{"id":293586,"date":"2012-05-25T14:23:00","date_gmt":"2012-05-25T13:23:00","guid":{"rendered":"https:\/\/ac-franchise.be\/nous-cherchons-avant-tout-des-candidats-qui-ont-une-experience-dans-le-management-8850"},"modified":"2012-05-25T14:23:00","modified_gmt":"2012-05-25T13:23:00","slug":"nous-cherchons-avant-tout-des-candidats-qui-ont-une-experience-dans-le-management-8850","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/nous-cherchons-avant-tout-des-candidats-qui-ont-une-experience-dans-le-management-8850","title":{"rendered":"Nous cherchons avant tout des candidats qui ont une exp\u00e9rience dans le management"},"content":{"rendered":"
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Description de l’activit\u00e9 :<\/h3>\n
Depuis 1991, le concept Lafor\u00eat est un concept de r\u00e9seau de franchises d’agences immobili\u00e8res. On compte aujourd’hui 750 points de vente en France, pour 600 franchis\u00e9s. Interview de Philippe BOHEME, Responsable D\u00e9veloppement France.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Point de vue du franchiseur ou de la t\u00eate de r\u00e9seau :<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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AC Franchise : Comment se d\u00e9roule une journ\u00e9e type dans une agence Laf\u00f4ret<\/a><\/strong> ?
Philippe BOHEME<\/em> : \u00ab\u00a0La premi\u00e8re qualit\u00e9 d’un franchis\u00e9 c’est le management. En effet, cela fait partie du quotidien d’une agence. Par exemple, la journ\u00e9e commence par une r\u00e9union avec l’ensemble de l’\u00e9quipe<\/strong>, qui est constitu\u00e9e en moyenne de 3 n\u00e9gociateurs et d’une assistante. Au cours de cette r\u00e9union, le franchis\u00e9 fera un point sur l’activit\u00e9 de la veille. Il va aussi accompagner les n\u00e9gociateurs et n\u00e9gociatrices dans la prospection. La prospection\u00a0regroupe \u00e0 la fois\u00a0le porte \u00e0 porte, pour aller chercher des mandats, mais aussi\u00a0le \u00ab\u00a0boitage\u00a0\u00bb (d\u00e9poser des prospectus publicitaires dans les bo\u00eetes aux lettres), ou tout simplement aller \u00ab\u00a0serrer des mains\u00a0\u00bb, \u00e0 la recherche d’informations. C’est un m\u00e9tier o\u00f9 la\u00a0recherche de l’information joue une place primordiale<\/strong>.
L’apr\u00e8s midi est consacr\u00e9e \u00e0 la relance des acqu\u00e9reurs<\/strong>, appel\u00e9e aussi la pige. Les agences ont des fichiers complets, regroupant toutes les informations n\u00e9cessaires\u00a0sur les biens, les\u00a0vendeurs et les acqu\u00e9reurs, pour les suivre au plus pr\u00e8s. En fin de journ\u00e9e, souvent \u00e0 partir de 17h, et le samedi toute la journ\u00e9e, l’\u00e9quipe sera tr\u00e8s proche des acqu\u00e9reurs pour les visites. <\/p>\n

AC Franchise : Quel est l’objectif principal d’une agence immobili\u00e8re ?
Philippe BOHEME<\/em> : \u00ab\u00a0L’agence immobili\u00e8re a pour mission de cibler les besoins des futurs acqu\u00e9reurs<\/strong>. C’est en r\u00e9pondant de mani\u00e8re pr\u00e9cise \u00e0 leurs attentes qu’elle pourra signer des transactions. L’\u00e9coute du client et la d\u00e9finition des besoins<\/strong> est donc un \u00e9l\u00e9ment cl\u00e9, qui commence avant la premi\u00e8re visite et qui se poursuit apr\u00e8s chaque visite, pour revoir les crit\u00e8res ou affiner la recherche.\u00a0\u00bb<\/p>\n

AC Franchise : Quels sont les crit\u00e8res d’un bon local ?
Philippe BOHEME<\/em> : \u00ab\u00a0A partir de l’instant o\u00f9 le r\u00e9seau s’engage avec le candidat, une personne sp\u00e9cifique va aider le futur franchis\u00e9 \u00e0 la recherche du local commercial. Il ne faut pas se tromper sur le local commercial, le bon emplacement est essentiel. Il faut un local de 50m2 minimum<\/strong>, et surtout un emplacement n\u00b01<\/strong>, pour la notori\u00e9t\u00e9 et la r\u00e9currence de passage. Il faut un minimum de 300 passages par heure devant le point de vente<\/strong>.\u00a0\u00bb<\/p>\n

AC Franchise : Quel est le profil du franchis\u00e9 Laf\u00f4ret ?
Philippe BOHEME<\/em> : \u00ab\u00a0Depuis quelques ann\u00e9es, beaucoup de cadres commerciaux ont rejoint le r\u00e9seau, femme ou homme, d’ailleurs la profession se f\u00e9minise<\/strong>. Nous avons aussi des professionnels de l’immobilier depuis environ 3 ans. Le m\u00e9tier est r\u00e9gi par la loi Hoguet, cela signifie que le franchis\u00e9 doit avoir la carte T pour exercer la profession. Elle s’obtient soit par une validation des acquis de l’exp\u00e9rience, soit par un dipl\u00f4me de licence minimum, dans le domaine juridique ou comptable. Ce que nous cherchons aujourd’hui principalement, ce sont des candidats qui ont une exp\u00e9rience dans le management<\/strong>.\u00a0\u00bb<\/p>\n

AC Franchise : Quelle formation suivent les nouveaux franchis\u00e9s du r\u00e9seau ?
Philippe BOHEME<\/em> : \u00ab\u00a0Une formation\u00a0de 8 semaines en alternance sera dispens\u00e9e au franchis\u00e9 : une semaine th\u00e9orique\u00a0au si\u00e8ge social de l’enseigne, et\u00a0des semaines pratiques chez des franchis\u00e9s proches du point de vente du nouveau franchis\u00e9. Les semaines pratiques doivent permettre de mettre en application les \u00e9l\u00e9ments appris pendant la phase th\u00e9orique. L’immersion dans des agences<\/strong> permet au nouveau franchis\u00e9 de prendre connaissance du fichier commun, et d’avoir un aper\u00e7u des parts de march\u00e9.
A l’ouverture de son agence, un assistant accompagnera le franchis\u00e9, et le franchiseur apportera son aide pour le recrutement des n\u00e9gociateurs<\/strong>, et formera l’ensemble de son \u00e9quipe sur les produits, les outils et le savoir-faire Laf\u00f4ret. Les ann\u00e9es suivantes, des formations permanentes <\/strong>sont \u00e9galement propos\u00e9es, comme le Pack Performance par exemple. Toutes les formations sont r\u00e9gionales<\/strong>. Les formateurs se d\u00e9placent eux-m\u00eames en r\u00e9gion pour faire des formations.\u00a0\u00bb<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Voir la franchise Laf\u00f4ret <\/a><\/strong>en vid\u00e9o <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Interview r\u00e9alis\u00e9e par AC Franchise – mars 2012<\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Description de l’activit\u00e9 : Depuis 1991, le concept Lafor\u00eat est un concept de r\u00e9seau de franchises d’agences immobili\u00e8res. On compte aujourd’hui 750 points de vente en France, pour 600 franchis\u00e9s. Interview de Philippe BOHEME, Responsable D\u00e9veloppement France. Point de vue du franchiseur ou de la t\u00eate de r\u00e9seau : AC Franchise : Comment se d\u00e9roule […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[586],"tags":[],"class_list":["post-293586","post","type-post","status-publish","format-standard","hentry","category-interviews-des-reseaux","entry"],"acf":[],"yoast_head":"\nNous cherchons avant tout des candidats qui ont une exp\u00e9rience dans le management<\/title>\n<meta name=\"description\" content=\"Description de l'activit\u00e9 : Depuis 1991, le concept Lafor\u00eat est un concept de r\u00e9seau de franchises d'agences immobili\u00e8res. 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