{"id":293564,"date":"2012-06-15T02:00:00","date_gmt":"2012-06-15T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/creez-votre-univers-sensoriel"},"modified":"2012-06-15T02:00:00","modified_gmt":"2012-06-15T01:00:00","slug":"creez-votre-univers-sensoriel","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/creez-votre-univers-sensoriel","title":{"rendered":"Cr\u00e9ez votre univers sensoriel"},"content":{"rendered":"
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Comment attirer les consommateurs dans votre commerce ? <\/b>Le marketing sensoriel vient en soutien \u00e0 la pr\u00e9sentation de vos produits : gr\u00e2ce des innovations visuelles certes, mais aussi auditives, olfactives, voire gustatives, qui mettront tous leurs sens en action.<\/p>\n

L’id\u00e9e est simple, s’il est bien dans votre boutique, le client sera plus r\u00e9ceptif et appr\u00e9ciera davantage la visite du magasin. Il s’agit donc d\u00e9sormais de vous cr\u00e9er une identit\u00e9, non plus seulement visuelle, mais aussi auditive et olfactive. L’ensemble doit \u00eatre coh\u00e9rent : si vous vendez des produits tr\u00e8s \u00ab nature \u00bb, votre ambiance sonore \u00e9voquera le souffle du vent dans les arbres et quelques chants d’oiseau, alors que si vous vendez des produits de la mer on entendra plut\u00f4t le bruit des vagues et le cri des cormorans Vous pouvez diffuser une vid\u00e9o qui cr\u00e9era facilement l’ambiance. Pour ce qui concerne les odeurs, il vous est possible de louer \u00e0 tr\u00e8s bas prix un syst\u00e8me de diffusion olfactif ou de faire br\u00fbler des huiles essentielles l\u00e9g\u00e8res.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Attiser tous les sens du client<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le marketing sensoriel ne date pas d’hier et les enseignes, succursalistes ou en franchise deviennent adeptes de cette nouvelle mani\u00e8re de faire entrer le client \u00ab par l’odeur all\u00e9ch\u00e9 \u00bb comme aurait dit le renard de La Fontaine. Il s’agit de mettre le client \u00e0 l’aise en lui procurant des sensations de bien-\u00eatre li\u00e9es \u00e0 des fonds sonores ou des odeurs facilitant la d\u00e9tente. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il est important de renforcer les ambiances sensorielles en jouant sur la compl\u00e9mentarit\u00e9 des sens\u00a0: la vue, l’ou\u00efe, l’odorat et aussi le go\u00fbt parfois<\/strong>. Ainsi on connait la senteur d’origan \u00e9voquant imm\u00e9diatement la pizza, tandis que la lavande \u00e9voquera plut\u00f4t les produits d’hygi\u00e8ne. La correspondance gustative doit donc \u00eatre \u00e9vidente. La d\u00e9gustation doit \u00eatre gratuite et d\u00e9clenchera souvent l’achat d’impulsion, les producteurs de vins qui re\u00e7oivent des visiteurs en cave le savent bien. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les clients ne sont pas \u00e9gaux face \u00e0 leurs sens,<\/strong> certains demeureront toujours plus sensibles \u00e0 l’aspect visuel, tandis que d’autres doivent sentir ou m\u00eame toucher un produit pour \u00eatre v\u00e9ritablement s\u00e9duits. C’est pourquoi le panneau indiquant \u00ab\u00a0pri\u00e8re de ne pas toucher les articles expos\u00e9s\u00a0\u00bb vous fera irr\u00e9m\u00e9diablement perdre une partie de la client\u00e8le, alors qu’il vous suffirait de disposer vos objets fragiles dans une jolie vitrine. N\u00e9anmoins vous devrez toujours permettre au client \u00e9ventuel de toucher un tissu ou de passer la main sur un fauteuil\u00a0: c’est bien le minimum. L’ambiance ainsi mise en uvre peut \u00eatre saisonni\u00e8re\u00a0: \u00e9vocation estivale avec des odeurs de mono\u00ef ou d’hiver avec l’eucalyptus par exemple. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Si vous optez pour le marketing sensoriel veillez \u00e0 recueillir l’adh\u00e9sion de votre personnel<\/strong>. En effet pensez bien que si vos clients passent le temps limit\u00e9 \u00e0 leur visite dans votre boutique, les vendeurs y restent quant \u00e0 eux toute la journ\u00e9e et il n’est pas toujours facile de sentir la foug\u00e8re ou le citron du matin au soir tout en \u00e9coutant les m\u00eames piaillements d’oiseau durant les trois mois que dure le printemps <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La r\u00e9daction d’ AC Franchise<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Comment attirer les consommateurs dans votre commerce ? Le marketing sensoriel vient en soutien \u00e0 la pr\u00e9sentation de vos produits : gr\u00e2ce des innovations visuelles certes, mais aussi auditives, olfactives, voire gustatives, qui mettront tous leurs sens en action. L’id\u00e9e est simple, s’il est bien dans votre boutique, le client sera plus r\u00e9ceptif et appr\u00e9ciera davantage la […]<\/p>\n","protected":false},"author":52,"featured_media":293565,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-293564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nCr\u00e9ez votre univers sensoriel<\/title>\n<meta name=\"description\" content=\"Comment attirer les consommateurs dans votre commerce ? 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