{"id":293770,"date":"2012-02-24T01:00:00","date_gmt":"2012-02-24T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-boum-des-retail-parks-en-france"},"modified":"2012-02-24T01:00:00","modified_gmt":"2012-02-24T00:00:00","slug":"le-boum-des-retail-parks-en-france","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-boum-des-retail-parks-en-france","title":{"rendered":"Le boum des retail parks en France !"},"content":{"rendered":"
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<\/a> <\/div>\n
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Alors que la fr\u00e9quentation des centres commerciaux a tendance \u00e0 diminuer ces derni\u00e8res ann\u00e9es, les parcs d’activit\u00e9 commerciaux (PAC), ou retail parks semblent gagner du terrain et s\u00e9duire de plus en plus les franchises.<\/p>\n

En 2011, la fr\u00e9quentation des centres commerciaux a baiss\u00e9 d’un peu plus de 1 % et leur chiffre d’affaires de 0,5 %.<\/b> En 2012, \u00e0 part les 52 000 m2 du centre commercial Confluence \u00e0 Lyon, peu de grosses op\u00e9rations devraient voir le jour. Parall\u00e8lement, avec 320 481 m2 de retail parks ouverts en France – sur un concept apparus \u00e0 la fin des ann\u00e9es 90 pr\u00f4nant une alternative architectur\u00e9e et paysag\u00e9e -, 400 M\u20ac d’investissement et une part de march\u00e9 croissante, les PAC ont peut-\u00eatre de beaux jours devant eux.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Les raisons du succ\u00e8s<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour les professionnels du secteur, ce succ\u00e8s aurait plusieurs explications : des loyers toujours mod\u00e9r\u00e9s bien s\u00fbr (en moyenne quatre fois moins chers que ceux des centres commerciaux) mais aussi un design plus\u00a0moderne, la garantie d’un trafic li\u00e9e \u00e0 la pr\u00e9sence d’une locomotive \u00e0 proximit\u00e9 (de type hypermarch\u00e9 et enseigne de renom) et une approche plus qualitatative qui attire de nombreuses franchises – et non plus seulement des enseignes discount comme c’\u00e9tait le cas au d\u00e9but. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Parmi les projets qui devraient sortir de terre en 2012, on peut citer les 91 000 m2 du retail park Atoll pr\u00e8s d’Angers, les 43 000 m2 des Quatre Ch\u00eanes \u00e0 Pontault-Combault ou les 30 000 m2 des Rives de Sarthe au Mans. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Lisez aussi cet article : <\/i>Les beaux jours des parcs d’activit\u00e9s commerciales<\/i><\/a><\/p>\n

Audrey, r\u00e9dactrice AC Franchise <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Alors que la fr\u00e9quentation des centres commerciaux a tendance \u00e0 diminuer ces derni\u00e8res ann\u00e9es, les parcs d’activit\u00e9 commerciaux (PAC), ou retail parks semblent gagner du terrain et s\u00e9duire de plus en plus les franchises. En 2011, la fr\u00e9quentation des centres commerciaux a baiss\u00e9 d’un peu plus de 1 % et leur chiffre d’affaires de 0,5 […]<\/p>\n","protected":false},"author":1,"featured_media":293771,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[134],"class_list":["post-293770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-emplacements-locaux","entry","has-media"],"acf":[],"yoast_head":"\nLe 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