{"id":293784,"date":"2012-02-17T01:00:00","date_gmt":"2012-02-17T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/quelle-est-la-difference-entre-commerce-associe-et-franchise"},"modified":"2012-02-17T01:00:00","modified_gmt":"2012-02-17T00:00:00","slug":"quelle-est-la-difference-entre-commerce-associe-et-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/quelle-est-la-difference-entre-commerce-associe-et-franchise","title":{"rendered":"Quelle est la diff\u00e9rence entre commerce associ\u00e9 et franchise ?"},"content":{"rendered":"
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Vous \u00eates nombreux \u00e0 nous demander quelle est la diff\u00e9rence entre commerce associ\u00e9 et franchise<\/b>. <\/b>Essayons ci-dessous de faire simple. Il y aurait beaucoup plus \u00e0 dire mais ne nous noyons pas dans les d\u00e9tails.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Sp\u00e9cificit\u00e9s de la franchise<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La Franchise est un syst\u00e8me de d\u00e9veloppement par lequel le franchiseur nourrit sa croissance et d\u00e9veloppe un r\u00e9seau en dupliquant sa r\u00e9ussite, son concept et son savoir-faire. Il accro\u00eet la rentabilisation de ses atouts par un contrat de collaboration efficace avec des ind\u00e9pendants, les franchis\u00e9s, lesquels franchis\u00e9s peuvent ainsi copier et reproduire une r\u00e9ussite et b\u00e9n\u00e9ficier de la structure, de l’exp\u00e9rience et du soutien du franchiseur pour y parvenir sans oublier qu’eux-m\u00eames sont des chefs d’entreprise ind\u00e9pendants et responsables de leur propre r\u00e9ussite. Bref, ce n’est ni un livret A de la caisse d’\u00e9pargne ni une assurance tout risque. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dans la franchise, le franchiseur est propri\u00e9taire de la marque, du concept, de la centrale et les franchis\u00e9s sont des ind\u00e9pendants propri\u00e9taires de leur propre affaire. C’est un contrat de franchise qui les lie et qui permet le transfert du savoir-faire du franchiseur exp\u00e9riment\u00e9 vers les franchis\u00e9s cr\u00e9ateurs d’entreprise. Les franchis\u00e9s doivent respecter les contraintes et les r\u00e8gles de bon fonctionnement du r\u00e9seau mais ne sont pas responsables des dettes du franchiseur.<\/p>\n

Lisez aussi : <\/i>Le savoir-faire comme cl\u00e9 de voute du contrat de franchise<\/i><\/a> <\/i><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Diff\u00e9rences du commerce associ\u00e9<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dans le Commerce Associ\u00e9, des commer\u00e7ants et entrepreneurs ind\u00e9pendants s’associent au sein d’un groupement pour mettre en place des actions et des outils communs, r\u00e9sultant de la mutualisation de leurs propres moyens et de leurs propres savoir-faire. Propri\u00e9taires de leurs affaires, ils sont aussi propri\u00e9taires de leur r\u00e9seau, de leur enseigne et de leur centrale. Ils en sont les acteurs et les d\u00e9cideurs. Ces groupements sont souvent organis\u00e9s sous forme coop\u00e9rative. Dans le commerce associ\u00e9, le savoir-faire du r\u00e9seau est constitu\u00e9 de la mise en commun de savoir-faire individuels. Le management est en principe plus d\u00e9mocratique (un homme une voix, en principe) mais aussi parfois plus difficile \u00e0 faire \u00e9voluer. A noter que les coop\u00e9rateurs sont responsables des dettes de la centrale. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Mais dans la pratique, les franchises qui marchent ont mis en place des structures de concertation avec les franchis\u00e9s <\/strong>parce que toutes les id\u00e9es et les points de vue sont \u00e0 respecter et qu’il est\u00a0important\u00a0d’avoir les meilleurs franchis\u00e9s, or ces derniers veulent aussi et logiquement \u00eatre entendus. On trouve m\u00eame quelques franchises o\u00f9 la partie centrale d’achat est en coop\u00e9rative ou groupement. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dans la pratique toujours, on voit de plus en plus de coop\u00e9ratives qui cr\u00e9ent aussi des franchises ou franchisent les nouveaux arrivants.<\/p>\n

Encore plus d’informations en lisant cet article : <\/i>Franchise, coop\u00e9rative, partenariat : faites la diff\u00e9rence !<\/i><\/a> <\/i><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Notre conseil : Il y a du tr\u00e8s bon des deux c\u00f4t\u00e9s. <\/strong>C’est souvent l’histoire et les march\u00e9s qui font la diff\u00e9rence, c’est tr\u00e8s rarement une question de principe. Ne soyez donc pas dogmatique et occupez-vous surtout de l’efficacit\u00e9 de l’enseigne<\/strong>. Ce qui compte, c’est la capacit\u00e9 du commerce organis\u00e9, en franchise ou en commerce associ\u00e9 de vous permettre d’\u00eatre un entrepreneur ind\u00e9pendant en r\u00e9seau, face aux groupes succursalistes. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Jean Samper
Fondateur d’AC Franchise <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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PS :\u00a0ac-franchise.be<\/a> r\u00e9f\u00e9rence d’ailleurs les enseignes du commerce associ\u00e9 tout autant que les franchises. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Vous \u00eates nombreux \u00e0 nous demander quelle est la diff\u00e9rence entre commerce associ\u00e9 et franchise. Essayons ci-dessous de faire simple. Il y aurait beaucoup plus \u00e0 dire mais ne nous noyons pas dans les d\u00e9tails. Sp\u00e9cificit\u00e9s de la franchise La Franchise est un syst\u00e8me de d\u00e9veloppement par lequel le franchiseur nourrit sa croissance et d\u00e9veloppe un r\u00e9seau en dupliquant sa […]<\/p>\n","protected":false},"author":52,"featured_media":293785,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-293784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nQuelle est la diff\u00e9rence entre commerce associ\u00e9 et franchise ?<\/title>\n<meta name=\"description\" content=\"Vous \u00eates nombreux \u00e0 nous demander quelle est la diff\u00e9rence entre commerce associ\u00e9 et franchise. 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