{"id":293504,"date":"2012-08-01T02:00:00","date_gmt":"2012-08-01T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/quel-avenir-pour-le-geomarketing"},"modified":"2012-08-01T02:00:00","modified_gmt":"2012-08-01T01:00:00","slug":"quel-avenir-pour-le-geomarketing","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/quel-avenir-pour-le-geomarketing","title":{"rendered":"Quel avenir pour le g\u00e9omarketing ?"},"content":{"rendered":"
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Le g\u00e9omarketing est l’une des branches du marketing qui consiste \u00e0 analyser le comportement des individus \u00e9conomiques<\/b> en tenant compte des notions d’espaces.<\/p>\n

Le g\u00e9omarketing est pr\u00e9sent dans diverses applications telles que les \u00e9tudes de zones de chalandise, les \u00e9tudes de localisation commerciale, la sectorisation, l’optimisation des moyens du marketing direct, etc.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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L’importance du choix de son local<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Concr\u00e8tement, dans son application la plus r\u00e9pandue, le g\u00e9omarketing permet donc de d\u00e9terminer l’emplacement de nouveaux magasins <\/strong>et d’optimiser la diffusion de prospectus et tous documents promotionnels. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Si le g\u00e9omarketing est donc un outil incontournable des enseignes de franchise<\/strong>, son avenir devrait \u00eatre radieux avec un \u00e9largissement pr\u00e9visible de ses champs d’application. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ainsi, avec l’assouplissement du cadre l\u00e9gal relatif \u00e0 l’implantation de nouvelles surfaces commerciales, cette technique devient de plus en plus utile pour d\u00e9terminer de fa\u00e7on pertinente la localisation de nouvelles unit\u00e9s de vente. Face \u00e0 une concurrence f\u00e9roce, les enseignes doivent en effet \u00eatre les premi\u00e8res \u00e0 se positionner sur des endroits utiles sans toutefois cannibaliser les unit\u00e9s existantes. Un pari possible gr\u00e2ce au g\u00e9omarketing !<\/p>\n

Pour en savoir plus, lisez ces articles : <\/i>
Quelques conseils pour \u00e9valuer un emplacement et sa zone de chalandise<\/i><\/a>
<\/span>Les crit\u00e8res d’une bonne implantation commerciale <\/i><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Un nouvel enjeu<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Autre application : le d\u00e9veloppement durable. Certaines enseignes sont amen\u00e9es \u00e0 utiliser le g\u00e9omarketing dans une d\u00e9marche de d\u00e9veloppement durable. L’enjeu suivi par l’enseigne ? Calculer le bilan carbone de ses collaborateurs, des ses fournisseurs, de la client\u00e8le et travailler avec les pouvoirs publics pour trouver des solutions r\u00e9duisant les \u00e9missions (transports en commun, actions de reboisement). Un exemple \u00e0 suivre.<\/p>\n

Sur le m\u00eame th\u00e8me, la r\u00e9daction vous conseille cet article : <\/i>Optimiser les implantations de franchises gr\u00e2ce au g\u00e9omarketing<\/i><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le g\u00e9omarketing est l’une des branches du marketing qui consiste \u00e0 analyser le comportement des individus \u00e9conomiques en tenant compte des notions d’espaces. 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[…]<\/p>\n","protected":false},"author":52,"featured_media":293505,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-293504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nQuel 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