{"id":293731,"date":"2012-03-23T01:00:00","date_gmt":"2012-03-23T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-garde-le-cap-en-france-malgre-la-crise"},"modified":"2012-03-23T01:00:00","modified_gmt":"2012-03-23T00:00:00","slug":"la-franchise-garde-le-cap-en-france-malgre-la-crise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-garde-le-cap-en-france-malgre-la-crise","title":{"rendered":"La franchise garde le cap en France malgr\u00e9 la crise"},"content":{"rendered":"
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Crise ou pas, la franchise et le commerce associ\u00e9 continuent de s\u00e9duire les entrepreneurs.<\/b> C’est en tout cas ce qu’explique le magazine L’Entreprise dans son num\u00e9ro de mars 2012 en revenant sur une \u00e9tude men\u00e9e par la F\u00e9d\u00e9ration Fran\u00e7aise de la Franchise<\/a> (FFF) en juillet 2011 qui dresse un panorama pr\u00e9cis de ce mode de commerce dans l’Hexagone.<\/p>\n

Les r\u00e9sultats sont l\u00e0. Le contexte \u00e9conomique difficile de ces quatre derni\u00e8res ann\u00e9es ne semble pas avoir calm\u00e9 les ardeurs des postulants au commerce ind\u00e9pendant organis\u00e9. De nombreux r\u00e9seaux de franchise se cr\u00e9ent chaque ann\u00e9e et le chiffre d’affaires global du secteur se maintient. Mieux, il progresse. En effet, selon une \u00e9tude CSA-Banque Populaire, 67 % des franchis\u00e9s ont r\u00e9alis\u00e9 un chiffre d’affaires stable ou en progr\u00e8s. Ils ne seraient que 27 % \u00e0 avoir constater une baisse de leur activit\u00e9. Ils sont 77 % \u00e0 se d\u00e9clarer optimiste et reconduisent leur contrat \u00e0 89 %.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Qui sont les franchis\u00e9s ?<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’\u00e9tude \u00e9tablit notamment le portrait robot du franchis\u00e9 fran\u00e7ais<\/strong>. Il s’agirait d’un homme de 46 ans titulaire d’un BAC +2, qui exploite un seul point de vente, souvent aid\u00e9 par son \u00e9pouse, pour un revenu annuel net moyen de 35 000 euros. Il b\u00e9n\u00e9ficie d’une formation initiale de 56 jours et d’une formation continue de 11 jours en moyenne par an. Le franchis\u00e9 install\u00e9 emploie en moyenne 9,1 % et a cr\u00e9\u00e9 en moyenne 1,8 emplois entre juin 2010 et juin 2011 (pour la moiti\u00e9 des franchis\u00e9s). <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pourquoi devenir franchis\u00e9 ?<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Selon cette m\u00eame \u00e9tude, 26 % des candidats \u00e0 la franchise \u00e9voquent la r\u00e9putation de l’enseigne. 20 % disent appr\u00e9cier le suivi et l’assistance prodigu\u00e9s par le r\u00e9seau. C’est en effet la grande responsabilit\u00e9 du franchiseur : apporter au quotidien de l’innovation et des avantages concurrentiels \u00e0 ses franchis\u00e9s. Il doit \u00eatre capable de rassembler, de motiver, instaurer un climat de confiance et savoir communiquer. Les franchiseurs seraient d’ailleurs 70 % \u00e0 organiser r\u00e9guli\u00e8rement des commissions ou des groupes de travail. La franchise attire tout particuli\u00e8rement d’anciens salari\u00e9s (ils seraient 70 %), souhaitant devenir leur propre patron ou ayant perdu leur emploi. Elle attire des candidats d\u00e9sireux de se mettre \u00e0 leur compte tout en \u00e9tant soutenu par une structure.<\/p>\n

N’h\u00e9sitez pas \u00e0 consultez tous nos<\/i> articles de la rubrique \u00ab\u00a0Devenir franchis\u00e9\u00a0\u00bb<\/i><\/a>.<\/i><\/i> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Audrey, r\u00e9dactrice AC Franchise<\/a><\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Crise ou pas, la franchise et le commerce associ\u00e9 continuent de s\u00e9duire les entrepreneurs. C’est en tout cas ce qu’explique le magazine L’Entreprise dans son num\u00e9ro de mars 2012 en revenant sur une \u00e9tude men\u00e9e par la F\u00e9d\u00e9ration Fran\u00e7aise de la Franchise (FFF) en juillet 2011 qui dresse un panorama pr\u00e9cis de ce mode de […]<\/p>\n","protected":false},"author":1,"featured_media":293732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-293731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nLa franchise garde le cap en France malgr\u00e9 la crise<\/title>\n<meta name=\"description\" content=\"Crise ou pas, la franchise et le commerce associ\u00e9 continuent de s\u00e9duire les entrepreneurs. 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