{"id":293755,"date":"2012-02-29T01:00:00","date_gmt":"2012-02-29T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-de-papeterie-a-realise-une-tres-bonne-annee-2011"},"modified":"2012-02-29T01:00:00","modified_gmt":"2012-02-29T00:00:00","slug":"la-franchise-de-papeterie-a-realise-une-tres-bonne-annee-2011","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-de-papeterie-a-realise-une-tres-bonne-annee-2011","title":{"rendered":"La franchise de papeterie a r\u00e9alis\u00e9 une tr\u00e8s bonne ann\u00e9e 2011"},"content":{"rendered":"
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La franchise Bureau Vall\u00e9e est devenu en quelques ann\u00e9es le leader en distribution de fournitures de bureau et papeterie discount.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La franchise de papeterie a effectu\u00e9 d’excellents r\u00e9sultats en 2011<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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N\u00e9 en 1990, le r\u00e9seau Bureau Vall\u00e9e se lance en franchise en 2000. A la fin 2010, l’enseigne compte 150 points de vente. Aujourd’hui, ce sont plus de 185 boutiques qui sont r\u00e9partis en France, dans les DOM et \u00e0 l’\u00e9tranger<\/strong>. De nouveaux points de vente se sont install\u00e9s \u00e0 l’international, notamment en Belgique (pr\u00e8s de Li\u00e8ge), en Espagne (3\u00e8me <\/sup>ouverture en Catalogne) et au Luxembourg. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le chiffre d’affaires de la franchise de papeterie a \u00e9galement connu une importante progression : il est pass\u00e9 de 98 M\u20ac en 2007 pour atteindre les 200 M\u20ac \u00e0 fin d\u00e9cembre 2011<\/strong>. La fr\u00e9quentation des points de vente est aussi en hausse, avec 28% de client\u00e8le suppl\u00e9mentaire depuis 2010. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La franchise Bureau Vall\u00e9e a proc\u00e9d\u00e9 \u00e0 de nouvelles embauches au sein de son r\u00e9seau <\/strong>(notamment via les 31 boutiques ouvertes en 2011 impliquant la pr\u00e9sence de 3 \u00e0 5 salari\u00e9s par point de vente), mais \u00e9galement au si\u00e8ge m\u00eame de l’enseigne. De nouveaux services ont \u00e9t\u00e9 mis en place : p\u00f4le innovation, digital… et les \u00e9quipes ont \u00e9t\u00e9 renforc\u00e9es (achats, communication, comptabilit\u00e9…). <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La franchise Bureau Vall\u00e9e s’offre une plus grande visibilit\u00e9<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La rentr\u00e9e des classes 2011 a permis \u00e0 l’enseigne de se d\u00e9marquer via une campagne m\u00e9dia importante : JT TF1 et France T\u00e9l\u00e9visions, presse, web… <\/strong>La franchise a gagn\u00e9 pr\u00e8s de 10% de parts de march\u00e9 gr\u00e2ce \u00e0 cette visibilit\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’ann\u00e9e 2011 a \u00e9galement \u00e9t\u00e9 marqu\u00e9e par l’arriv\u00e9e de nouveaux fournisseurs : Paperflow, HDW, Traxdata et Durable. L’enseigne propose ainsi\u00a0une gamme de produits plus large et plus attractive. Bureau Vall\u00e9e a mis en avant ses services de proximit\u00e9 : photocopie, massicot, plastification, cartes de visite, rechargement de cartouches d’encre, etc.. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Depuis plus de 20 ans, la franchise de papeterie s’engage dans un esprit de d\u00e9veloppement durable<\/strong>. L’enseigne a d\u00e9f\u00e9renc\u00e9 tous les produits de cat\u00e9gorie \u00e9nerg\u00e9tique E (les moins \u00e9cologiques). C’est un organisme ind\u00e9pendant, filiale de l’Afnor, qui classe les produits de Bureau Vall\u00e9e de A \u00e0 E, A \u00e9tant les plus propres. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’engagement \u00e9cologique de Bureau Vall\u00e9e \u00e0 pris de l’importance lors de la Transat Jacques Vabre 2011<\/strong>, l’\u00e9v\u00e9nement voile de l’ann\u00e9e. Les fr\u00e8res Nelson se sont class\u00e9s 7\u00e8me <\/sup>sur le bateau Bureau Vall\u00e9e. Les valeurs partag\u00e9es entre la franchise et l’\u00e9quipe sont fortes : esprit d’aventure, d’\u00e9quipe, de comp\u00e9tition, respect de l’environnement… <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La franchise de papeterie a \u00e9t\u00e9 tr\u00e8s m\u00e9diatis\u00e9e <\/strong>: campagne TV, pr\u00e9sence sur les salons professionnels et un nouveau site internet reprenant 17 000 r\u00e9f\u00e9rences. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Cliquez ici pour d\u00e9couvrir les objectifs 2012 de la franchise Bureau Vall\u00e9e.<\/a><\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Demandez une documentation \u00e0 la franchise Bureau Vall\u00e9e.<\/strong><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La franchise Bureau Vall\u00e9e est devenu en quelques ann\u00e9es le leader en distribution de fournitures de bureau et papeterie discount. La franchise de papeterie a effectu\u00e9 d’excellents r\u00e9sultats en 2011 N\u00e9 en 1990, le r\u00e9seau Bureau Vall\u00e9e se lance en franchise en 2000. A la fin 2010, l’enseigne compte 150 points de vente. Aujourd’hui, ce […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[140],"class_list":["post-293755","post","type-post","status-publish","format-standard","hentry","category-actualites-des-reseaux","tag-politique-concept-produit","entry"],"acf":[],"yoast_head":"\nLa franchise de papeterie a r\u00e9alis\u00e9 une tr\u00e8s bonne ann\u00e9e 2011<\/title>\n<meta name=\"description\" content=\"La franchise Bureau Vall\u00e9e est devenu en quelques ann\u00e9es le leader en distribution de fournitures de bureau et papeterie discount. 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