{"id":293600,"date":"2012-05-14T02:00:00","date_gmt":"2012-05-14T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-differentes-formules-pour-developper-une-activite-commerciale"},"modified":"2012-05-14T02:00:00","modified_gmt":"2012-05-14T01:00:00","slug":"les-differentes-formules-pour-developper-une-activite-commerciale","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-differentes-formules-pour-developper-une-activite-commerciale","title":{"rendered":"Les diff\u00e9rentes formules pour d\u00e9velopper une activit\u00e9 commerciale"},"content":{"rendered":"
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A c\u00f4t\u00e9 du commer\u00e7ant ou artisan ind\u00e9pendant qui par d\u00e9finition n’appartient pas \u00e0 un r\u00e9seau organis\u00e9, il existe des mani\u00e8res diff\u00e9rentes de mettre en place une activit\u00e9 commerciale : le commerce int\u00e9gr\u00e9 et le commerce ind\u00e9pendant organis\u00e9.<\/strong><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le commerce int\u00e9gr\u00e9 ou succursaliste<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un r\u00e9seau succursaliste appartient \u00e0 une enseigne,<\/b> un groupe financier qui d\u00e9veloppe avec ses propres fonds un r\u00e9seau de magasins. Son r\u00e9seau est compos\u00e9 d’unit\u00e9s dont la t\u00eate de r\u00e9seau est propri\u00e9taire et  les employ\u00e9s sont salari\u00e9s de l’enseigne. Elle en est financi\u00e8rement et juridiquement responsable. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le commerce ind\u00e9pendant organis\u00e9<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le commerce ind\u00e9pendant organis\u00e9 est une forme de commerce qui fait appel \u00e0 des entrepreneurs ind\u00e9pendants pour cr\u00e9er un r\u00e9seau. Ces entrepreneurs sont ind\u00e9pendants financi\u00e8rement et juridiquement et b\u00e9n\u00e9ficient de la notori\u00e9t\u00e9, du savoir-faire de l’enseigne. La franchise et le commerce associ\u00e9 sont les deux formes d’activit\u00e9 commerciale en commerce organis\u00e9.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La franchise et ses sp\u00e9cificit\u00e9s<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dans le cas de la franchise, une entreprise conc\u00e8de contractuellement le droit d’utiliser sa marque et tous ses signes distinctifs \u00e0 des commer\u00e7ants ind\u00e9pendants pour cr\u00e9er un r\u00e9seau. Le contrat de franchise lie le franchiseur au franchis\u00e9<\/b> pour une p\u00e9riode pr\u00e9\u00e9tablie de 5 \u00e0 7 ans en g\u00e9n\u00e9ral pendant laquelle le franchis\u00e9 s’engage \u00e0 appliquer le concept et le savoir-faire distinctif de la marque. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Tout en restant ma\u00eetre de la gestion de son entreprise, comme un ind\u00e9pendant, le franchis\u00e9 b\u00e9n\u00e9ficie de moyens mis \u00e0 sa disposition par le r\u00e9seau : centrale d’achat, moyens logistiques, informatiques, communication. En d’autres termes, il pourra b\u00e9n\u00e9ficier de la part de la centrale d’achat de produits d\u00e9j\u00e0 n\u00e9goci\u00e9s aupr\u00e8s des fournisseurs, d’outils informatiques de gestion d\u00e9velopp\u00e9s par l’enseigne, d’op\u00e9rations marketing et commerciales nationales. Peut \u00eatre assimil\u00e9e \u00e0 la franchise, la commission-affiliation.<\/b> Dans cette formule, le stock reste la propri\u00e9t\u00e9 du franchiseur et le franchis\u00e9 per\u00e7oit une commission sur les ventes alors que dans la franchise le franchis\u00e9 est responsable de son stock.
En 2010, la France comptait 1477 r\u00e9seaux de franchises et 58 351 points de vente franchis\u00e9s selon la F\u00e9d\u00e9ration Fran\u00e7aise de la franchise mais certains de ses r\u00e9seaux donnent un autre nom \u00e0 leur contrat.. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le commerce associ\u00e9<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le commerce associ\u00e9 est un r\u00e9seau constitu\u00e9 et contr\u00f4l\u00e9s par des commer\u00e7ants ind\u00e9pendants<\/b> souvent propri\u00e9taires de leurs points de vente qui se sont organis\u00e9s en groupement afin de mutualiser les moyens : centrale d’achat, gamme de produits, op\u00e9rations commerciales, formation, strat\u00e9gie marketing, etc… Ils sont actionnaires et d\u00e9cident ensemble d’une politique commune. Associ\u00e9s au capital de l’enseigne, ils sont propri\u00e9taires des structures du groupement, de la marque et d\u00e9cident d\u00e9mocratiquement lors d’assembl\u00e9es g\u00e9n\u00e9rales. Ils sont \u00e0 la fois propri\u00e9taire de leur entreprise et d’une partie des diverses entit\u00e9s qui composent le groupement (centrale d’achat par exemple). Le commerce associ\u00e9 compte 75 groupements, 124 enseignes pour 39 000 points de vente. Il repr\u00e9sente 27,2% de part de march\u00e9 dans plus de 30 secteurs d’activit\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Martine, r\u00e9dactrice AC Franchise<\/a><\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

A c\u00f4t\u00e9 du commer\u00e7ant ou artisan ind\u00e9pendant qui par d\u00e9finition n’appartient pas \u00e0 un r\u00e9seau organis\u00e9, il existe des mani\u00e8res diff\u00e9rentes de mettre en place une activit\u00e9 commerciale : le commerce int\u00e9gr\u00e9 et le commerce ind\u00e9pendant organis\u00e9. Le commerce int\u00e9gr\u00e9 ou succursaliste Un r\u00e9seau succursaliste appartient \u00e0 une enseigne, un groupe financier qui d\u00e9veloppe avec ses propres […]<\/p>\n","protected":false},"author":52,"featured_media":293601,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-293600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nLes 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