{"id":293560,"date":"2012-06-16T02:00:00","date_gmt":"2012-06-16T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/apprendre-a-mieux-exporter-une-franchise"},"modified":"2012-06-16T02:00:00","modified_gmt":"2012-06-16T01:00:00","slug":"apprendre-a-mieux-exporter-une-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/apprendre-a-mieux-exporter-une-franchise","title":{"rendered":"Apprendre \u00e0 mieux exporter une franchise"},"content":{"rendered":"
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<\/a> <\/div>\n
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En plus d’\u00eatre un mod\u00e8le de commerce efficace, la franchise peut \u00eatre le moyen pour un entrepreneur motiv\u00e9 de s’ouvrir \u00e0 l’international<\/strong>.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En France : <\/h3>\n
1 \u0096 L’entrepreneur peut devenir franchis\u00e9 d’un r\u00e9seau \u00e9tranger en France, soit en int\u00e9grant une enseigne d\u00e9j\u00e0 repr\u00e9sent\u00e9e soit en \u00e9tant le premier repr\u00e9sentant d’un r\u00e9seau encore absent du paysage franchis\u00e9.
2 \u0096 Il peut devenir master-franchis\u00e9 d’un r\u00e9seau \u00e9tranger en France<\/b> (la master-franchise est un contrat pass\u00e9 entre un franchiseur et un entrepreneur qui va, en tant qu’interm\u00e9diaire, devenir lui-m\u00eame le franchiseur au niveau national et d\u00e9velopper ce r\u00e9seau en sous-franchisant sur le territoire confi\u00e9).<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’international signifie aussi, s’exporter.<\/h3>\n
Il est tout \u00e0 fait possible d’entreprendre en franchise hors de France. Mais attention, la signification n’est pas la m\u00eame partout. Il est donc imp\u00e9ratif de bien conna\u00eetre l’environnement dans lequel on souhaite lancer son affaire.
Dans ce contexte, pour r\u00e9ussir l’internationalisation de sa franchise, trois partenariats sont possibles :
1 \u0096 la master-franchise <\/b>
2 \u0096 la franchise directe<\/b> : le franchiseur recrute un entrepreneur sur le lieu d’implantation et signe avec lui un contrat de franchise classique,
3 \u0096 la joint-venture<\/b> : le franchiseur constitue une soci\u00e9t\u00e9 avec un entrepreneur local.
A savoir que tout entrepreneur, devenant franchis\u00e9 \u00e0 l’\u00e9tranger d’un concept fran\u00e7ais ou \u00e9tranger, rel\u00e8vera alors du droit civil du pays o\u00f9 il exercera son activit\u00e9.<\/p>\n

Pour en savoir plus sur la master franchise, la r\u00e9daction vous recommande ces articles : <\/i>
La master franchise, une solution pour l’international <\/i><\/a>
La master franchise : Avantages et contraintes<\/i><\/a><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Audrey Caudron <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

En plus d’\u00eatre un mod\u00e8le de commerce efficace, la franchise peut \u00eatre le moyen pour un entrepreneur motiv\u00e9 de s’ouvrir \u00e0 l’international. En France : 1 \u0096 L’entrepreneur peut devenir franchis\u00e9 d’un r\u00e9seau \u00e9tranger en France, soit en int\u00e9grant une enseigne d\u00e9j\u00e0 repr\u00e9sent\u00e9e soit en \u00e9tant le premier repr\u00e9sentant d’un r\u00e9seau encore absent du paysage franchis\u00e9. […]<\/p>\n","protected":false},"author":52,"featured_media":293561,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[136],"class_list":["post-293560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-international","entry","has-media"],"acf":[],"yoast_head":"\nApprendre \u00e0 mieux exporter une franchise<\/title>\n<meta name=\"description\" content=\"En plus d'\u00eatre un mod\u00e8le de commerce efficace, la franchise peut \u00eatre le moyen pour un entrepreneur motiv\u00e9 de s'ouvrir \u00e0 l'international. 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