{"id":293738,"date":"2012-03-15T16:31:00","date_gmt":"2012-03-15T15:31:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-creation-dune-agence-laforet-franchise-a-ete-pour-moi-une-question-dopportunite-8053"},"modified":"2012-03-15T16:31:00","modified_gmt":"2012-03-15T15:31:00","slug":"la-creation-dune-agence-laforet-franchise-a-ete-pour-moi-une-question-dopportunite-8053","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-creation-dune-agence-laforet-franchise-a-ete-pour-moi-une-question-dopportunite-8053","title":{"rendered":"La cr\u00e9ation d’une agence Laforet Franchise a \u00e9t\u00e9 pour moi une question d’opportunit\u00e9"},"content":{"rendered":"
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Description de l’activit\u00e9 :<\/h3>\n
Antoine Mesnard est franchis\u00e9 des agences Laforet Franchise de Colombes et Nanterre. Interview r\u00e9alis\u00e9e par AC Franchise – mars 2012 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Point de vue du franchis\u00e9 ou de l’adh\u00e9rent :<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Antoine\u00a0Mesnard est franchis\u00e9 des agences Laforet Franchise de Colombes et Nanterre. <\/p>\n

Interview r\u00e9alis\u00e9e par AC Franchise – mars 2012
<\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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AC Franchise :\u00a0Pouvez-vous nous raconter\u00a0votre parcours professionnel ?
<\/strong><\/em>A.Mesnard : Apr\u00e8s avoir suivi une formation de juriste en droit du travail, j’ai \u00e9t\u00e9 Responsable Ressources Humaines Europe dans un grand\u00a0groupe de blanchisserie industrielle, pendant 10 ans. Je voyageais beaucoup et j’ai \u00e9prouv\u00e9 le besoin de me s\u00e9dentariser. J’ai appris que l’agence immobili\u00e8re Laforet de Colombes \u00e9tait \u00e0 vendre, j’ai donc r\u00e9fl\u00e9chi \u00e0 cette opportunit\u00e9 qui me semblait int\u00e9ressante. La question \u00e9tait de savoir si je souhaitais investir en tant que franchis\u00e9. La r\u00e9ponse a \u00e9t\u00e9 assez rapidement prise puisque la marque Laforet me plaisait, j’ai \u00e9t\u00e9 moi-m\u00eame client. L’enseigne a des valeurs fortes, et pour se lancer dans la gestion quand on n’a peu de connaissance dans le secteur, mieux vaut \u00eatre accompagn\u00e9 par une grande entreprise, c’est rassurant.\u00a0\u00bb<\/p>\n

AC Franchise : Quelles ont \u00e9t\u00e9 les \u00e9tapes de votre projet ?
<\/em><\/strong>A.Mesnard : \u00a0\u00bb J’ai rencontr\u00e9 le franchiseur tr\u00e8s rapidement. Cela s’est pass\u00e9 comme pour un recrutement \u00ab\u00a0classique\u00a0\u00bb, et l\u00e0 pour le coup, mon exp\u00e9rience pr\u00e9c\u00e9dente m’a beaucoup aid\u00e9e! J’ai pass\u00e9\u00a0quelques entretiens individuels avec les d\u00e9veloppeurs et responsables du d\u00e9veloppement, pour valider ma motivation et mes comp\u00e9tences.\u00a0Les personnes que j’ai rencontr\u00e9es m’ont confront\u00e9 dans mon choix de devenir franchis\u00e9 du r\u00e9seau Laforet. Ma personnalit\u00e9 et mes aptitudes correspondaient \u00e0 leurs attentes, le processus s’est alors enclench\u00e9, et j’ai b\u00e9n\u00e9fici\u00e9 d’un suivi permanent tout au long de l’\u00e9laboration du projet. Le sujet principal \u00e9tait celui du financement, j’avais assez peu d’apport. Apr\u00e8s avoir mont\u00e9 mon dossier de financement, j’ai eu l’accord de la banque, puis\u00a0j’ai commenc\u00e9 la formation…\u00a0\u00bb<\/p>\n

AC Franchise : En quoi consistait exactement cette formation Laforet Franchise <\/em><\/strong>?
<\/strong><\/em>A.Mesnard : \u00a0\u00bb J’ai suivi une formation de deux mois, avec d’autres nouveaux franchis\u00e9s,\u00a0sur des th\u00e8mes divers et vari\u00e9s : le m\u00e9tier de commercial, le secteur de l’immobilier, la gestion d’entreprise, les m\u00e9thodes commerciales…en alternance avec formation pratique et en agence. L’agence existant d\u00e9j\u00e0, j’ai r\u00e9cup\u00e9r\u00e9 un portefeuille de biens, de clients et une \u00e9quipe.\u00a0\u00bb<\/p>\n

AC Franchise : Quels ont \u00e9t\u00e9 les avantages et les inconv\u00e9nients de la reprise d’une agence existante ?
<\/strong><\/em>A.Mesnard : \u00a0\u00bb L’avantage est bien entendu le portefeuille de clients et de biens immobiliers, la s\u00e9curit\u00e9 financi\u00e8re (pas de trou dans la tr\u00e9sorerie), la notori\u00e9t\u00e9 dans la ville… La difficult\u00e9 que j’ai rencontr\u00e9e portait sur l’\u00e9quipe d\u00e9j\u00e0 en place. Les m\u00e9thodes Laforet n’\u00e9taient pas du tout appliqu\u00e9es et l’\u00e9quipe a \u00e9t\u00e9 tr\u00e8s r\u00e9ticente au changement, il a fallu constituer une nouvelle \u00e9quipe.
J’ai\u00a0\u00e9t\u00e9 sur le terrain pendant un an, c’\u00e9tait indispensable pour montrer l’exemple \u00e0 la nouvelle \u00e9quipe, et me rendre compte du m\u00e9tier.\u00a0\u00bb<\/p>\n

AC Franchise : Quels conseils pouvez-vous donner aux futurs entrepreneurs ?
<\/strong><\/em>A.Mesnard : \u00ab\u00a0Si on d\u00e9cide de choisir une franchise, c’est pour en appliquer le concept et les m\u00e9thodes, m\u00eame si les franchis\u00e9s sont ind\u00e9pendants. Ce n’est pas juste une marque, il y a un\u00a0savoir-faire prouv\u00e9 derri\u00e8re la notori\u00e9t\u00e9 de la marque. Bien entendu, il faut avoir l’esprit d’entreprendre et la volont\u00e9 de s’investir.\u00a0\u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Description de l’activit\u00e9 : Antoine Mesnard est franchis\u00e9 des agences Laforet Franchise de Colombes et Nanterre. Interview r\u00e9alis\u00e9e par AC Franchise – mars 2012 Point de vue du franchis\u00e9 ou de l’adh\u00e9rent : Antoine\u00a0Mesnard est franchis\u00e9 des agences Laforet Franchise de Colombes et Nanterre. Interview r\u00e9alis\u00e9e par AC Franchise – mars 2012 AC Franchise :\u00a0Pouvez-vous […]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[586],"tags":[],"class_list":["post-293738","post","type-post","status-publish","format-standard","hentry","category-interviews-des-reseaux","entry"],"acf":[],"yoast_head":"\nLa cr\u00e9ation d'une agence Laforet Franchise a \u00e9t\u00e9 pour moi une question d'opportunit\u00e9<\/title>\n<meta name=\"description\" content=\"Description de l'activit\u00e9 : Antoine Mesnard est franchis\u00e9 des agences Laforet Franchise de Colombes et Nanterre. 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