{"id":293728,"date":"2012-03-25T01:00:00","date_gmt":"2012-03-25T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-reseau-simplante-en-france-sans-franchises-dans-les-gares-et-les-aeroports"},"modified":"2012-03-25T01:00:00","modified_gmt":"2012-03-25T00:00:00","slug":"le-reseau-simplante-en-france-sans-franchises-dans-les-gares-et-les-aeroports","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-reseau-simplante-en-france-sans-franchises-dans-les-gares-et-les-aeroports","title":{"rendered":"Le r\u00e9seau s’implante en France sans franchises dans les gares et les a\u00e9roports"},"content":{"rendered":"
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Sur le march\u00e9 fran\u00e7ais des caf\u00e9s,\u00a0Starbucks\u00a0ne franchise toujours pas mais acc\u00e9l\u00e8re son rythme d’ouvertures de bar \u00e0 caf\u00e9 dans l’Hexagone <\/strong>et annonce l’inauguration d’une vingtaine de points de vente en 2012. D’origine am\u00e9ricaine, Starbucks\u00a0devrait notamment se rendre davantage visible dans les gares et les a\u00e9roports gr\u00e2ce \u00e0 des partenariats avec Autogrill*. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Starbucks ne franchise pas en France mais acc\u00e9l\u00e8re ses implantations\u00a0!<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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D\u00e9velopp\u00e9 en succursales, le master franchis\u00e9 du g\u00e9ant am\u00e9ricain ne \u00ab\u00a0sous-franchise\u00a0\u00bb toujours pas en France <\/strong>alors que c’est le cas dans d’autres pays**. En f\u00e9vrier dernier, l’enseigne Starbucks inaugurait un nouveau salon dans le Terminal Ouest de l’a\u00e9roport d’Orly et\u00a0lan\u00e7ait ainsi une vague d’ouvertures un peu partout en France et notamment dans les gares et les a\u00e9roports<\/strong>. Cette nouvelle implantation sera en effet\u00a0suivie au printemps de la mise en place d’un nouveau point de vente dans le Terminal Sud et de l’inauguration d’une dizaine de nouveaux salons de caf\u00e9 \u00e0 partir du deuxi\u00e8me trimestre de cette ann\u00e9e. On citera entre autres le nouveau Starbucks du commercial Confluence \u00e0 Lyon, celui de \u00a0l’a\u00e9roport Charles de Gaulle (Terminal S4), celui de\u00a0l’a\u00e9roport de Marseille Provence ou ceux des principales gares TGV parisiennes. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Depuis 8 ans en succursales en France<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ces ouvertures interviennent alors que l’enseigne am\u00e9ricaine c\u00e9l\u00e9brait en janvier sa huiti\u00e8me ann\u00e9e sur le territoire fran\u00e7ais. Elles d\u00e9montrent la volont\u00e9 de ses dirigeants de se d\u00e9velopper un peu partout dans l’Hexagone <\/strong>et d’\u00eatre pr\u00e9sent dans les diff\u00e9rents lieux de passage que sont les centres-villes, les gares, les stations de RER ou les a\u00e9roports. Une mani\u00e8re d’inviter les consommateurs fran\u00e7ais mais aussi de s’adresser aux touristes ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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* Autogrill et Starbucks travaillent ensemble depuis 1991. En 2011, Autogrill et Starbucks Coffee ont prolong\u00e9 leur accord d’exclusivit\u00e9 aux \u00c9tats-Unis dans les a\u00e9roports et les autoroutes jusqu’en 2020. En Europe,\u00a0cette collaboration\u00a0est effective\u00a0dans les a\u00e9roports d’Amsterdam, Copenhague, Cork et Dublin. Autogrill collabore \u00e9galement avec Starbucks en Belgique, dans les salons de caf\u00e9 de l’a\u00e9roport et de la gare centrale de Bruxelles, \u00e0 Anvers et dans le nouveau salon du centre-ville de Gand. <\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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**Cr\u00e9\u00e9e par trois entrepreneurs au d\u00e9but des ann\u00e9es 70 \u00e0 Seattle, Starbucks Coffee Company est\u00a0tout d’abord \u00a0un commerce sp\u00e9cialis\u00e9 dans le caf\u00e9 en grains . Le nom de Starbucks est\u00a0tir\u00e9 du roman Moby Dick et \u00e9voque une haute mer de l\u00e9gende et la tradition maritime des premiers n\u00e9gociants en caf\u00e9. L’enseigne devient officiellement Starbucks Corporation en 1987 apr\u00e8s son acquisition par Howard Schultz. L’entreprise ouvre alors\u00a0et rach\u00e8te de nombreuses\u00a0boutiques \u00e0 travers de nombreux pays. Les points de vente Starbucks, outre\u00a0leurs fameuses\u00a0boissons, vendent toujours leur propre marque de caf\u00e9 (moulu ou en grains), du th\u00e9, des p\u00e2tisseries, ou m\u00eame des ustensiles… Aujourd’hui, avec plus de 15 000 salons de caf\u00e9 dans 50 pays, l’entreprise est devenue le premier torr\u00e9facteur et revendeur de caf\u00e9s s\u00e9lectionn\u00e9s au monde. <\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le r\u00e9seau Starbucks ne recrute pas de candidats \u00e0 la franchise en France.\u00a0Fa\u00eetes donc connaissance avec\u00a0d’autres franchiseurs qui recrutent dans le secteur des bars \u00e0 caf\u00e9 et de la restauration<\/a>.\u00a0 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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D\u00e9couvrez nos derni\u00e8res actualit\u00e9s consacr\u00e9es \u00e0 la restauration rapide en franchise<\/a>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Audrey, r\u00e9dactrice AC Franchise<\/a><\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Sur le march\u00e9 fran\u00e7ais des caf\u00e9s,\u00a0Starbucks\u00a0ne franchise toujours pas mais acc\u00e9l\u00e8re son rythme d’ouvertures de bar \u00e0 caf\u00e9 dans l’Hexagone et annonce l’inauguration d’une vingtaine de points de vente en 2012. D’origine am\u00e9ricaine, Starbucks\u00a0devrait notamment se rendre davantage visible dans les gares et les a\u00e9roports gr\u00e2ce \u00e0 des partenariats avec Autogrill*. Starbucks ne franchise pas […]<\/p>\n","protected":false},"author":45,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[142],"class_list":["post-293728","post","type-post","status-publish","format-standard","hentry","category-actualites-des-reseaux","tag-vie-du-reseau-de-la-franchise","entry"],"acf":[],"yoast_head":"\nLe 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