{"id":293764,"date":"2012-02-25T01:00:00","date_gmt":"2012-02-25T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/morocco-mall-un-nouveau-centre-commercial-au-coeur-de-casablanca"},"modified":"2012-02-25T01:00:00","modified_gmt":"2012-02-25T00:00:00","slug":"morocco-mall-un-nouveau-centre-commercial-au-coeur-de-casablanca","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/morocco-mall-un-nouveau-centre-commercial-au-coeur-de-casablanca","title":{"rendered":"Morocco Mall : un nouveau centre commercial au coeur de Casablanca"},"content":{"rendered":"
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En d\u00e9cembre 2011 le groupe marocain Aksal en partenariat avec le groupe saoudien Al Jedaie inaugurait le nouveau centre commercial Morocco Mall <\/strong>dans la capitale \u00e9conomique du royaume, \u00e0 Casablanca.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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D’une surface gigantesque de 250 000 m2, accueillant 350 points de vente sur trois niveaux<\/strong>, le nouveau centre commercial Morocco Mall ne cache pas son ambition de devenir l’une des tout premi\u00e8re destinations shopping du bassin m\u00e9diterran\u00e9en<\/strong>. Cr\u00e9\u00e9e pour attirer plus de 14 millions de visiteurs par an, il a pris le pari de faire cohabiter enseignes populaires et magasins de luxe. Concr\u00e8tement, le centre r\u00e9unit 70 % de marques populaires, 20 % de marques haut de gamme et 10 % de marques luxe. Il r\u00e9ussit ainsi \u00e0 faire cohabiter en m\u00eame lieu le tr\u00e8s populaire supermarch\u00e9 alimentaire Marjane avec par exemple un magasin Ralph Lauren ou Dior de 255 m2. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un taux d’occupation de 98 %<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le lieu, situ\u00e9 sur la corniche de Casablanca, a rapidement attir\u00e9 de nombreuses franchises marocaines et \u00e9trang\u00e8res. Alors que la commercialisation avait commenc\u00e9 en 2008, 80 % des emplacements \u00e9taient d\u00e9j\u00e0 r\u00e9serv\u00e9s en juin 2010. A l’heure de son ouverture ce projet qui aura demand\u00e9 200 millions d’euros d’investissement affichait un taux d’occupation de 98 %. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le groupe exploite une vingtaine de franchises<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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On notera d’ailleurs la particularit\u00e9 que le groupe Aksal, promoteur de cet \u00e9norme projet, est aussi l’exploitant d’une vingtaine de franchises dont les principales enseignes d’Inditex, ou les marques Fendi, Gucci ou Dior. Il est aussi le franchis\u00e9 d’un magasin Galaries Lafayette de 10 000 m2 qui accueille pr\u00e8s de 200 marques et 6 univers (femme, homme, enfant, accessoire, chaussure, beaut\u00e9). <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Avec l’ouverture de ce gigantesque complexe, la Maroc devrait poursuivre ses projets de centres commerciaux \u00e0 Casablanca mais aussi dans d’autres grandes ville du royaume comme Rabbat ou Tanger. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Audrey, r\u00e9dactrice AC Franchise <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

En d\u00e9cembre 2011 le groupe marocain Aksal en partenariat avec le groupe saoudien Al Jedaie inaugurait le nouveau centre commercial Morocco Mall dans la capitale \u00e9conomique du royaume, \u00e0 Casablanca. D’une surface gigantesque de 250 000 m2, accueillant 350 points de vente sur trois niveaux, le nouveau centre commercial Morocco Mall ne cache pas son 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