{"id":293627,"date":"2012-05-04T02:00:00","date_gmt":"2012-05-04T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/creer-une-franchise-quel-impact-financier"},"modified":"2012-05-04T02:00:00","modified_gmt":"2012-05-04T01:00:00","slug":"creer-une-franchise-quel-impact-financier","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/creer-une-franchise-quel-impact-financier","title":{"rendered":"Cr\u00e9er une franchise : quel impact financier ?"},"content":{"rendered":"
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<\/a> <\/div>\n
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En France, la franchise a vu le nombre de ses r\u00e9seaux doubler ces dix derni\u00e8res ann\u00e9es<\/b>. Elle conna\u00eet une progression r\u00e9guli\u00e8re de 8 \u00e0 11 % depuis 5 ans. Elle repr\u00e9sente 335 500 salari\u00e9s, 58 300 points de vente et 47,9 milliards d’euros de chiffre d’affaires Le constat est l\u00e0 : en ces temps de crise, cr\u00e9er une franchise para\u00eet moins risqu\u00e9 que l’aventure en solitaire ; le candidat \u00e0 la franchise b\u00e9n\u00e9ficiant de la notori\u00e9t\u00e9 d’une marque et d’un concept test\u00e9 en contrepartie d’un droit d’entr\u00e9e et de royalties. Encore faut-il qu’il ait mesur\u00e9 v\u00e9ritablement l’impact financier d’une telle aventure et qu’il s’y soit bien pr\u00e9par\u00e9.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Selon Jean-Pierre Gouzy, expert-comptable et commissaire aux comptes chez Fiducial : \u00ab\u00a0La p\u00e9rennit\u00e9 \u00e0 5 ans d’une franchise est deux fois sup\u00e9rieure \u00e0 une cr\u00e9ation d’entreprise pure\u00a0\u00bb. Mais cr\u00e9er une franchise oblige l’entrepreneur \u00e0 mobiliser des moyens financiers cons\u00e9quents entre le droit d’entr\u00e9e, le co\u00fbt et l’agencement d’un local commercial, et l’avance de tr\u00e9sorerie. Concr\u00e8tement, selon Jean Samper, fondateur de AC Franchise<\/a>, le droit d’entr\u00e9e oscille \u00ab\u00a0entre 5 000 et 50 000 euros. Sachant que 80 % des franchises sign\u00e9es en France ont un droit d’entr\u00e9e compris entre 9 000 et 15 000 euros\u0094.<\/p>\n

Consultez aussi cet article : <\/i>Que sont une royalty et un droit d’entr\u00e9e en franchise ?<\/i><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Bien pr\u00e9parer\u00a0le business plan de sa franchise<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Si comme pour toute cr\u00e9ation d’entreprise, le mod\u00e8le \u00e9conomique d’une franchise se traduit par un business-plan, mieux vaut s’assurer, avant de l’\u00e9tablir, que le prix demand\u00e9 par le r\u00e9seau est r\u00e9ellement justifi\u00e9. Comment ? En se rendant sur le terrain et en discutant avec les franchis\u00e9s d\u00e9j\u00e0 install\u00e9s !  C’est seulement apr\u00e8s cette \u00e9tape incontournable que le candidat \u00e0 la franchise pourra r\u00e9diger son business plan. Il le r\u00e9alisera \u00e0 partir de quatre chapitres : le compte de r\u00e9sultats pr\u00e9visionnel (recettes et d\u00e9penses), le plan de tr\u00e9sorerie (encaissements et d\u00e9caissements), le plan de financement (ressources et emplois) et enfin le bilan pr\u00e9visionnel (actif\/passif).<\/p>\n

Pour en savoir plus sur le business plan, consultez ces articles :<\/i> 
Un business plan qui tient la route<\/i><\/a>
Les \u00e9tapes d’un bon business plan<\/i><\/a>
Les \u00e9tapes \u00e0 ne pas manquer pour r\u00e9ussir votre business plan<\/i><\/a><\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Le compte de r\u00e9sultats pr\u00e9visionnel <\/strong>: son but est d’estimer au plus juste les recettes, les d\u00e9penses et le b\u00e9n\u00e9fice r\u00e9alis\u00e9s sur 3 ans. Il permet au futur franchis\u00e9 de d\u00e9terminer le niveau de chiffre d’affaires qui\u00a0d\u00e9terminera si son activit\u00e9 peut \u00eatre rentable et d\u00e9gager des b\u00e9n\u00e9fices.\u00a0Pour Jean-Pierre Gouzy : \u00ab\u00a0Il faut s’appliquer \u00e0 compiler tous les chiffres disponibles. Par exemple, dans un restaurant, il faut \u00e9valuer jusqu’au prix moyen de l’addition. Pour un garage, il faut savoir combien de v\u00e9hicules doivent passer dans l’atelier quotidiennement. En prenant \u00e9videmment en compte les charges fixes et les charges variables inh\u00e9rentes au secteur d’activit\u00e9. Le but \u00e9tant au final, dans les deux cas, de savoir \u00e0 quel moment l’activit\u00e9 sera rentable\u00a0\u00bb<\/em>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le plan de tr\u00e9sorerie <\/strong>: selon Laurence Rousselet, consultant et formateur en gestion et finance, il est \u00ab\u00a0la synth\u00e8se des pr\u00e9visions en termes d’encaissements et de d\u00e9caissements. Il permet de voir si la soci\u00e9t\u00e9 g\u00e9n\u00e8re un niveau suffisant de cash<\/em>\u00ab\u00a0. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le plan de financement (PFI)<\/strong> : il est pr\u00e9vu d’ordinaire sur trois ans, et d\u00e9coule de la rentabilit\u00e9 pr\u00e9visionnelle et du solde de tr\u00e9sorerie mensuelle de l’activit\u00e9. Il doit prendre en compte toute une s\u00e9rie de frais :\u00a0les sorties imm\u00e9diates, les frais de publication d’annonces l\u00e9gales, de communication, de publicit\u00e9, le montant du droit d’entr\u00e9e ou de la redevance initiale forfaitaire demand\u00e9 par le franchiseur. Il int\u00e8gre aussi le besoin en fonds de roulement (BFR) qui r\u00e9side dans le financement des montants factur\u00e9s mais pas encore encaiss\u00e9s, et le stock achet\u00e9 mais pas encore vendu. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le bilan pr\u00e9visionnel<\/strong> : il peut \u00eatre assimil\u00e9 \u00e0 une photographie du patrimoine de l’entreprise et de ses dettes \u00e0 une date donn\u00e9e. Mais plus que tout c’est \u00e0 ce moment pr\u00e9cis que la question du financement intervient. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La question du financement d’une franchise<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Sauf cas tr\u00e8s exceptionnels, la cr\u00e9ation ou la reprise d’une activit\u00e9 n\u00e9cessite un emprunt bancaire. Mais pour le cas particulier de la cr\u00e9ation ou la reprise d’une franchise, l’investissement\u00a0est habituellement\u00a0r\u00e9alis\u00e9 \u00e0 hauteur de 30 % minimum en apport personnel. Celui-ci\u00a0est calcul\u00e9 sur la base du dossier pr\u00e9visionnel et sert \u00e0 couvrir les frais d’\u00e9tablissement, l’achat des stocks et le BFR.\u00a0Cet apport sert notamment \u00e0 \u00a0fournir une garantie aux organismes bancaires. Sans lui, le postulant \u00e0 la franchise n’a pas de marge de manuvre au cas o\u00f9 son\u00a0chiffre d’affaires\u00a0pr\u00e9visionnel ne serait pas atteint. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Cet apport personnel peut \u00e9maner de plusieurs sources – LDD (Livret de D\u00e9veloppement Durable, ancien Codevi), livret A, PEA (Plan d’Epargne en Action) ou LEE (Livret d’Epargne Entreprise) -, mais peut aussi recourir \u00e0 la famille, soit sous la forme d’un don manuel classique (dans ce cas, il est non imposable jusqu’\u00e0 un montant maximal de 30 000 euros), soit dans le cas d’une prise de parts ou d’actions dans la soci\u00e9t\u00e9 (la famille b\u00e9n\u00e9ficie alors d’une r\u00e9duction d’imp\u00f4t sur le revenu de l’ordre de 22 % des sommes investies, dans la limite d’un plafond annuel de 20 000 euros pour une personne seule et de 40 000 euros pour un couple ayant une feuille d’imposition commune. Ce plafond annuel peut \u00eatre major\u00e9 \u00e0 hauteur de 50 000 euros pour une personne seule et \u00e0 100 000 euros pour un couple).<\/p>\n

Lisez aussi : <\/i>Apport personnel pour lancer sa franchise : les pistes \u00e0 explorer…<\/i><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Vu dans Le nouvel \u00e9conomiste<\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Audrey, r\u00e9dactrice AC Franchise<\/a><\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

En France, la franchise a vu le nombre de ses r\u00e9seaux doubler ces dix derni\u00e8res ann\u00e9es. Elle conna\u00eet une progression r\u00e9guli\u00e8re de 8 \u00e0 11 % depuis 5 ans. Elle repr\u00e9sente 335 500 salari\u00e9s, 58 300 points de vente et 47,9 milliards d’euros de chiffre d’affaires Le constat est l\u00e0 : en ces temps de crise, cr\u00e9er […]<\/p>\n","protected":false},"author":1,"featured_media":293628,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-293627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nCr\u00e9er une franchise : quel impact financier ?<\/title>\n<meta name=\"description\" content=\"En France, la franchise a vu le nombre de ses r\u00e9seaux doubler ces dix derni\u00e8res ann\u00e9es. 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