{"id":293717,"date":"2012-04-03T02:00:00","date_gmt":"2012-04-03T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/linternational-axe-strategique-de-developpement-pour-la-franchise-de-pizza-8806"},"modified":"2012-04-03T02:00:00","modified_gmt":"2012-04-03T01:00:00","slug":"linternational-axe-strategique-de-developpement-pour-la-franchise-de-pizza-8806","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/linternational-axe-strategique-de-developpement-pour-la-franchise-de-pizza-8806","title":{"rendered":"L’international, axe strat\u00e9gique de d\u00e9veloppement pour la franchise de pizza"},"content":{"rendered":"
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Venu mi-mars pour l’ouverture du 200\u00e8me magasin en France, Patrick Doyle, CEO monde de la franchise Domino’s Pizza<\/strong>, a expos\u00e9 ses ambitions de d\u00e9veloppement de l’enseigne.<\/p>\n

Comptant \u00e0 date plus de 9 740\u00a0points de vente\u00a0r\u00e9partis sur 73 march\u00e9s, le r\u00e9seau de franchises Domino’s Pizza compte beaucoup sur son d\u00e9veloppement \u00e0 l’international pour poursuivre sa croissance. Pour preuve, il devrait y avoir d’ici peu plus de magasins hors des Etats-Unis, pays d’origine de la marque. <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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OBJECTIF DE LA FRANCHISE DE PIZZA : ATTEINDRE 10 000 MAGASINS<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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\u00ab Notre objectif est d’atteindre 10 000 magasins<\/strong> au total d’ici fin 2012. Nous comptons sur l’ouverture de 350 \u00e0 450 nouvelles unit\u00e9s dont 80% \u00e0 l’international. Concernant la France, les pr\u00e9visions de 25 \u00e0 30 ouvertures en 2012 sont l\u00e9gitimes quand on sait combien les Fran\u00e7ais aiment la pizza et que l’on voit l’efficacit\u00e9 de la strat\u00e9gie mise en place par l’\u00e9quipe en France<\/em>.\u00bb, souligne Patrick Doyle, CEO monde de Domino’s Pizza.<\/p>\n

La force de la franchise de pizza est d’avoir su dupliquer son savoir-faire \u00e0 l’international tout en adaptant \u00e0 chaque march\u00e9 ses recettes et son style de communication vers les consommateurs.
La France ne d\u00e9roge pas \u00e0 cette r\u00e8gle. Leader du march\u00e9 de la pizza livr\u00e9e et \u00e0 emporter, la franchise Domino’s Pizza affiche une tr\u00e8s belle performance pour la cinqui\u00e8me ann\u00e9e cons\u00e9cutive : le chiffre d’affaires total r\u00e9seau a atteint 141 millions d’euros HT en 2011<\/strong>, soit une progression de +16% total r\u00e9seau <\/strong>et de +7.4% \u00e0 p\u00e9rim\u00e8tre constant. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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LA FRANCHISE DE PIZZA RECRUTE DES NOUVEAUX FRANCHISES<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En 2012, comme pour les autres ann\u00e9es d’ailleurs, Domino’s Pizza France mise sur une croissance organique s’appuyant sur de nouveaux franchis\u00e9s<\/strong> (30% de recrutement), des franchis\u00e9s ou managers de magasins existants <\/strong>(55%). Toutefois, la marque s’attachera cette ann\u00e9e \u00e0 ouvrir davantage de magasins en propre (15% de Corporate), pour non seulement satisfaire un besoin grandissant de places en centres de formation, mais \u00e9galement pour lui permettre de d\u00e9velopper et tester de nouveaux produits avant un lancement au niveau national. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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LA VENTE EN LIGNE : AUTRE AXE DE CROISSANCE POUR LA FRANCHISE DOMINO’S PIZZA<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Aux Etats-Unis, la franchise Domino’s Pizza g\u00e9n\u00e8re 42% de ses ventes via son site internet et son application mobile. Cela augure de belles performances pour les autres march\u00e9s.
\u00ab A date, le site internet g\u00e9n\u00e8re d\u00e9j\u00e0 pr\u00e8s de 18% des ventes totales. Ces r\u00e9sultats seront a fortiori boost\u00e9s par l’arriv\u00e9e de nouvelles applications mobiles.<\/em> \u00bb, d\u00e9clare M\u00e9lanie Farcot-Gigon, Pr\u00e9sidente de Domino’s Pizza France. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Venu mi-mars pour l’ouverture du 200\u00e8me magasin en France, Patrick Doyle, CEO monde de la franchise Domino’s Pizza, a expos\u00e9 ses ambitions de d\u00e9veloppement de l’enseigne. Comptant \u00e0 date plus de 9 740\u00a0points de vente\u00a0r\u00e9partis sur 73 march\u00e9s, le r\u00e9seau de franchises Domino’s Pizza compte beaucoup sur son d\u00e9veloppement \u00e0 l’international pour poursuivre sa croissance. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[142],"class_list":["post-293717","post","type-post","status-publish","format-standard","hentry","category-actualites-des-reseaux","tag-vie-du-reseau-de-la-franchise","entry"],"acf":[],"yoast_head":"\nL'international, 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