{"id":293577,"date":"2012-06-02T02:00:00","date_gmt":"2012-06-02T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/un-franchise-perd-il-sa-liberte"},"modified":"2012-06-02T02:00:00","modified_gmt":"2012-06-02T01:00:00","slug":"un-franchise-perd-il-sa-liberte","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/un-franchise-perd-il-sa-liberte","title":{"rendered":"Un franchis\u00e9 perd-il sa libert\u00e9 ?"},"content":{"rendered":"
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\u00a0\u00bb En devenant franchis\u00e9 vais-je perdre ma libert\u00e9 ? Comment ferai-je pour m’approvisionner ? Quelles seront mes obligations pour l’am\u00e9nagement de mon point de vente?\u00a0\u00bb  
C’est la question pos\u00e9e par un candidat \u00e0 la cr\u00e9ation d’entreprise en franchise et la r\u00e9ponse nous concerne tous.<\/b><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Qu’entendez par perdre votre libert\u00e9 ? Tout est une question de degr\u00e9 et de nuances.<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Que vous soyez ind\u00e9pendant isol\u00e9 ou ind\u00e9pendant franchis\u00e9, vous \u00eates un ind\u00e9pendant car les bons franchiseurs n’ont pas besoin de \u00ab\u00a0moutons\u00a0\u00bb dociles et idiots<\/b>, ils ont besoin de bons entrepreneurs autonomes et les contrats de franchise insistent toujours sur l’ind\u00e9pendance des parties. Que vous soyez ind\u00e9pendant isol\u00e9 ou ind\u00e9pendant franchis\u00e9, vous allez aussi subir des contraintes. Les contraintes de la solitude d’un c\u00f4t\u00e9 et celles de la vie en groupe de l’autre. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Rester ind\u00e9pendant<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En fait, en optant pour la franchise, vous choisissez :<\/p>\n

– certes de profiter des avantages de la franchise. Copier une formule qui marche. B\u00e9n\u00e9ficier d’une enseigne. Profiter de l’exp\u00e9rience et du savoir-faire \u00e9prouv\u00e9 du franchiseur. Tirer profit de l’effet de taille d’un r\u00e9seau. Pouvoir compter sur la formation et l’assistance du franchiseur sans parler des conseils \u00e9ventuels des coll\u00e8gues franchis\u00e9s.<\/p>\n

– mais aussi d’accepter les contraintes de la franchise. Ne pas acheter et vendre n’importe quoi. Ne pas d\u00e9corer n’importe comment. Etc.. Pourquoi ? Parce que si cette franchise marche, c’est que la promesse qu’elle fait \u00e0 ses clients est efficace et bien tenue. Il serait donc idiot de rejoindre un r\u00e9seau et de ne pas en respecter les r\u00e8gles qui expliquent son succ\u00e8s. Ce serait aussi dangereux pour les franchis\u00e9s existants qui jouent le jeu si de nouveaux franchis\u00e9s entraient dans le r\u00e9seau en faisant autre chose car la promesse faite par l’enseigne \u00e0 ses clients ne serait plus tenue ou plus tenue de la m\u00eame fa\u00e7on. C’est ainsi que l’on affaiblit une image de marque et donc l’attractivit\u00e9 du r\u00e9seau sur la client\u00e8le et dans ce cas on ne voit plus pourquoi il faudrait adh\u00e9rer \u00e0 un tel r\u00e9seau.<\/p>\n

Ce qui explique le succ\u00e8s d’un r\u00e9seau c’est avant tout la mani\u00e8re dont les franchis\u00e9s du r\u00e9seau tiennent les promesses faites aux consommateurs par le franchiseur. <\/p>\n

La r\u00e9daction vous recommande cet article : <\/i>Cr\u00e9ateurs : avantages et contraintes de la franchise<\/i><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Jean Samper
Membre du coll\u00e8ge des experts de la f\u00e9d\u00e9ration fran\u00e7aise de la franchise
Cr\u00e9ateur de ac-franchise.com<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\u00a0\u00bb En devenant franchis\u00e9 vais-je perdre ma libert\u00e9 ? Comment ferai-je pour m’approvisionner ? Quelles seront mes obligations pour l’am\u00e9nagement de mon point de vente?\u00a0\u00bb  C’est la question pos\u00e9e par un candidat \u00e0 la cr\u00e9ation d’entreprise en franchise et la r\u00e9ponse nous concerne tous. Qu’entendez par perdre votre libert\u00e9 ? Tout est une question de degr\u00e9 et de nuances. Que […]<\/p>\n","protected":false},"author":52,"featured_media":293578,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-293577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nUn franchis\u00e9 perd-il sa libert\u00e9 ?<\/title>\n<meta name=\"description\" content=\"" En devenant franchis\u00e9 vais-je perdre ma libert\u00e9 ? 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