{"id":293571,"date":"2012-06-10T02:00:00","date_gmt":"2012-06-10T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-mode-secteur-cle-de-la-commission-affiliation"},"modified":"2012-06-10T02:00:00","modified_gmt":"2012-06-10T01:00:00","slug":"la-mode-secteur-cle-de-la-commission-affiliation","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-mode-secteur-cle-de-la-commission-affiliation","title":{"rendered":"La mode, secteur cl\u00e9 de la commission affiliation"},"content":{"rendered":"
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La franchise textile est presque entr\u00e9e dans l’\u00e2ge de la maturit\u00e9. <\/b>La formule de la commission-affiliation <\/b>permet au franchis\u00e9 de ne pas s’emp\u00eatrer dans la gestion de ses stocks<\/span> et convient donc particuli\u00e8rement au monde de la mode.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Plus besoin de fabriquer \u00e0 l’avance<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En effet c’est au niveau des stocks, de la rapidit\u00e9 de r\u00e9assort et de la pertinence des mises \u00e0 jour de l’assortiment que se situent aujourd’hui les principaux probl\u00e8mes des commer\u00e7ants solos ou franchis\u00e9s du textile. Cela s’est nettement accentu\u00e9 depuis que le circuit court *, invent\u00e9 par le sentier, s’est informatis\u00e9, permettant ainsi \u00e0 la t\u00eate de r\u00e9seau de lancer en fabrication ce qui commen\u00e7ait \u00e0 peine \u00e0 se vendre en magasin. Plus besoin de fabriquer \u00e0 l’avance de grandes s\u00e9ries qui risqueraient de rester \u00ab\u00a0sur les bras\u00a0\u00bb. On teste une petite s\u00e9rie, on regarde les ordinateurs pour voir si cela se vend en magasin et on fabrique le r\u00e9assort dans les tailles, les coloris et les mod\u00e8les qui semblent les plus prometteurs apr\u00e8s quelques heures puis quelques jours en magasin. Des mod\u00e8les informatis\u00e9s permettent de pr\u00e9voir les ventes sans supprimer les risques mais en les minimisant. Les succursalistes ont pris d’immenses parts de march\u00e9 avec ce syst\u00e8me. Les franchises de mode ont du suivre et tant mieux pour les franchis\u00e9s.<\/b>..s’ils acceptent de commenter les assortiments plut\u00f4t que de passer les commandes….. Pas toujours facile d’accepter une perte d’autonomie…m\u00eame si c’est plus rentable. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pas de financement de stocks<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Chacun trouve ainsi son compte dans la commission affiliation. Du c\u00f4t\u00e9 du commer\u00e7ant, l’achat de marchandises et la gestion des stocks sont devenus de v\u00e9ritables handicaps s’il ne dispose pas d’un savoir faire<\/a> et de moyens pour acheter dans les pays \u00e0 bas co\u00fbt, pour assurer la logistique et pour financer. <\/p>\n

Un multimarque a bien du mal \u00e0 r\u00e9sister face \u00e0 la force de frappe d’un Zara ou d’un Camaieu. D\u00e9gag\u00e9s de ce type de probl\u00e8me les franchis\u00e9s textiles peuvent alors se consacrer v\u00e9ritablement \u00e0 leur m\u00e9tier de vente, de management et de gestion. Les qualit\u00e9s humaines sont essentielles dans le commerce et la client\u00e8le donnera sa fid\u00e9lit\u00e9 si elle b\u00e9n\u00e9ficie d’une relation de proximit\u00e9 avec les vendeurs ou\/et le responsable du magasin sauf dans les concepts de \u00ab\u00a0plus grande s\u00e9rie\u00a0\u00bb ou finalement le merchandising suppl\u00e9e aux vendeurs qui sont plus des \u00ab\u00a0metteurs en rayon\u00a0\u00bb. De nombreux r\u00e9seaux travaillent dans ce sens et recherchent des commer\u00e7ants gestionnaires et managers ayant le sens du service et de l’accueil plut\u00f4t que de vrais vendeurs conseils. Ils ont souvent une bonne connaissance du march\u00e9 local. La formule commission-affiliation permet de recruter des non sp\u00e9cialistes de la mode et m\u00eame des commer\u00e7ants multimarques connaissant bien le terrain. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Notons cependant que la commission affiliation est peu pratiqu\u00e9e par les franchiseurs qui exportent car le contr\u00f4le est plus compliqu\u00e9 et la s\u00e9curit\u00e9 des paiements est plus difficile \u00e0 assurer.\u00a0 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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NDLR : attention, prenez conseil aupr\u00e8s d’un bon avocat sp\u00e9cialis\u00e9 car la jurisprudence \u00e9volue et les juges ne comprennent pas toujours bien la formule.<\/p>\n

En savoir plus sur le sujet : <\/i>
Les avantages de la commission affiliation<\/i><\/a>
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Avantages et inconv\u00e9nients du contrat de commission affiliation<\/i><\/a><\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La franchise textile est presque entr\u00e9e dans l’\u00e2ge de la maturit\u00e9. La formule de la commission-affiliation permet au franchis\u00e9 de ne pas s’emp\u00eatrer dans la gestion de ses stocks et convient donc particuli\u00e8rement au monde de la mode. Plus besoin de fabriquer \u00e0 l’avance En effet c’est au niveau des stocks, de la rapidit\u00e9 de r\u00e9assort et […]<\/p>\n","protected":false},"author":52,"featured_media":293572,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-293571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nLa mode, secteur cl\u00e9 de la commission affiliation<\/title>\n<meta name=\"description\" content=\"La franchise textile est presque entr\u00e9e dans l'\u00e2ge de la maturit\u00e9. 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