{"id":293742,"date":"2012-03-13T01:00:00","date_gmt":"2012-03-13T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-de-beaute-se-developpe-avec-succes-a-letranger"},"modified":"2012-03-13T01:00:00","modified_gmt":"2012-03-13T00:00:00","slug":"la-franchise-de-beaute-se-developpe-avec-succes-a-letranger","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-de-beaute-se-developpe-avec-succes-a-letranger","title":{"rendered":"La franchise de beaut\u00e9 se d\u00e9veloppe avec succ\u00e8s \u00e0 l’\u00e9tranger"},"content":{"rendered":"
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La franchise Yves Rocher est une enseigne sp\u00e9cialis\u00e9e en cosm\u00e9tique v\u00e9g\u00e9tale <\/strong>et respectueuse de l’environnement. Si la franchise poursuit son d\u00e9veloppement sur le territoire fran\u00e7ais, elle se d\u00e9marque aussi par son d\u00e9veloppement \u00e0 l’\u00e9tranger o\u00f9 elle compte pr\u00e8s de 2000 points de vente.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une franchise de beaut\u00e9 \u00e0 la conqu\u00eate de l’international<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Yves Rocher a \u00e9t\u00e9 \u00e9lue entreprise pr\u00e9f\u00e9r\u00e9e des Fran\u00e7ais <\/strong>et compte \u00e0 ce jour 577 points de vente en France<\/strong>. La franchise de beaut\u00e9 a commenc\u00e9 \u00e0 se d\u00e9velopper \u00e0 l’\u00e9tranger depuis les ann\u00e9es 70 :<\/strong> un succ\u00e8s, puisque l’enseigne poss\u00e8de plus de 1950 boutiques dans le monde<\/strong>, dont la moiti\u00e9 en contrat de franchise. Apr\u00e8s avoir remport\u00e9 un franc succ\u00e8s dans trois pays moteurs (France, Belgique, Allemagne) la franchise Yves Rocher d\u00e9cide d\u00e8s 1991 de se d\u00e9velopper en Russie, puis en Pologne, en Italie, au Canada, au Mexique et enfin en Asie. L’exportation se fait toujours selon le m\u00eame sch\u00e9ma : des magasins en propres sont dans un premier temps cr\u00e9\u00e9s dans le but de se faire conna\u00eetre puis des franchises sont d\u00e9velopp\u00e9es pour mailler le territoire, comme ce sera le cas en Chine. <\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Par ailleurs, d’autres canaux de distribution sont mis en place tels que la vente par correspondance, la vente directe, la vente en ligne, etc Enfin, huit formats de vente sont r\u00e9serv\u00e9s \u00e0 l’export allant du m\u00e8tre lin\u00e9aire \u00e0 des surfaces de 100 m2. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ce r\u00e9seau de franchise s’adapte \u00e0 la culture des pays o\u00f9 il s’implante :<\/strong> produits de parfumerie en Russie, soins du visage en Tha\u00eflande, <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Rejoindre la franchise Yves Rocher<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour adh\u00e9rer \u00e0 l’enseigne Yves Rocher, il faut \u00eatre commer\u00e7ant dans l’\u00e2me et avoir des capacit\u00e9s en gestion et management. Une attirance pour les secteurs de la beaut\u00e9 et du bien-\u00eatre est \u00e9galement indispensable. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les entrepreneurs pourront rencontrer la franchise Yves Rocher au Salon de la Franchise de Paris (du 18 au 21 mars 2012), Porte de Versailles (hall 3, stand G29\/F30).<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour plus d’informations, demandez une documentation \u00e0 la franchise Yves Rocher.<\/strong><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La franchise Yves Rocher est une enseigne sp\u00e9cialis\u00e9e en cosm\u00e9tique v\u00e9g\u00e9tale et respectueuse de l’environnement. Si la franchise poursuit son d\u00e9veloppement sur le territoire fran\u00e7ais, elle se d\u00e9marque aussi par son d\u00e9veloppement \u00e0 l’\u00e9tranger o\u00f9 elle compte pr\u00e8s de 2000 points de vente. Une franchise de beaut\u00e9 \u00e0 la conqu\u00eate de l’international Yves Rocher a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[142],"class_list":["post-293742","post","type-post","status-publish","format-standard","hentry","category-actualites-des-reseaux","tag-vie-du-reseau-de-la-franchise","entry"],"acf":[],"yoast_head":"\nLa franchise de beaut\u00e9 se d\u00e9veloppe avec succ\u00e8s \u00e0 l'\u00e9tranger<\/title>\n<meta name=\"description\" content=\"La franchise Yves Rocher est une enseigne sp\u00e9cialis\u00e9e en cosm\u00e9tique v\u00e9g\u00e9tale et respectueuse de l'environnement. 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