{"id":293546,"date":"2012-06-26T02:00:00","date_gmt":"2012-06-26T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-prochaines-annees-sous-le-signe-de-la-croissance-pour-les-franchises-denseignement-des-langues"},"modified":"2019-09-19T09:46:05","modified_gmt":"2019-09-19T08:46:05","slug":"les-prochaines-annees-sous-le-signe-de-la-croissance-pour-les-franchises-denseignement-des-langues","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-prochaines-annees-sous-le-signe-de-la-croissance-pour-les-franchises-denseignement-des-langues","title":{"rendered":"Les prochaines ann\u00e9es sous le signe de la croissance pour les franchises d’enseignement des langues"},"content":{"rendered":"
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Selon Le groupe Xerfi le leader des \u00e9tudes \u00e9conomiques sectorielles en France, le march\u00e9 de l’enseignement des langues devrait retrouver la croissance d’ici 2015. Il devrait progresser de 0,5% en valeur pour atteindre +3% en 2013 selon les estimations des experts de Xerfi sans parvenir toutefois \u00e0 son niveau de 2008. Les entreprises ont en effet pr\u00e9f\u00e9rer investir dans des domaines directement op\u00e9rationnel comme le management, le marketing ou encore la communication. Des franchises de services aux entreprises se sont positionn\u00e9es sur ces cr\u00e9neaux : c’est le cas de la franchise R\u00e9seau Cap<\/a>, sp\u00e9cialis\u00e9e dans le conseil pour am\u00e9liorer les performances de l’entreprise ou la  franchise Motivaction<\/a><\/b> qui op\u00e8re dans le domaine de la formation, du conseil en management, vente et orientation client ainsi que la franchise Action Coach ax\u00e9e sur le conseil en business coaching.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La mondialisation impose de plus en plus la maitrise de l’anglais<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’anglais occupe une place de plus en plus importante au sein des entreprises et est une condition d’acc\u00e8s \u00e0 certains postes, notamment dans les multinationales. Le recours au DIF est sous-utilis\u00e9 et ouvre pourtant des perspectives pour d\u00e9velopper la d\u00e9marche de la part des franchise de services aupr\u00e8s des particuliers.
Le march\u00e9 de l’enseignement des langues est aujourd’hui atomis\u00e9. Il s’\u00e9clate entre de nombreux op\u00e9rateurs, ayant des couvertures r\u00e9gionales ou nationales. Ce sont des entreprises priv\u00e9es (franchise de service \u00e0 la personne<\/a>)  ou d\u00e9pendant du secteur public, et m\u00eame associatif. Beaucoup d’offre tr\u00e8s diversifi\u00e9es et peu de point de rep\u00e8res structurant la profession. Selon les experts de Xerf deux \u00e9l\u00e9ments cl\u00e9s pourront faire \u00e9voluer le m\u00e9tier :
-proposer une offre globale en d\u00e9veloppant diff\u00e9rents supports de formation (cours en face \u00e0 face, t\u00e9l\u00e9phone, e-learning, etc.) et se sp\u00e9cialiser sur d’autres langues que l’anglais pour gagner en cr\u00e9dibilit\u00e9 : le mandarin est de plus en plus demand\u00e9 pour communiquer avec l’usine du monde \u00ab La Chine \u00bb.
-se d\u00e9marquer de la concurrence en mettant en avant des prestations innovantes et en cr\u00e9ant des marques fortes (Wall Street Institute ou Berlitz). <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La technologie au service des franchises d’enseignement des langues \u00e9trang\u00e8res. <\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Smartphones et autres t\u00e9l\u00e9phones nomades obligent les op\u00e9rateurs \u00e0 r\u00e9actualiser leurs m\u00e9thodes et supports d’enseignement et \u00e0 travailler sur des prestations ax\u00e9es sur la mobilit\u00e9 et la flexibilit\u00e9: le m-learning pour mobile learning. Ou comment se servir de l’engouement pour les smartphones pour se former o\u00f9 et quand on veut. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le e Learning avait d\u00e9j\u00e0\u00a0d\u00e9barqu\u00e9 dans les entreprises il y a quelques ann\u00e9es et progresse lentement mais surement<\/strong>. De par sa flexibilit\u00e9 et son co\u00fbt moins \u00e9lev\u00e9, il rencontre aupr\u00e8s des DRH un certain succ\u00e8s. L’apprentissage ou e-learning permet de travailler quand cela est possible dans l’emploi du temps professionnel tout en ayant des RV fixes avec un tuteur pour contr\u00f4ler les progr\u00e8s. Ces formules sont de plus en plus adopt\u00e9es par les entreprises<\/strong> y voyant l\u00e0 de nombreuses avantages : \u00e9conomie tout d’abord, car le salari\u00e9 peut se former sur son lieu de travail, dans son bureau donc par de frais de d\u00e9placement, d’h\u00e9bergement d’un professeur. Les logiciels d’apprentissages peuvent \u00eatre utilis\u00e9s par une grandes partie des collaborateurs, voire tous dans certaines grandes entreprises. Si les co\u00fbts restent encore \u00e9lev\u00e9s au d\u00e9part, ils sont\u00a0rapidement amortis.
Reste que le taux d’abandon reste encore assez important : solitude devant son \u00e9cran, difficult\u00e9 \u00e0 sortir de son environnement professionnel, manque de suivi concret. Les franchises d’enseignement des langues ont encore de l’avenir et continuent \u00e0 dispenser des cours tout en ayant recours \u00e0 la technologie mais en gardant l’humain et la communication en face \u00e0 face au centre de ses pr\u00e9occupations. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Retrouvez en l<\/a>es enseignes de formation<\/a> qui recrutent dans le secteur des franchises de services aux entreprises<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Selon Le groupe Xerfi le leader des \u00e9tudes \u00e9conomiques sectorielles en France, le march\u00e9 de l’enseignement des langues devrait retrouver la croissance d’ici 2015. Il devrait progresser de 0,5% en valeur pour atteindre +3% en 2013 selon les estimations des experts de Xerfi sans parvenir toutefois \u00e0 son niveau de 2008. Les entreprises ont en 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