{"id":293556,"date":"2012-06-19T02:00:00","date_gmt":"2012-06-19T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/quest-ce-que-la-franchise"},"modified":"2012-06-19T02:00:00","modified_gmt":"2012-06-19T01:00:00","slug":"quest-ce-que-la-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/quest-ce-que-la-franchise","title":{"rendered":"Qu’est-ce que la franchise ?"},"content":{"rendered":"
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Le r\u00e8glement communautaire d\u00e9finit la franchise comme un ensemble de droits de propri\u00e9t\u00e9 industrielle ou intellectuelle concernant des marques, noms commerciaux, enseignes, dessins et mod\u00e8les, droits d’auteur, savoir-faire ou brevets, destin\u00e9s \u00e0 \u00eatre exploit\u00e9s pour la revente de produits ou la prestation de services \u00e0 des utilisateurs finaux.<\/p>\n

Le contrat de franchise est, un contrat de distribution qui associe une entreprise<\/b>, le franchiseur – propri\u00e9taire d’une marque ou d’une enseigne, \u00e0 un ou plusieurs commer\u00e7ants ind\u00e9pendants, les franchis\u00e9s. <\/p>\n

En contrepartie d’une r\u00e9mun\u00e9ration directe ou indirecte, le franchiseur met \u00e0 la disposition du franchis\u00e9 sa marque, son enseigne, sa gamme de produits fabriqu\u00e9s ou achet\u00e9s ou r\u00e9f\u00e9renc\u00e9s, son savoir-faire<\/a> et une assistance.<\/p>\n

La franchise n’est pas d\u00e9finie par un statut juridique particulier : il s’agit d’une relation contractuelle, qui, pour fonctionner normalement, doit comporter un certain nombre d’obligations.<\/p>\n

Ces obligations sont principalement :<\/p>\n

– la propri\u00e9t\u00e9 ou le droit d’usage de signes de ralliement de la client\u00e8le par le franchiseur : marque de fabrique, de commerce ou de service, enseigne, raison sociale, nom commercial, signes et symboles, logos ;<\/p>\n

– la transmission par le franchiseur de son exp\u00e9rience et de son savoir-faire au franchis\u00e9. Aux termes du r\u00e8glement communautaire, le savoir-faire consiste en un ensemble d’informations pratiques non brevet\u00e9es, r\u00e9sultant de l’exp\u00e9rience du franchiseur. Il doit \u00eatre test\u00e9 par celui-ci, et \u00eatre secret, substantiel et identifi\u00e9 ;<\/p>\n

– la fourniture par le franchiseur au franchis\u00e9 d’une assistance commerciale ou technique pendant toute la dur\u00e9e de validit\u00e9 du contrat.<\/p>\n

Bruno Place<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le r\u00e8glement communautaire d\u00e9finit la franchise comme un ensemble de droits de propri\u00e9t\u00e9 industrielle ou intellectuelle concernant des marques, noms commerciaux, enseignes, dessins et mod\u00e8les, droits d’auteur, savoir-faire ou brevets, destin\u00e9s \u00e0 \u00eatre exploit\u00e9s pour la revente de produits ou la prestation de services \u00e0 des utilisateurs finaux. Le contrat de franchise est, un contrat de […]<\/p>\n","protected":false},"author":1,"featured_media":293557,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-293556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nQu'est-ce 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