{"id":293642,"date":"2012-04-28T02:00:00","date_gmt":"2012-04-28T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/pourquoi-choisir-la-franchise-pour-creer-une-entreprise"},"modified":"2012-04-28T02:00:00","modified_gmt":"2012-04-28T01:00:00","slug":"pourquoi-choisir-la-franchise-pour-creer-une-entreprise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/pourquoi-choisir-la-franchise-pour-creer-une-entreprise","title":{"rendered":"Pourquoi choisir la franchise pour cr\u00e9er une entreprise"},"content":{"rendered":"
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<\/a> <\/div>\n
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La franchise<\/a> est un mod\u00e8le de commerce qui repose sur la collaboration entre deux partenaires ind\u00e9pendants : un franchiseur et un franchis\u00e9. Le franchiseur a d\u00e9velopp\u00e9 un concept, un savoir-faire <\/a>et il donne \u00e0 un franchis\u00e9 le droit de l’exploiter sous certaines conditions et moyennant une r\u00e9mun\u00e9ration. Cette formule s’est beaucoup d\u00e9velopp\u00e9e ces 20 derni\u00e8res ann\u00e9es et continue son expansion quelle que soit\u00a0la conjoncture \u00e9conomique.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les atouts de la franchise<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Elle permet d’abord de se ne pas se lancer seul dans l’aventure de l’entreprenariat tout en restant ind\u00e9pendant<\/a>, de b\u00e9n\u00e9ficier d’une formule \u00e9prouv\u00e9e, d’un savoir-faire, de mutualisation des process et une recherche en commun d’\u00e9conomie. Elle est gage de progression et d’\u00e9volution gr\u00e2ce au partage des exp\u00e9riences de tous les membres du r\u00e9seau et de la strat\u00e9gie globale de la t\u00eate de r\u00e9seau.
La franchise s’est d’abord d\u00e9velopp\u00e9e dans le secteur textile puis des produits alimentaires (les sup\u00e9rettes ont \u00e9t\u00e9 les premi\u00e8res franchises apr\u00e8s les magasins de laine) et a explos\u00e9 ces derni\u00e8res ann\u00e9es sur les cr\u00e9neaux des services et l’\u00e9quipement de la personne et de la maison. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les diff\u00e9rents mod\u00e8les de franchises<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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On distingue 4 types de franchises : la franchise de production, la franchise de distribution, la franchise de services et la franchise industrielle.
La franchise de production <\/strong>: c’est le cas d’un franchiseur qui produit des biens et les commercialise via un r\u00e9seau de revendeurs franchis\u00e9s. Il y a souvent dans ce type de franchise une exclusivit\u00e9 de la part du franchis\u00e9 qui ne peut vendre que ces produits sous cette marque. Les plus connues sont les pralines, les cosm\u00e9tiques, la boulangerie.
La franchise de distribution <\/strong>: Le franchiseur a un r\u00f4le de centrale d’achat o\u00f9 les franchis\u00e9s peuvent obtenir des produits aux meilleures conditions d’achat et b\u00e9n\u00e9ficier d’une logistique et d’une organisation optimis\u00e9e pour son point de vente. La franchise de distribution concerne l’ alimentaire, le bricolage, les cuisines \u00e9quip\u00e9e.
La franchise de services <\/strong>: dans ce cas-l\u00e0, le franchiseur a d\u00e9velopp\u00e9 des m\u00e9thodes li\u00e9es \u00e0 un service particulier avec quelquefois des produits annex\u00e9s. C’est le cas des franchises de restauration rapide, des franchises de services de nettoyages.
Enfin la franchise industrielle <\/strong>moins courante : un franchis\u00e9 installe une unit\u00e9 de production industrielle selon un cahier des charges et des proc\u00e9dures de travail test\u00e9es par le franchiseur. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les fondements de la r\u00e9ussite en franchise<\/a><\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Franchiser, c’est avant tout permettre \u00e0 d’autres de r\u00e9ussir comme soi-m\u00eame<\/strong>. Il est \u00e9vident qu’il n’est pas envisageable de lancer une formule commerciale en r\u00e9seau si elle n’a pas d\u00e9montr\u00e9 sa performance. Et la performance est au rendez-vous quand ont \u00e9t\u00e9 test\u00e9s avec succ\u00e8s les produits ou les services, le type de magasin, l’am\u00e9nagement, le logo, la communication, l’ad\u00e9quation \u00e0 sa cible, etc.. Quand un franchiseur vend son concept \u00e0 un franchis\u00e9, il doit pouvoir justifier d’un succ\u00e8s \u00e9prouv\u00e9 et qu’il peut \u00eatre duplicable dans des conditions bien d\u00e9finies.
Un savoir-faire original : c’est l’ensemble des syst\u00e8mes et m\u00e9thodes qui constituent un plus pour le franchis\u00e9. Ces derniers seront la base de formation des franchis\u00e9s et la ligne de conduite avant, pendant et apr\u00e8s l’ouverture du point de vente. Les recettes de la formule gagnante en quelque sorte. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le partage des profits, autre avantage de la franchise<\/strong>. Chacun des partenaires prend un risque et le profit doit \u00eatre partag\u00e9. Le franchis\u00e9 apporte sa contribution<\/a> via les droits d’entr\u00e9e et la redevance en \u00e9change de prestations que doit lui fournir le franchiseur. Il faut donc que chacun investisse \u00e0 son niveau pour assurer la perennit\u00e9 du concept. Cela se fait sur le long terme. Le franchiseur<\/a>, en faisant grandir son r\u00e9seau pourra enrichir la notori\u00e9t\u00e9 de la marque, faire des \u00e9conomies d’\u00e9chelle et d\u00e9velopper des outils performants. Le franchis\u00e9 atteindra plus vite et \u00e0 moindre risque une rentabilit\u00e9 compte tenu des moyens mis \u00e0 sa disposition.<\/p>\n

La collaboration est essentielle dans la franchise <\/strong>mais repose sur une totale ind\u00e9pendance entre les deux parties. Chacun est une entit\u00e9 juridique distincte et la collaboration repose sur les termes du contrat de franchis\u00e9 qui stipule une relation de confiance, de respect mutuel et des droits et devoirs de chacun. Leurs destins sont li\u00e9s commercialement mais chacun est responsable de son entreprise.
Enfin la notion de r\u00e9seau repr\u00e9sente la possibilit\u00e9 d’\u00e9changer les id\u00e9es et les exp\u00e9riences et donc d’\u00e9voluer. Il ne faut pas \u00eatre individualiste pour \u00eatre franchis\u00e9. Le franchiseur devra \u00eatre \u00e0 la fois f\u00e9d\u00e9rateur, strat\u00e8ge et animateur pour que chacun trouve sa place dans le r\u00e9seau, le franchis\u00e9 ouvert aux nouveaut\u00e9s et au dialogue. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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La franchise vous tente ? de plus amples information sur notre page comment cr\u00e9er une franchise<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La franchise est un mod\u00e8le de commerce qui repose sur la collaboration entre deux partenaires ind\u00e9pendants : un franchiseur et un franchis\u00e9. Le franchiseur a d\u00e9velopp\u00e9 un concept, un savoir-faire et il donne \u00e0 un franchis\u00e9 le droit de l’exploiter sous certaines conditions et moyennant une r\u00e9mun\u00e9ration. Cette formule s’est beaucoup d\u00e9velopp\u00e9e ces 20 derni\u00e8res […]<\/p>\n","protected":false},"author":52,"featured_media":293643,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[133],"class_list":["post-293642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-devenir-franchise","entry","has-media"],"acf":[],"yoast_head":"\nPourquoi choisir la franchise pour cr\u00e9er une entreprise<\/title>\n<meta name=\"description\" content=\"La franchise est un mod\u00e8le de commerce qui repose sur la collaboration entre deux partenaires ind\u00e9pendants : un franchiseur et un franchis\u00e9. 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