=\"Quel r\u00e9seau de franchise n'a pas \u00e9t\u00e9 tent\u00e9 par l'international quand des investisseurs viennent frapper \u00e0 sa porte ? 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