{"id":293584,"date":"2012-05-28T02:00:00","date_gmt":"2012-05-28T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/developpement-de-la-franchise-en-algerie"},"modified":"2012-05-28T02:00:00","modified_gmt":"2012-05-28T01:00:00","slug":"developpement-de-la-franchise-en-algerie","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/developpement-de-la-franchise-en-algerie","title":{"rendered":"D\u00e9veloppement de la franchise en Alg\u00e9rie"},"content":{"rendered":"
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Le 14 mai 2012, s’est d\u00e9roul\u00e9, \u00e0 Alger, un s\u00e9minaire sur la franchise en Alg\u00e9rie<\/a> : \u0093Les cl\u00e9s d’un partenariat\u0094, organis\u00e9, par le Cercle d’action et de r\u00e9flexion autour de l’entreprise et UBI France.<\/p>\n

Source : article de Meziane Rahbi dans le quotidien LIBERTE, du 15 mai 2012 .<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Le\u00a0 d\u00e9veloppement de la franchise en Alg\u00e9rie est un bon moyen pour acc\u00e9l\u00e9rer le transfert de savoir-faire.<\/h3>\n
Malheureusement, de nombreux obstacles d’ordre r\u00e8glementaire, freinent fortement l’\u00e9volution de la franchise en Alg\u00e9rie et \u00e0 ce jour, seulement 70 unit\u00e9s franchis\u00e9es se sont install\u00e9es dans le pays, tous secteurs confondus .
Pourtant, l’exp\u00e9rience des franchiseurs serait un v\u00e9ritable tremplin pour le transfert du ‘savoir-faire’ en Alg\u00e9rie. Ce savoir-faire commence \u00e0 \u00eatre per\u00e7u dans le cadre des franchises de type industriel, les plus rares, mais pas encore dans le cadre de la distribution et des services.<\/p>\n

La franchise pourrait se d\u00e9velopper gr\u00e2ce \u00e0 un potentiel r\u00e9el pour cette forme de distribution. Dommage que les pouvoirs publics per\u00e7oivent encore, et \u00e0 tort, la franchise comme une activit\u00e9 d’importation (d\u00e9s\u00e9quilibrant la balance des paiements du pays) et tendent \u00e0 rendre toute importation difficile. <\/p>\n

Encore aujourd’hui, les sp\u00e9cialistes n’arrivent pas \u00e0 convaincre pleinement les pouvoirs publics. Les textes sp\u00e9cifiques qui pourraient r\u00e9glementer la franchise en Alg\u00e9rie se font attendre. Un texte, travaill\u00e9 en 2008 par M. Yahiaoui Mohamed-Ouali, ancien responsable au minist\u00e8re du Commerce, en collaboration avec Ma\u00eetre Hind Benmiloud, n’a pas encore vu le jour.
Selon l’article, la franchise serait  une v\u00e9ritable arme contee la progression de la contrefa\u00e7on et pourrait apporter une s\u00e9curit\u00e9 par la tra\u00e7abilit\u00e9 des produits. Ce serait un moyen d’aider \u00e0 la cr\u00e9ation d’entreprises et par cons\u00e9quent de cr\u00e9er des emplois. <\/p>\n

Exemple : Suite \u00e0 un s\u00e9minaire organis\u00e9 par la BAD, Samy Bouke\u00efla PDG de BKL Industries, a lanc\u00e9 la premi\u00e8re franchise industrielle alg\u00e9ro-alg\u00e9rienne, avec l’aide de la soci\u00e9t\u00e9 financi\u00e8re internationale, d\u00e9partement de la Banque mondiale. L’objectif \u00e9tant la cr\u00e9ation, d’ici fin 2013, de cr\u00e9er 60 nouvelles franchises. Mais, depuis 2009, les craintes face \u00e0 la bureautique ont permis la cr\u00e9ation de seulement cinq franchises en menuiserie, <\/p>\n

Sept franchiseurs fran\u00e7ais : 5 \u00e0 sec, Brioche Dor\u00e9e, Dim, Juju’s bar, Mister Auto, Virgin Megastore et Papa Bricole ont \u00e9t\u00e9 pr\u00e9sent\u00e9s lors de ce s\u00e9minaire, et <\/b>d<\/b><\/a>‘autres franchises adaptent leur concept au march\u00e9 sp\u00e9cifique de l’Alg\u00e9rie.<\/b><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Commentaire d’AC Franchise sur cet article<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Chaque pays a sa logique propre et il faut en tenir compte. L’Alg\u00e9rie a effectivement un grand potentiel pour la franchise<\/strong> et surtout, l’Alg\u00e9rie pourra en tirer profit.
Les vrais probl\u00e8mes sont d’une part la crainte de favoriser les importations de produits en ouvrant la porte \u00e0 la franchise dans un pays o\u00f9 les licences d’importation demeurent la r\u00e8gle et o\u00f9 la balance des paiements s’\u00e9quilibre plus gr\u00e2ce aux hydrocarbures qu’aux produits finis. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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De plus, la crainte de l’\u00e9vasion des capitaux et de l’\u00e9vasion fiscale fait que l’exportation des droits d’entr\u00e9e et des redevances est frein\u00e9e, pas impossible certes, mais soumise \u00e0 contr\u00f4le et \u00e0 des conditions restrictives qui font d’ailleurs que les franchiseurs de produits qui facturent des redevances dans la plupart des pays, n’en facturent pas en Alg\u00e9rie, pr\u00e9f\u00e9rant souvent augmenter les marges sur les produits pour compenser et ne pas devoir demander d’autorisation d’exportation de droits d’entr\u00e9e et redevances. Personne n’y gagne.<\/p>\n

Les franchises qui exploitent des magasins se heurtent aussi \u00e0 la raret\u00e9 des locaux bien plac\u00e9s et \u00e0 la faible protection du locataire d’un commerce face aux exigences du propri\u00e9taire. Il est ainsi difficile d’investir autant qu’il le faudrait dans l’agencement du local car on n’est pas certain que le loyer ne sera pas fortement augment\u00e9 ou qu’on ne sera pas oblig\u00e9 de quitter le local lou\u00e9 et am\u00e9nag\u00e9 \u00e0 grands frais.<\/p>\n

Les franchises de service, elles, devraient se d\u00e9velopper sans que l’\u00e9tat n’ait de crainte pour la balance des paiements des biens mais les m\u00eames craintes produisent les m\u00eames effets pour l’\u00e9vasion des capitaux et l’\u00e9vasion fiscale. Tout cela freine l’arriv\u00e9e de franchises \u00e9trang\u00e8res mais ne semble pas profiter \u00e0 l’\u00e9closion de franchises alg\u00e9riennes qui demeurent une denr\u00e9e rare. C’est la modernisation du commerce et des affaires et l’int\u00e9r\u00eat du consommateur qui p\u00e2tissent de ce manque de concurrence et de ce manque de transfert de savoir-faire.<\/p>\n

En conclusion, je plaide pour une lib\u00e9ralisation raisonn\u00e9e bas\u00e9e sur la qualit\u00e9 de l’information donn\u00e9e par le franchiseur au franchis\u00e9 avant de signer un contrat et sur un encouragement de la cr\u00e9ation de franchises alg\u00e9riennes en m\u00eame temps qu’une ouverture des fronti\u00e8res commerciales.<\/p>\n

En cons\u00e9quence, si loi sur la franchise il y a un jour en Alg\u00e9rie, je pense qu’il faudrait :
1) qu’elle oblige le franchiseur \u00e0 donner une information compl\u00e8te et sinc\u00e8re, s’inspirant ainsi de la loi Doubin en France ou de la loi Laruelxle sur l’information precontractuelle en Belgique,
2) qu’elle incite le franchis\u00e9 \u00e0 bien lire et bien comprendre ce \u00e0 quoi il a droit et ce \u00e0 quoi il s’engage,
3) qu’elle clarifie et facilite la r\u00e9mun\u00e9ration des franchiseurs nationaux et internationaux en lib\u00e9ralisant le paiement des droits d’entr\u00e9e et des redevances,
4) qu’elle ne soit pas trop restrictive sur la d\u00e9finition de la franchise mais soit claire sur le fait que tout droit d’entr\u00e9e et toute redevance doit \u00eatre la contrepartie de prestations claires et chiffr\u00e9es comme l’utilisation d’une marque, l’utilisation des outils mis \u00e0 disposition par le franchiseur et la r\u00e9mun\u00e9ration des services qu’il rend au franchis\u00e9.<\/p>\n

Jean Samper<\/p>\n

Conseil en franchise
Fondateur de AC Franchise Alg\u00e9rie<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le 14 mai 2012, s’est d\u00e9roul\u00e9, \u00e0 Alger, un s\u00e9minaire sur la franchise en Alg\u00e9rie : \u0093Les cl\u00e9s d’un partenariat\u0094, organis\u00e9, par le Cercle d’action et de r\u00e9flexion autour de l’entreprise et UBI France. Source : article de Meziane Rahbi dans le quotidien LIBERTE, du 15 mai 2012 . Le\u00a0 d\u00e9veloppement de la franchise en Alg\u00e9rie est un bon moyen pour 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