{"id":293610,"date":"2012-05-10T23:41:00","date_gmt":"2012-05-10T22:41:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-en-france-laventure-commence-a-roubaix"},"modified":"2012-05-10T23:41:00","modified_gmt":"2012-05-10T22:41:00","slug":"la-franchise-en-france-laventure-commence-a-roubaix","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-en-france-laventure-commence-a-roubaix","title":{"rendered":"La franchise en France : l’aventure commence \u00e0 Roubaix"},"content":{"rendered":"
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La franchise trouve son premier mod\u00e8le entre les deux guerres et se d\u00e9veloppe surtout dans les ann\u00e9es 70. Petit retour en arri\u00e8re sur une formule qui est aujourd’hui consid\u00e9r\u00e9e comme l’avenir du commerce de d\u00e9tail.<\/p>\n

C’est dans le nord de la France que l’histoire de la franchise trouve son premier mod\u00e8le europ\u00e9en * en 1926 avec le fabricant de laine roubaisien, Pingouin-Stemm, qui \u00e9labore un nouveau syst\u00e8me pour permettre la mise en place d’un r\u00e9seau de distribution de ses produits. C’est une r\u00e9ussite, le chiffres sont au rendez-vous : dix ann\u00e9es plus tard, 350 franchis\u00e9s composent sa cha\u00eene !<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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La franchise est en progression surtout depuis les ann\u00e9es 70<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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D’autres enseignes comme Pronuptia<\/strong> ou Rodier<\/strong> suivront ce pionnier mais ce n’est que dans les ann\u00e9es 70 que la franchise conna\u00eetra un v\u00e9ritable boom : elle appara\u00eet alors comme une r\u00e9ponse aux besoins engendr\u00e9s par la croissance \u00e9conomique ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un essor qui se constatera jusqu’en 1988 (avec un nombre de franchiseurs qui augmente au rythme de 15 % chaque ann\u00e9e). <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La franchise conna\u00eet alors une stagnation de 5 ans avant de se d\u00e9velopper de nouveau sous l’impulsion de textes r\u00e9glementaires comme la loi Doubin et le Code de d\u00e9ontologie europ\u00e9en<\/a>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Audrey Caudron <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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* G\u00e9n\u00e9ral Motors inventait en m\u00eame temps la franchise made in\u00a0USA <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La franchise trouve son premier mod\u00e8le entre les deux guerres et se d\u00e9veloppe surtout dans les ann\u00e9es 70. Petit retour en arri\u00e8re sur une formule qui est aujourd’hui consid\u00e9r\u00e9e comme l’avenir du commerce de d\u00e9tail. C’est dans le nord de la France que l’histoire de la franchise trouve son premier mod\u00e8le europ\u00e9en * en 1926 avec le […]<\/p>\n","protected":false},"author":1,"featured_media":293611,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-293610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nLa franchise en France : l'aventure commence \u00e0 Roubaix<\/title>\n<meta name=\"description\" content=\"La franchise trouve son premier mod\u00e8le entre les deux guerres et se d\u00e9veloppe surtout dans les ann\u00e9es 70. 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