{"id":293621,"date":"2012-05-05T02:00:00","date_gmt":"2012-05-05T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/dialoguer-dans-un-reseau-de-franchise"},"modified":"2012-05-05T02:00:00","modified_gmt":"2012-05-05T01:00:00","slug":"dialoguer-dans-un-reseau-de-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/dialoguer-dans-un-reseau-de-franchise","title":{"rendered":"Dialoguer dans un r\u00e9seau de franchise"},"content":{"rendered":"
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Alors que la franchise se positionne comme une forme de d\u00e9veloppement commercial, \u00e9conomique et social mature, et que le nombre de r\u00e9seaux ne cesse de cro\u00eetre, les <\/b>experts en franchise<\/b><\/a> insistent sur la n\u00e9cessit\u00e9 d’\u00e9tablir des conditions de dialogue saines et p\u00e9rennes. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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1 \u0096 Le dialogue pour \u00e9viter les conflits<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Certes mature, professionnelle et fortement formalis\u00e9e, la franchise ne reste pas moins une activit\u00e9 humaine mettant en relation des caract\u00e8res et des comp\u00e9tences compl\u00e8tement diff\u00e9rents. Une fois la p\u00e9riode de d\u00e9couverte et de lancement pass\u00e9e, des ann\u00e9es de collaborations plus r\u00e9alistes, plus exigeantes et parfois plus rudes peuvent suivre. Franchiseurs et franchis\u00e9s peuvent, par le dialogue, <\/b>d\u00e9samorcer bon nombre de disputes potentielles et conserver dans la dur\u00e9e du contrat l’enthousiasme initial. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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2 \u0096 Le dialogue pour faire \u00e9voluer le r\u00e9seau<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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S’il incombe au franchiseur de d\u00e9terminer les orientations et la strat\u00e9gie du r\u00e9seau, les r\u00e9sultats ne seront que plus positifs s’il est \u00e0 l’\u00e9coute de ses franchis\u00e9s, de leurs pr\u00e9occupations et de leurs propositions. L’originalit\u00e9 et l’\u00e9volution du savoir-faire d\u00e9velopp\u00e9 par un r\u00e9seau d\u00e9pend fortement <\/b>en effet de ceux qui le mettent \u00e0 l’\u00e9preuve des faits et sont directement sur le terrain. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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3\u00a0\u0096 Les outils pour dialoguer<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Chaque r\u00e9seau d\u00e9veloppe sa propre solution en mati\u00e8re de circulation de l’information et d’aide au dialogue. Si certains attendent des situations de crise pour mettre en place des outils, d’autres, plus \u00ab pr\u00e9voyants \u00bb, cr\u00e9ent des moyens d\u00e8s le lancement du r\u00e9seau : <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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–\u00a0L’animation du r\u00e9seau<\/strong> est pour le franchiseur un premier moyen de savoir ce qui s’y passe, ce qui s’y dit, ce qui s’y souhaite.
–\u00a0Les moments de formation<\/strong> propos\u00e9s par le franchiseur sont aussi, dans une moindre mesure, des occasions de dialoguer.
–\u00a0Les commissions <\/strong>(th\u00e9matiques, r\u00e9gionales) permettent la confrontation des points de vue et la circulation des id\u00e9es.
–\u00a0Les formes de rencontres r\u00e9currentes<\/strong> de type groupes de travail, r\u00e9unions de march\u00e9 ou autres noms plus ludiques peuvent \u00eatre mis en place et devenir de v\u00e9ritables rendez-vous d’interaction.
–\u00a0Les conventions et rencontres nationales<\/strong> fournissent au franchiseur des \u00e9valuations sur les nouveaut\u00e9s et les \u00e9volutions de l’enseigne.
–\u00a0Les groupements et associations de franchis\u00e9s<\/strong> peuvent \u00e9galement jouer un r\u00f4le positif dans l’\u00e9volution du r\u00e9seau. Souvent cr\u00e9\u00e9s en p\u00e9riode de crise, ils peuvent susciter une prise de conscience de la part du franchiseur et aboutir \u00e0 la cr\u00e9ation de structures coop\u00e9rantes. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Audrey Caudron <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Image emprunt\u00e9e \u00e0 Edulcol <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Alors que la franchise se positionne comme une forme de d\u00e9veloppement commercial, \u00e9conomique et social mature, et que le nombre de r\u00e9seaux ne cesse de cro\u00eetre, les experts en franchise insistent sur la n\u00e9cessit\u00e9 d’\u00e9tablir des conditions de dialogue saines et p\u00e9rennes.  1 \u0096 Le dialogue pour \u00e9viter les conflits Certes mature, professionnelle et fortement […]<\/p>\n","protected":false},"author":1,"featured_media":293622,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-293621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nDialoguer 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