{"id":293799,"date":"2012-02-07T01:00:00","date_gmt":"2012-02-07T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-de-pizza-lance-sa-premiere-campagne-de-pub-tv-8793"},"modified":"2012-02-07T01:00:00","modified_gmt":"2012-02-07T00:00:00","slug":"la-franchise-de-pizza-lance-sa-premiere-campagne-de-pub-tv-8793","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-de-pizza-lance-sa-premiere-campagne-de-pub-tv-8793","title":{"rendered":"La franchise de pizza lance sa premi\u00e8re campagne de pub TV"},"content":{"rendered":"
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La <\/b>franchise la Bo\u00eete \u00e0 Pizza<\/b><\/a>, leader en France de la vente \u00e0 emporter et de la livraison \u00e0 domicile de pizzas<\/b>, est arriv\u00e9e hier sur les \u00e9crans t\u00e9l\u00e9vis\u00e9s, avec une campagne publicitaire in\u00e9dite. Du 1er au 15 f\u00e9vrier lors d’une premi\u00e8re vague t\u00e9l\u00e9vis\u00e9e, la franchise de pizza mettra \u00e0 l’honneur sa pizza Magret-c\u00e8pes, reconnue Saveur de l’Ann\u00e9e 2012.<\/p>\n

Apr\u00e8s le lancement au petit \u00e9cran du parrainage des \u00e9missions \u00ab Incroyable Talent \u00bb et \u00ab Un d\u00eener presque parfait \u00bb sur M6, la franchise de restauration rapide fait son come-back en publicit\u00e9. La nouvelle campagne se divise en deux spots de 12 secondes chacun. La franchise de pizza, acteur incontournable de la pizza fran\u00e7aise, mise avant tout sur son originalit\u00e9 gustative, faisant l’adh\u00e9sion de tous, y compris celle des grands chefs cuisiniers.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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LA FRANCHISE DE PIZZA RENFORCE SA NOTORIETE<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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\u00ab Cette op\u00e9ration d’envergure permet \u00e0 La Bo\u00eete \u00e0 Pizza de s’adresser au grand public en brisant les id\u00e9es re\u00e7ues. Nous nous effor\u00e7ons de travailler continuellement le go\u00fbt et de faire de nos pizzas de v\u00e9ritables produits gourmets. C’est le message que nous souhaitons faire passer, avec l’exemple de notre pizza aux c\u00e8pes et au magret, r\u00e9cemment couronn\u00e9e Saveur de l’Ann\u00e9e 2012 <\/em>\u00bb, explique Frantz Lallement, Pr\u00e9sident et Fondateur de La Bo\u00eete \u00e0 Pizza.<\/p>\n

En s’appuyant sur une signature\u00a0aux valeurs fortes\u00a0\u00ab Go\u00fbtez la diff\u00e9rence \u00bb, la franchise La Bo\u00eete \u00e0 Pizza devrait accentuer sa notori\u00e9t\u00e9 sur le plan national et se rapprocher davantage de ses clients. Pour 2012, la strat\u00e9gie de communication du r\u00e9seau de franchises\u00a0est ax\u00e9 sur 2\u00a0plans : la communication t\u00e9l\u00e9visuelle d’une part, et la communication digitale d’autre part,\u00a0particuli\u00e8rement sur les r\u00e9seaux sociaux. Ces plans de communication viennent\u00a0en renfort\u00a0des 8 millions de flyers distribu\u00e9s par les\u00a0franchis\u00e9s pour chacune des prochaines campagnes. <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Pour en savoir plus sur le d\u00e9veloppement du r\u00e9seau ou pour contacter le franchiseur, demandez une documentation au franchiseur La Bo\u00eete \u00e0 Pizza<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La franchise la Bo\u00eete \u00e0 Pizza, leader en France de la vente \u00e0 emporter et de la livraison \u00e0 domicile de pizzas, est arriv\u00e9e hier sur les \u00e9crans t\u00e9l\u00e9vis\u00e9s, avec une campagne publicitaire in\u00e9dite. Du 1er au 15 f\u00e9vrier lors d’une premi\u00e8re vague t\u00e9l\u00e9vis\u00e9e, la franchise de pizza mettra \u00e0 l’honneur sa pizza Magret-c\u00e8pes, reconnue Saveur de l’Ann\u00e9e […]<\/p>\n","protected":false},"author":50,"featured_media":293528,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[142],"class_list":["post-293799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","tag-vie-du-reseau-de-la-franchise","entry","has-media"],"acf":[],"yoast_head":"\nLa 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