{"id":293591,"date":"2012-05-22T15:53:00","date_gmt":"2012-05-22T14:53:00","guid":{"rendered":"https:\/\/ac-franchise.be\/interview-de-frederic-morlier-fondateur-2009-8213"},"modified":"2012-05-22T15:53:00","modified_gmt":"2012-05-22T14:53:00","slug":"interview-de-frederic-morlier-fondateur-2009-8213","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/interview-de-frederic-morlier-fondateur-2009-8213","title":{"rendered":"Interview de Fr\u00e9d\u00e9ric Morlier, Fondateur (2009)"},"content":{"rendered":"
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<\/a> <\/p>\n
Fr\u00e9d\u00e9ric Morlier, fondateur de Pano <\/div>\n<\/p><\/div>\n
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La franchise Pano Boutique<\/b><\/a> est une franchise de signal\u00e9tique publicitaire<\/b> qui a pour devise d’\u00e9crire tout sur tout ! <\/b> L’enseigne r\u00e9alise des visuels de communication et de signal\u00e9tique \u00e0 destination de tous les acteurs de l’\u00e9conomie. La particularit\u00e9 du concept Pano Boutique est qu’il se d\u00e9veloppe sous le r\u00e9gime du contrat de concession de licence de marque. Le r\u00e9seau est d\u00e9j\u00e0 implant\u00e9 au Maroc avec quatre boutiques et compte poursuive son d\u00e9veloppement par l’ouverture de nouveaux magasins sur de nouvelles villes.\u00a0Fr\u00e9d\u00e9ric Morlier, Fondateur, nous parle du d\u00e9veloppement de cette\u00a0franchise de signal\u00e9tique publicitaire au Maroc.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Interview vid\u00e9o AC Franchise Pano Boutique<\/strong> r\u00e9alis\u00e9e en 2009 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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AC Franchise : Vous \u00eates le cr\u00e9ateur de Pano Boutique. Vous \u00eates implant\u00e9 au Maroc, pouvez-vous nous dire un peu plus sur ce sujet ?<\/h3>\n
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Fr\u00e9d\u00e9ric Morlier : \u00ab La franchise Pano Boutique se d\u00e9veloppe beaucoup \u00e0 l’international dont le Maroc depuis maintenant neuf ans<\/b>. Nous avons quatre boutiques sur le Maroc – qui est en plein boom en ce moment –<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Le mois prochain, nous allons en ouvrir une \u00e0 Rabat – encore une nouvelle ville – donc c’est vraiment le Maghreb aujourd’hui entre le Maroc et l’Alg\u00e9rie <\/strong>qui sont pour nous deux p\u00f4les de d\u00e9veloppement importants.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Il y a une vraie volont\u00e9 de la part du gouvernement marocain de d\u00e9velopper la franchise sur le Maroc. Nous sommes exposants pour la septi\u00e8me ann\u00e9e cons\u00e9cutive, on sera au salon de Casablanca (du 7 au 10 mai 2009).\u00a0Nous sentons depuis 7 ans une volont\u00e9 de la part des autorit\u00e9s pour l’implantation de la franchise et c’est concr\u00e9tis\u00e9 sur le terrain puisque maintenant il y a \u00e9norm\u00e9ment de confr\u00e8res qui s’implantent sur le Maroc.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Nous avons fait le premier salon il y a huit ans et c’est ce salon qui nous a aid\u00e9s \u00e0 nous d\u00e9velopper sur le Maroc et qui continue \u00e0 le faire. C’est pour cela que nous \u00e9tions pr\u00e9sents \u00e0 toutes les \u00e9ditions. Maintenant, nous avons le site AC Franchise Maroc qui prend le relais<\/strong> et qui sera d’ailleurs pr\u00e9sent sur le salon. Nous avons des conf\u00e9rences en commun. Donc nous pensons avoir un fort d\u00e9veloppement gr\u00e2ce \u00e0 ces deux \u00e9l\u00e9ments et atteindre une quarantaine de boutiques \u00e0 court terme \u00bb.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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ACF : Comment voyez-vous l’\u00e9volution du salon au Maroc ?<\/h3>\n
FM<\/strong> : \u00ab Tous les ans il y a de plus en plus de pr\u00e9sence. Je suis arriv\u00e9 hier soir de Casablanca, il y a d\u00e9j\u00e0 les affichages pour le salon du mois de mai.\u00a0D\u00e9j\u00e0 l’ann\u00e9e derni\u00e8re, c’\u00e9tait un tr\u00e8s beau salon, avec notamment la pr\u00e9sence du ministre du commerce, de tr\u00e8s bonnes conf\u00e9rences, on m’a fait intervenir. Il y avait \u00e9galement la F\u00e9d\u00e9ration Fran\u00e7aise de la Franchise avec Mme Zimmer – D\u00e9l\u00e9gu\u00e9e G\u00e9n\u00e9rale – qui est l\u00e0 tous les ans.\u00a0Je fais beaucoup de salons dans le monde entier par rapport \u00e0 notre d\u00e9veloppement, c’est vraiment un salon que j’aime beaucoup et qui s’est concr\u00e9tis\u00e9 par des ouvertures de franchise \u00bb.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Fr\u00e9d\u00e9ric Morlier, fondateur de Pano La franchise Pano Boutique est une franchise de signal\u00e9tique publicitaire qui a pour devise d’\u00e9crire tout sur tout ! L’enseigne r\u00e9alise des visuels de communication et de signal\u00e9tique \u00e0 destination de tous les acteurs de l’\u00e9conomie. La particularit\u00e9 du concept Pano Boutique est qu’il se d\u00e9veloppe sous le r\u00e9gime du 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