{"id":293723,"date":"2012-03-26T02:00:00","date_gmt":"2012-03-26T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-de-pizza-poursuit-sa-croissance-avec-un-chiffre-daffaires-de-562-millions-deuros-9686"},"modified":"2012-03-26T02:00:00","modified_gmt":"2012-03-26T01:00:00","slug":"la-franchise-de-pizza-poursuit-sa-croissance-avec-un-chiffre-daffaires-de-562-millions-deuros-9686","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-de-pizza-poursuit-sa-croissance-avec-un-chiffre-daffaires-de-562-millions-deuros-9686","title":{"rendered":"La franchise de pizza poursuit sa croissance avec un chiffre d’affaires de 56,2 millions d’euros"},"content":{"rendered":"
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Paris, le 26 mars 2012 \u0096 La <\/b>franchise la Bo\u00eete \u00e0 Pizza<\/b><\/a>, n\u00b01 fran\u00e7ais de la vente \u00e0 emporter et de la livraison \u00e0 domicile de pizzas<\/b>, affiche une croissance de 7% par rapport \u00e0 2010, avec un chiffre d’affaires de 56,2 millions d’euros. Pour 2012, la franchise de pizzas ambitionne une croissance aussi dynamique, avec des pr\u00e9visions d’ouvertures de magasins et de nouvelles recettes toujours plus inventives. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une forte progression sur un march\u00e9 porteur<\/h3>\n
La pizza est l’un des produits pr\u00e9f\u00e9r\u00e9s des Fran\u00e7ais avec plus de 10 kg de pizzas consomm\u00e9es dans l’hexagone <\/b>par an et par habitant*. Malgr\u00e9 un tel engouement et un chiffre d’affaires du march\u00e9 en l\u00e9g\u00e8re hausse depuis 2010 (+ 1,03% en 2011), le volume global a quant \u00e0 lui baiss\u00e9. En progression financi\u00e8re de 7%, La Bo\u00eete \u00e0 Pizza pr\u00e9sente des r\u00e9sultats records sur ce secteur r\u00e9solument en phase avec les nouveaux modes de consommation.<\/p>\n

\u00ab En 2011 et malgr\u00e9 la crise, nous avons r\u00e9ussi \u00e0 tirer notre \u00e9pingle du jeu et \u00e0 b\u00e9n\u00e9ficier d’un report de consommation venant de la restauration traditionnelle. Nous avons par ailleurs maintenu notre politique de diff\u00e9renciation en travaillant les saveurs de nos fameuses pizzas gourmets, pour maintenir notre croissance et avancer plus vite que le march\u00e9<\/i> \u00bb, pr\u00e9cise Frantz Lallement, Pr\u00e9sident de La Bo\u00eete \u00e0 Pizza.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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2012 : une strat\u00e9gie gagnante pour la franchise de pizza<\/h3>\n
> \u00a0La pizza haut de gamme, un positionnement diff\u00e9renciant
La franchise la\u00a0Bo\u00eete \u00e0 Pizza marque son innovation par la qualit\u00e9 et l’originalit\u00e9 de ses pizzas. Depuis 2010, l’enseigne s’associe \u00e0 de grands chefs \u00e9toil\u00e9s pour cr\u00e9er des recettes exclusives. Ce partenariat a d\u00e9finitivement port\u00e9 ses fruits avec le succ\u00e8s de la pizza Magret-C\u00e8pes, reconnue \u00ab Saveur de l’ann\u00e9e 2012 \u00bb.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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\u00ab Nous nous distinguons par nos pizzas \u00e0 la fran\u00e7aise, compos\u00e9es de produits de qualit\u00e9. Chaque ann\u00e9e nous cr\u00e9ons ainsi plus d’une vingtaine de nouvelles recettes, toujours plus gustatives. Notre carte continuera d’\u00e9voluer en 2012, avec notamment la sortie prochaine d’une nouvelle pizza imagin\u00e9e par un grand chef <\/em>\u00bb, indique Frantz Lallement. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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>\u00a0Une politique de communication renforc\u00e9e
Pour bien d\u00e9marrer l’ann\u00e9e, La Bo\u00eete \u00e0 Pizza a lanc\u00e9 en f\u00e9vrier sa toute premi\u00e8re campagne publicitaire en t\u00e9l\u00e9vision. La strat\u00e9gie de communication du r\u00e9seau se recentre en effet sur 2 axes majeurs : la communication t\u00e9l\u00e9visuelle et la communication digitale, avec de nombreuses op\u00e9rations \u00e0 venir sur les r\u00e9seaux sociaux. Ces plans de communication viennent en compl\u00e9ment des 8 millions de flyers distribu\u00e9s dans toute la France pour chacune des campagnes \u00e0 venir. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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> Un objectif d’ouverture de nouveaux magasins
La franchise la Bo\u00eete \u00e0 Pizza souhaite par ailleurs d\u00e9velopper son r\u00e9seau, aujourd’hui constitu\u00e9 de 129 \u00e9tablissements. L’enseigne pr\u00e9voit ainsi l’ouverture d’une vingtaine de magasins sur l’ann\u00e9e, prioritairement sur Paris et l’Ile de France. Depuis le 1er janvier, le r\u00e9seau compte d\u00e9j\u00e0 deux nouveaux points de vente \u00e0 Bastia en Corse et dans le 12\u00e8me arrondissement de Paris. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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\u00ab En 2012, nous envisageons une croissance \u00e9quivalente \u00e0 celle de l’ann\u00e9e pass\u00e9e, de l’ordre de 7%. Notre ambition est de constamment renouveler notre m\u00e9tier, en capitalisant sur les forces de nos savoir-faire et sur l’exp\u00e9rience que nous proposons \u00e0 nos clients<\/em> \u00bb, conclut Frantz Lallement. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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* Etude GIRA CONSEIL publi\u00e9e en mars 2012<\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Paris, le 26 mars 2012 \u0096 La franchise la Bo\u00eete \u00e0 Pizza, n\u00b01 fran\u00e7ais de la vente \u00e0 emporter et de la livraison \u00e0 domicile de pizzas, affiche une croissance de 7% par rapport \u00e0 2010, avec un chiffre d’affaires de 56,2 millions d’euros. Pour 2012, la franchise de pizzas ambitionne une croissance aussi dynamique, avec 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