{"id":293605,"date":"2012-05-11T02:00:00","date_gmt":"2012-05-11T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/lancement-dune-franchise-les-erreurs-que-le-nouveau-franchiseur-doit-eviter"},"modified":"2012-05-11T02:00:00","modified_gmt":"2012-05-11T01:00:00","slug":"lancement-dune-franchise-les-erreurs-que-le-nouveau-franchiseur-doit-eviter","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/lancement-dune-franchise-les-erreurs-que-le-nouveau-franchiseur-doit-eviter","title":{"rendered":"Lancement d’une franchise : les erreurs que le nouveau franchiseur doit \u00e9viter !"},"content":{"rendered":"
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<\/a> <\/div>\n
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La franchise n’en finit pas d’attirer de nouveaux candidats franchis\u00e9s mais aussi de nouveaux franchiseurs.<\/strong> La formule est s\u00e9duisante pour tous les cr\u00e9ateurs d’entreprise mais s’engager\u00a0est un acte r\u00e9fl\u00e9chi. Pour que votre projet de\u00a0franchise soit construit sur de bonnes bases et se d\u00e9veloppe harmonieusement, il doit \u00eatre bien\u00a0pr\u00e9par\u00e9. Pour vous aider dans votre d\u00e9marche, nous vous proposons <\/strong><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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un\u00a0floril\u00e8ge des erreurs \u00e0 ne pas commettre avant de franchiser…<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– Ne soyez pas impatient, ne cherchez pas \u00e0 aller trop vite.
– Ne vous lancez pas avec un projet non abouti ou un concept qui n’est pas totalement d\u00e9velopp\u00e9 ni test\u00e9.
– Ne lancez jamais un concept qui n’a pas fait les preuves indiscutables de sa rentabilit\u00e9.
– N’oubliez pas de quantifier les gains de productivit\u00e9 que la franchise apportera \u00e0 vos franchis\u00e9s mais aussi le pr\u00e9l\u00e8vement que vous op\u00e9rerez par vos redevances pour couvrir le co\u00fbt des services rendus aux franchis\u00e9s.
– Ne confondez pas franchise, concession, licence de marque… documentez-vous sur les sp\u00e9cificit\u00e9s de ces diff\u00e9rentes formules.
– Ne n\u00e9gligez pas votre communication
– Ne vous isolez pas, pensez \u00e0 vous entourer de cadres exp\u00e9riment\u00e9s ou d’experts en franchise (consultants, avocats…) que vous trouverez dans l’annuaire des experts en franchise<\/a>.
– Ne n\u00e9gligez pas la r\u00e9daction de votre contrat de franchise, \u00e9vitez les copier-coller sur Internet.
– Ne surestimez pas vos capacit\u00e9s financi\u00e8res, assurez-vous de disposer de suffisamment de capitaux propres, et d’une tr\u00e9sorerie n\u00e9cessaire et ad\u00e9quate au futur d\u00e9veloppement.
– N’oubliez pas de disposer d’une vraie marque, de l’avoir prot\u00e9g\u00e9e \u00e0 l’INPI
– N’estimez pas \u00e0 l’aveuglette vos taux de redevances et des vos droits d’entr\u00e9e.
– Ne vous engagez pas sans avoir tenu compte des risques li\u00e9s aux \u00e9ventuelles sp\u00e9cificit\u00e9s locales.
– \u00c9vitez d’accorder des exclusivit\u00e9s g\u00e9ographiques de taille trop importante.
– Structurez r\u00e9ellement et concr\u00e8tement les services li\u00e9s \u00e0 la franchise : t\u00eate de r\u00e9seau, franchis\u00e9s, centrale d’achat… <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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mais aussi : faites preuve d’optimisme pour contribuer \u00e0 la motivation de vos franchis\u00e9s, restez lucide et faites preuve d’humilit\u00e9 ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Audrey, R\u00e9dactrice AC <\/span>Franchise<\/span><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La franchise n’en finit pas d’attirer de nouveaux candidats franchis\u00e9s mais aussi de nouveaux franchiseurs. La formule est s\u00e9duisante pour tous les cr\u00e9ateurs d’entreprise mais s’engager\u00a0est un acte r\u00e9fl\u00e9chi. Pour que votre projet de\u00a0franchise soit construit sur de bonnes bases et se d\u00e9veloppe harmonieusement, il doit \u00eatre bien\u00a0pr\u00e9par\u00e9. Pour vous aider dans votre d\u00e9marche, nous […]<\/p>\n","protected":false},"author":1,"featured_media":293606,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-293605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nLancement d'une franchise : les erreurs que le nouveau franchiseur doit \u00e9viter !<\/title>\n<meta name=\"description\" content=\"La franchise n'en finit pas d'attirer de nouveaux candidats franchis\u00e9s mais aussi de nouveaux franchiseurs. 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