{"id":293677,"date":"2012-04-19T02:00:00","date_gmt":"2012-04-19T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/nos-franchises-de-demain-dans-des-lieux-de-caractere-pour-un-public-cible-et-usant-des-nouvelles-technologies"},"modified":"2012-04-19T02:00:00","modified_gmt":"2012-04-19T01:00:00","slug":"nos-franchises-de-demain-dans-des-lieux-de-caractere-pour-un-public-cible-et-usant-des-nouvelles-technologies","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/nos-franchises-de-demain-dans-des-lieux-de-caractere-pour-un-public-cible-et-usant-des-nouvelles-technologies","title":{"rendered":"Nos franchises de demain ? Dans des lieux de caract\u00e8re, pour un public cibl\u00e9… et usant des nouvelles technologies !"},"content":{"rendered":"
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Quelles perspectives et nouvelles tendances pour <\/b>les <\/b>concepts de nos futures <\/b><\/span>franchises<\/b> ? Dans un article d’avril 2012, le magazine L’Entreprise donnait quelques pistes reprenant le point de vue de Saguez & Partners, sp\u00e9cialiste de l’architecture et du design dans le commerce.<\/p>\n

Saguez & Partners a en effet rep\u00e9r\u00e9 ce qui devrait faire partie des grandes \u00e9volutions dans ce secteur pour les prochaines ann\u00e9es et son pr\u00e9sident-fondateur, Olivier Saguez, insiste sur le fait que \u00ab\u00a0plus l’e-commerce se d\u00e9veloppe, plus le client recherche des rencontres physiques sensibles avec les marques et leur produit\u00a0\u00bb, et de pr\u00e9ciser surtout que pour les enseignes, il est important de faire les choix et de pr\u00e9f\u00e9rer \u00ab\u00a0350 magasins au top plut\u00f4t que 500 m\u00e9diocres\u00a0\u00bb.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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S’installer dans les bons quartiers<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Parmi les pistes strat\u00e9giques \u00e0 \u00e9tudier, le sp\u00e9cialiste de l’architecture commerciale exprime tout l’int\u00e9r\u00eat d’investir dans des lieux de caract\u00e8re situ\u00e9s dans les bons quartiers<\/strong>, \u00e0 l’image de la tr\u00e8s tendance enseigne de pr\u00eat-\u00e0-porter Urban Outfitters. Ou se positionner avec une offre tr\u00e8s cibl\u00e9e comme l’enseigne\u00a0 Chez Jean<\/a>* qui s’adresse essentiellement \u00e0 une client\u00e8le citadine et press\u00e9e et met \u00e0 sa disposition une \u00e9picerie de d\u00e9pannage, une petite restauration, des\u00a0fleurs\u00a0ou encore\u00a0des journaux, dans des cr\u00e9neaux horaores adapt\u00e9s de 7 heures \u00e0 23 heures. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Des innovations technologiques au service du parcours client<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les prochaines ann\u00e9es devraient \u00eatre aussi celles des innovations technologiques. Si jusque ici celles-ci \u00e9taient surtout utilis\u00e9es pour am\u00e9liorer le back-office des points de vente, elles devraient de plus en plus s’immiscer dans le service aux clients et am\u00e9liorer son parcours, avec pour Olivier Saguez, la certitude que dor\u00e9navant le magasin physique et le e-commerce doivent s’allier. On parle ici de l’entr\u00e9e dans l’\u00e8re du commerce connect\u00e9 ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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* Lanc\u00e9 conjointement par Casino et Relay, Chez Jean est un commerce de proximit\u00e9 toute nouvelle g\u00e9n\u00e9ration. Cette enseigne est le premier concept fran\u00e7ais regroupant six m\u00e9tiers sous une m\u00eame enseigne : le traiteur, l’\u00e9picerie, la boulangerie, le fleuriste, l’espace presse et la boutique loto. Sur sa vitrine, il arbore la mention \u00ab\u00a0cafetier et \u00e9picier\u00a0\u00bb ! Ce nouveau venu sur le march\u00e9 de la distribution alimentaire en franchise a ouvert ses portes en janvier 2009 \u00e0 Paris, avenue de la R\u00e9publique.<\/p>\n

Consultez d’autres actualit\u00e9s sur la franchise<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Audrey, r\u00e9dactrice AC Franchise<\/a><\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Quelles perspectives et nouvelles tendances pour les concepts de nos futures franchises ? Dans un article d’avril 2012, le magazine L’Entreprise donnait quelques pistes reprenant le point de vue de Saguez & Partners, sp\u00e9cialiste de l’architecture et du design dans le commerce. Saguez & Partners a en effet rep\u00e9r\u00e9 ce qui devrait faire partie des grandes […]<\/p>\n","protected":false},"author":1,"featured_media":293678,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-293677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nNos franchises de demain ? 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