{"id":293804,"date":"2012-01-24T01:00:00","date_gmt":"2012-01-24T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/une-franchise-de-cuisine-aux-atouts-et-potentiels-interessants-7726"},"modified":"2012-01-24T01:00:00","modified_gmt":"2012-01-24T00:00:00","slug":"une-franchise-de-cuisine-aux-atouts-et-potentiels-interessants-7726","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/une-franchise-de-cuisine-aux-atouts-et-potentiels-interessants-7726","title":{"rendered":"Une franchise de cuisine aux atouts et potentiels int\u00e9ressants"},"content":{"rendered":"
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Interview d’Alain Bryssinck, Directeur G\u00e9n\u00e9ral Adjoint de la franchise de cuisine Ixina<\/strong>.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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AC Franchise : Pouvez-vous faire le point sur votre enseigne ?<\/h3>\n
Alain Bryssinck<\/b> : \u00ab\u00a0La franchise Ixina<\/a> est une enseigne d’origine belge, sp\u00e9cialis\u00e9e dans le secteur des cuisines \u00e9quip\u00e9es depuis une trentaine d’ann\u00e9es et qui occupe aujourd’hui la position de leader sur le march\u00e9 belge. La franchise de cuisine Ixina s’est d\u00e9velopp\u00e9e sur la France depuis la fin des ann\u00e9es 1990 et nous comptons aujourd’hui 75 points de vente sur la France, 40 en Belgique (chiffres de mars 2011), au total, cela repr\u00e9sente 120 points de vente (y compris l’export).
Ixina se positionne\u00a0avec une offre principale milieu de march\u00e9,<\/b> et une offre compl\u00e9mentaire plus design.
Ixina est un r\u00e9seau jeune sur la France, ce qui veut dire qu’il existe encore aujourd’hui beaucoup de zones \u00e0 fort potentiel disponibles. M\u00eame si le r\u00e9seau est jeune en France, il\u00a0a d\u00e9j\u00e0 fait ses preuves\u00a0de par son savoir-faire \u00e9prouv\u00e9 de plus de 30 ann\u00e9es.\u00a0\u00bb<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ACF : Quel franchis\u00e9 cherchez-vous ?<\/h3>\n
AB<\/b> : \u00ab\u00a0Les franchis\u00e9s que nous recherchons\u00a0ont plut\u00f4t un profil commercial<\/b>, bien souvent des personnes qui ne viennent pas du monde de la cuisine \u00e9quip\u00e9e mais de secteurs vari\u00e9s comme l’assurance, la banque, la grande distribution, etc. Il s’agit souvent de cadres moyens ou sup\u00e9rieurs qui souhaitent r\u00e9orienter leur carri\u00e8re, ou d’anciens poseurs de cuisines \u00e9quip\u00e9es qui veulent \u00e9voluer dans un univers qu’ils connaissent d\u00e9j\u00e0 bien.\u00a0\u00bb<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ACF : Quels sont les atouts majeurs de l’enseigne ?<\/h3>\n
AB<\/b> : \u00ab\u00a0En termes de supports, nous avons la partie formation qui est tr\u00e8s importante chez nous, et qui permet \u00e0 un franchis\u00e9 qui ne vient pas du secteur de la cuisine, de d\u00e9couvrir et ma\u00eetriser toute la partie technique et commerciale. Une des particularit\u00e9s est qu’Ixina s’est positionn\u00e9e comme pionnier de la vente prix nets.<\/b> Nous avons une approche orient\u00e9e vers le conseil aux consommateurs. Ixina a \u00e9galement un atout de taille: sa communication. Nous avons un plan de communication tr\u00e8s \u00e9labor\u00e9 avec 4 campagnes TV par an, accompagn\u00e9es de campagnes radio, et, tous les mois, un d\u00e9pliant publicitaire distribu\u00e9 entre 60 000 et 80 000 exemplaires par magasin. Notre service commercial est compos\u00e9 du Directeur commercial et de diff\u00e9rents animateurs commerciaux qui rencontrent r\u00e9guli\u00e8rement les franchis\u00e9s du r\u00e9seau. Autour de la date d’ouverture, l’animateur est tr\u00e8s pr\u00e9sent pour aider le franchis\u00e9 au lancement de son point de vente.\u00a0\u00bb<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ACF : Quelles sont possibilit\u00e9s de d\u00e9veloppement du r\u00e9seau ?<\/h3>\n
A<\/b><\/span>B <\/b>: \u00ab\u00a0C’est un secteur qui peut encore conna\u00eetre un d\u00e9veloppement significatif puisque le taux d’\u00e9quipement des m\u00e9nages en France est inf\u00e9rieur \u00e0 celui d’autres pays europ\u00e9ens (60% en France contre 85% en Allemagne par exemple). Cela garantit un potentiel int\u00e9ressant.\u00a0\u00bb<\/b><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Interview vid\u00e9o r\u00e9alis\u00e9e par AC Franchise – mars 2011<\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Interview d’Alain Bryssinck, Directeur G\u00e9n\u00e9ral Adjoint de la franchise de cuisine Ixina. AC Franchise : Pouvez-vous faire le point sur votre enseigne ? Alain Bryssinck : \u00ab\u00a0La franchise Ixina est une enseigne d’origine belge, sp\u00e9cialis\u00e9e dans le secteur des cuisines \u00e9quip\u00e9es depuis une trentaine d’ann\u00e9es et qui occupe aujourd’hui la position de leader sur le […]<\/p>\n","protected":false},"author":50,"featured_media":292625,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[586],"tags":[140],"class_list":["post-293804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-reseaux","tag-politique-concept-produit","entry","has-media"],"acf":[],"yoast_head":"\nUne franchise de cuisine aux atouts et potentiels int\u00e9ressants<\/title>\n<meta name=\"description\" content=\"Interview d'Alain Bryssinck, Directeur G\u00e9n\u00e9ral Adjoint de la franchise de cuisine Ixina. 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