{"id":293580,"date":"2012-06-02T02:00:00","date_gmt":"2012-06-02T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/zoom-sur-la-communication-de-la-franchise-echelle-europeenne-6897"},"modified":"2012-06-02T02:00:00","modified_gmt":"2012-06-02T01:00:00","slug":"zoom-sur-la-communication-de-la-franchise-echelle-europeenne-6897","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/zoom-sur-la-communication-de-la-franchise-echelle-europeenne-6897","title":{"rendered":"Zoom sur la communication de la franchise Echelle Europ\u00e9enne"},"content":{"rendered":"
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La franchise Echelle Europ\u00e9enne<\/b><\/a> est un r\u00e9seau sp\u00e9cialis\u00e9 dans la vente d’\u00e9chelles, \u00e9chafaudages, escabeaux<\/b>, mat\u00e9riels d’\u00e9l\u00e9vation, mat\u00e9riels d’acc\u00e8s en hauteur, escaliers… L’enseigne compte \u00e0 ce jour pr\u00e8s de 70 points de vente en France, 4 en Belgique, 6 en Espagne, 1 au Portugal. Deux nouvelles ouvertures sont pr\u00e9vues dans les d\u00e9partements du Doubs et du Loiret. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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UNE COMMUNICATION NATIONALE<\/h3>\n
Le nouveau catalogue g\u00e9n\u00e9ral 2012\/2013 de l’Echelle Europ\u00e9enne est sorti au mois de mai. Il regroupe pr\u00e8s de 300 pages\u00a0de produits, explications d’utilisation, photos…<\/p>\n

Du 1er juin au 31 ao\u00fbt 2012, l’Echelle Europ\u00e9enne lance l’op\u00e9ration 100% promos. Des affiches et d\u00e9pliants sont propos\u00e9s aux franchis\u00e9s. Les magasins pourront proposer des cadeaux de la \u00ab\u00a0Boutik\u00a0\u00bb en fonction du volume d’achat. <\/p>\n

Trombinoscope<\/em><\/strong>
Le trombinoscope du r\u00e9seau l’Echelle Europ\u00e9enne est mis en place sur intranet. Les franchis\u00e9s peuvent le consulter afin de prendre connaissance de l’organisation des magasins ainsi que des personnes qui y travaillent.<\/p>\n

Visite<\/em><\/strong>
Une visite chez un fabricant espagnol de garde-corps inox est pr\u00e9vue le 18 juin prochain, \u00e0 proximit\u00e9 de Barcelone. Au programme : pr\u00e9sentation et visite de l’usine, pr\u00e9sentation des nouveaut\u00e9s produits et programme de fabrications sp\u00e9ciales sur mesure, d\u00e9jeuner, questions diverses.<\/p>\n

PLV magasin – Affiches
<\/em><\/strong>Durant le mois de mai, tous les magasins ont re\u00e7u gratuitement un jeu de 7 affiches format A1 (r\u00e9seau, \u00e9chelles, \u00e9chafaudages, sur-mesure, s\u00e9curit\u00e9, \u00e9l\u00e9vation et escaliers), pour animer leur point de vente.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Pour conna\u00eetre les opportunit\u00e9s de cr\u00e9ation ou reprise de point de vente, demandez une documentation \u00e0 la franchise l’Echelle Europ\u00e9enne ici<\/a>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La franchise Echelle Europ\u00e9enne est un r\u00e9seau sp\u00e9cialis\u00e9 dans la vente d’\u00e9chelles, \u00e9chafaudages, escabeaux, mat\u00e9riels d’\u00e9l\u00e9vation, mat\u00e9riels d’acc\u00e8s en hauteur, escaliers… L’enseigne compte \u00e0 ce jour pr\u00e8s de 70 points de vente en France, 4 en Belgique, 6 en Espagne, 1 au Portugal. Deux nouvelles ouvertures sont pr\u00e9vues dans les d\u00e9partements du Doubs et du Loiret. UNE […]<\/p>\n","protected":false},"author":50,"featured_media":293579,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[142],"class_list":["post-293580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","tag-vie-du-reseau-de-la-franchise","entry","has-media"],"acf":[],"yoast_head":"\nZoom 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