{"id":293727,"date":"2012-03-25T01:00:00","date_gmt":"2012-03-25T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-de-pizza-passe-la-barre-des-200-restaurants"},"modified":"2012-03-25T01:00:00","modified_gmt":"2012-03-25T00:00:00","slug":"la-franchise-de-pizza-passe-la-barre-des-200-restaurants","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-de-pizza-passe-la-barre-des-200-restaurants","title":{"rendered":"La franchise de pizza passe la barre des 200 restaurants"},"content":{"rendered":"
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Depuis 2006, la strat\u00e9gie de d\u00e9veloppement et marketing de la franchise Domino’s Pizza France s’acc\u00e9l\u00e8re.<\/strong> Le chiffre d’affaires 2011 augmente pour la 6\u00e8me ann\u00e9e cons\u00e9cutive : 141 millions d’euros HT de chiffre d’affaires, +7.4% de progression et 201 magasins \u00e0 mi-mars 2012. La franchise de pizza s’impose toujours plus dans le march\u00e9 de la pizza livr\u00e9e et \u00e0 emporter. Le PSI (Produit \u0096 Service \u0096 Image) est la base du succ\u00e8s de la franchise de pizza. Les trois segments de la marque sont renforc\u00e9s par sa capacit\u00e9 \u00e0 adapter ses savoir-faire aux march\u00e9s locaux. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La reussite de la franchise domino’s pizza : une recette unique<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Produit : la p\u00e2te est le point fort de la pizza et surtout l’origine de la renomm\u00e9e de Domino’s dans le monde. En France, la p\u00e2te fra\u00eeche est fabriqu\u00e9e dans les centres de production, appartenant \u00e0 la franchise de pizza. Situ\u00e9s \u00e0 Trappes (78) et Vertou (44), les ateliers livrent 2 \u00e0 3 fois par semaine l’ensemble des magasins r\u00e9partis sur l’Hexagone. Les recettes, sont elles aussi cr\u00e9\u00e9es localement, pour s’adapter au go\u00fbt et aux envies des consommateurs de chacun des pays. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La carte fran\u00e7aise innove avec la 4 fromages, La Dijonnaise, La Divine Pepper \u00ab sauce au poivre \u00bb, la Sublim’ Currydes recettes uniques et cr\u00e9\u00e9es en \u00e9ditions limit\u00e9es qui permettent de fid\u00e9liser et recruter de nouveaux consommateurs. De cette mani\u00e8re l’offre est diversifi\u00e9e \u00e0 raison d’une nouveaut\u00e9 toutes les 6 \u00e0 8 semaines. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Service : chez Domino’s Pizza, le service ne se r\u00e9sume \u00e0 une relation enseigne consommateur<\/strong>. Pr\u00e9sent dans le monde entier, le r\u00e9seau Domino’s se d\u00e9ploie gr\u00e2ce aux franchis\u00e9s. Ces partenaires participent tous les jours \u00e0 la satisfaction des clients et au succ\u00e8s de la marque. C’est pourquoi, Domino’s a des exigences fortes et se donne les moyens de les satisfaire : \u00e9quipe construction, \u00e9quipe op\u00e9rations, \u00e9quipe marketing, formation de 8 semaines, outils de mesure,… Le franchis\u00e9 est accompagn\u00e9 dans le d\u00e9veloppement et la prosp\u00e9rit\u00e9 de son commerce.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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C\u00f4t\u00e9 consommateurs, de la prise de commande \u00e0 la livraison, tout est pass\u00e9 au crible pour que l’exp\u00e9rience Domino’s soit \u00ab Leur meilleure exp\u00e9rience pizza \u00bb. La marque insiste d’ailleurs sur l’adaptation au client, comme son slogan le sous-entend : \u00ab Les pizzas Domino’s : elles sont fa\u00eetes pour vous \u00bb. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’\u00e9mergence constante de magasins Domino’s pizza lui permet d’avoir une client\u00e8le cons\u00e9quente<\/strong>. L’accessibilit\u00e9 \u00e0 la marque et la proximit\u00e9 avec les clients sont cl\u00e9s pour les commerces de livraison et vente \u00e0 emporter de produits alimentaires \u00e0 consommer chaud. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Image : en plus de 20 ans de pr\u00e9sence en France, l’image de la franchise Domino’s a \u00e9volu\u00e9 : incarnation des pizzas avec la cr\u00e9ation de Tentatrices depuis 2006, campagnes de communication pluri-media nationales et locales pour renforcer la proximit\u00e9 avec le consommateur. Les magasins ont \u00e9galement \u00e9t\u00e9 repens\u00e9s tant au niveau de la mont\u00e9e en gamme des mat\u00e9riaux utilis\u00e9s qu’au niveau de la zone de pr\u00e9paration des pizzas encore plus visible pour le client. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ozgur Karacoca, franchis\u00e9 du 200\u00e8me Domino’s Pizza en France<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Lorsqu’Ozgur Karacoca a d\u00e9cid\u00e9 de se lancer dans un commerce de pizza livr\u00e9e et \u00e0 emporter, son choix s’est port\u00e9 sur le leader du march\u00e9, une garantie de s\u00e9rieux \u00e0 tous points de vue. Commer\u00e7ant, puisque dans l’immobilier auparavant et dans l’import-export de produits alimentaires, Ozgur Karacoca vient tout juste d’ouvrir son magasin de 88 m\u00b2 \u00e0 Poissy. Son lieu d’implantation et son organisation lui permettront d’assurer les livraisons sur Poissy et Carri\u00e8res-sous-Poissy. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour toute information compl\u00e9mentaire, visitez les r\u00e9seaux de franchise de restauration rapide<\/a> qui recrutent et visionnez aussi de nombreuses vid\u00e9os sur les franchises de restauration rapide
<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Depuis 2006, la strat\u00e9gie de d\u00e9veloppement et marketing de la franchise Domino’s Pizza France s’acc\u00e9l\u00e8re. Le chiffre d’affaires 2011 augmente pour la 6\u00e8me ann\u00e9e cons\u00e9cutive : 141 millions d’euros HT de chiffre d’affaires, +7.4% de progression et 201 magasins \u00e0 mi-mars 2012. La franchise de pizza s’impose toujours plus dans le march\u00e9 de la pizza […]<\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[139],"class_list":["post-293727","post","type-post","status-publish","format-standard","hentry","category-actualites-des-reseaux","tag-performance-des-adherents","entry"],"acf":[],"yoast_head":"\nLa franchise de pizza passe la barre des 200 restaurants<\/title>\n<meta name=\"description\" content=\"Depuis 2006, la strat\u00e9gie de d\u00e9veloppement et marketing de la franchise Domino's Pizza France s'acc\u00e9l\u00e8re. 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