{"id":293654,"date":"2012-04-28T02:00:00","date_gmt":"2012-04-28T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-expliquee-par-les-experts-de-la-fff-le-cas-pingouin-part-4"},"modified":"2012-04-28T02:00:00","modified_gmt":"2012-04-28T01:00:00","slug":"la-franchise-expliquee-par-les-experts-de-la-fff-le-cas-pingouin-part-4","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-expliquee-par-les-experts-de-la-fff-le-cas-pingouin-part-4","title":{"rendered":"La franchise expliqu\u00e9e par les experts de la fff. Le cas Pingouin. part 4"},"content":{"rendered":"
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<\/a> <\/div>\n
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Y avait-il une porte de sortie pour la Laini\u00e8re de Roubaix ? C’est ce que nous abordons ci-dessous. <\/p>\n

Si l’on consid\u00e8re le m\u00e9tier du fil \u00e0 tricoter on ne voit gu\u00e8re comment la Laini\u00e8re de Roubaix aurait pu survivre \u00e0 la fatale \u00e9volution de son march\u00e9 puisqu’elle est la cons\u00e9quence de mouvements \u00e9conomiques et sociologiques profonds et internationaux.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Mais si l’on analyse les diff\u00e9rents \u00ab savoir-faire m\u00e9tiers \u00bb ci-dessus, on se rend compte que la Laini\u00e8re de Roubaix aurait pu davantage prendre conscience de son excellente ma\u00eetrise de 3 m\u00e9tiers <\/strong>:
– Filateur
– Franchiseur
– Cr\u00e9ateur et \u00e9diteur de mode
Ses moyens financiers et ses structures auraient permis de cr\u00e9er de nouveaux concepts sur d’autres m\u00e9tiers<\/strong>, sur d’autres produits, ou de racheter des concepts r\u00e9cents et de les d\u00e9velopper. Certains de ces concepts auraient r\u00e9ussi gr\u00e2ce \u00e0 la ma\u00eetrise des m\u00e9tiers de franchiseur et de cr\u00e9ateur\/\u00e9diteur de mode. Facile \u00e0 dire, n’est-ce pas ? <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ce qu’il faut retenir :<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La disparition d’un m\u00e9tier provient le plus souvent de facteurs ext\u00e9rieurs<\/strong> \u00e0 l’entreprise, \u00e0 son produit, \u00e0 ses clients et \u00e0 sa relation avec eux. Ce sont des facteurs qui arrivent de tr\u00e8s loin et sur lesquels on n’a pas ou peu de prise. Il est essentiel de prendre du recul <\/strong>pour suivre l’\u00e9volution de l’environnement du march\u00e9. Il convient d’\u00e9tudier les effets de nombreux \u00e9l\u00e9ments sur son propre produit et son propre march\u00e9 mais aussi sur les produits, les march\u00e9s et les modes de vie de substitution. De mani\u00e8re non exhaustive, pensez comme pour Pingouin \u00e0 la mondialisation, aux innovations techniques, aux modes de vie, \u00e0 l’\u00e9volution des mentalit\u00e9s Mais pensez aussi \u00e0 des \u00e9l\u00e9ments diff\u00e9rents comme la r\u00e9glementation, la fiscalit\u00e9, le web, les changements climatiques, les pr\u00e9occupations \u00e9cologiques, les modes de vie de substitution, etc. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Par essence, il est difficile de prendre conscience de ces changements <\/strong>quand on a la t\u00eate dans le guidon. Analysez les \u00e9tapes de la cr\u00e9ation de valeur dans votre m\u00e9tier. Analysez la relation entre votre produit et l’environnement de vos clients. Constituez des cercles de r\u00e9flexion <\/strong>avec des personnes tr\u00e8s diff\u00e9rentes de celles que vous c\u00f4toyez pour optimiser votre performance quotidienne comme par exemple des sociologues, des \u00e9conomistes ou des \u00e9cologistes. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Et remplacez la fatalit\u00e9 de la disparition d’un m\u00e9tier par la recherche des march\u00e9s, produits et m\u00e9tiers dans lesquels vos savoir-faire pourraient servir.<\/strong> C’est ainsi que vous identifierez les concepts \u00e0 cr\u00e9er ou \u00e0 racheter ou pour lesquels des associations sont \u00e0 construire. C’est ainsi qu’au gr\u00e9 des d\u00e9cennies vous \u00e9voluerez d’un march\u00e9 \u00e0 l’autre, abandonnant certains m\u00e9tiers obsol\u00e8tes et utilisant les savoir-faire acquis pour apprendre de nouveaux m\u00e9tiers. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Jean Samper <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Y avait-il une porte de sortie pour la Laini\u00e8re de Roubaix ? C’est ce que nous abordons ci-dessous.  Si l’on consid\u00e8re le m\u00e9tier du fil \u00e0 tricoter on ne voit gu\u00e8re comment la Laini\u00e8re de Roubaix aurait pu survivre \u00e0 la fatale \u00e9volution de son march\u00e9 puisqu’elle est la cons\u00e9quence de mouvements \u00e9conomiques et sociologiques […]<\/p>\n","protected":false},"author":1,"featured_media":293655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-293654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nLa franchise expliqu\u00e9e par les experts de la fff. 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