{"id":293855,"date":"2011-11-28T01:00:00","date_gmt":"2011-11-28T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/linde-un-pays-a-fort-potentiel-pour-la-franchise"},"modified":"2011-11-28T01:00:00","modified_gmt":"2011-11-28T00:00:00","slug":"linde-un-pays-a-fort-potentiel-pour-la-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/linde-un-pays-a-fort-potentiel-pour-la-franchise","title":{"rendered":"L’Inde : un pays \u00e0 fort potentiel pour la franchise"},"content":{"rendered":"
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Avec une population de 1,2 milliards d’habitants et un PIB qui la place en 4\u00e8me rang mondial, l’Inde est un pays o\u00f9 la franchise est en plein essor en particulier dans les secteurs de l’alimentation, de la restauration rapide et de l’\u00e9quipement \u00e0 la personne. <\/p>\n

Dans un article paru dans points de vente, Flore Sergent, avocate dans le cabinet d’affaires Simon Associ\u00e9s, d\u00e9partement Franchise, r\u00e9seaux et distribution donne des informations sur ce Pays.<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Un pays \u00e9mergent qui se construit \u00e9conomiquement<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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M\u00eame si l’Inde ne fait pas partie des pays dits d\u00e9velopp\u00e9s, le dynamisme \u00e9conomique est visible partout dans le pays. Des entreprises s’installent dans les grandes villes o\u00f9 le pouvoir d’achat est fort <\/strong>: Bombay, Delhi, Gurgaon, Noida\/Greater Noida sont devenus des centres \u00e9conomiques importants ainsi que Chandigarh, Pachukula et Mohali sans oublier Bengalore, la capitale indienne des nouvelles technologies.
L’infrastructure routi\u00e8re se d\u00e9veloppe <\/strong>\u00e0 travers la construction d’autoroutes qui relient les grandes m\u00e9tropoles Dehli, Mumbai, Chennai et Calcutta. Tous ces facteurs de modernisation du pays entrainent un essor de la consommation dans les secteurs de biens et de services et de la grande distribution. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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\u00a0La franchise en Inde montre une progression rapide<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Elle emploie aujourd’hui 4 millions de personnes et g\u00e9n\u00e8re 4 milliards de dollars. Avec la crise, beaucoup de personnes se sont trouv\u00e9es sans travail et ont utilis\u00e9 leurs indemnit\u00e9s de licenciement pour ouvrir une franchise. Le nombre de r\u00e9seaux a \u00e9t\u00e9 multpli\u00e9 par deux pendant cette p\u00e9riode. S’ils sont en majorit\u00e9 originaires du pays, les r\u00e9seaux \u00e9trangers commencent \u00e0 implanter des franchises surtout les grands noms made in USA. Les franchises indiennes elles aussi s’internationalisent et exportent leurs franchises. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Des manifestations sur la franchise dans les grandes villes<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le salon Franchise India a lieu tous les ans \u00e0 Dehli et est le plus grand salon organis\u00e9 en Asie \u00e0 c\u00f4t\u00e9 d’autres salons plus petits qui se d\u00e9roulent dans tout le pays Ils sont la preuve de l’int\u00e9r\u00eat et du succ\u00e8s de cette forme de commerce en Inde.
C\u00f4t\u00e9 juridique, le contrat de franchise ne fait pas l’objet d’une l\u00e9gislation propre et est r\u00e9gi par le droit des contrats de la loi de 1872, sous r\u00e9serve de certaines r\u00e8gles concernant le secteur de la sant\u00e9. Certaines r\u00e8gles sont sp\u00e9cifiques \u00e0 l’Inde en dehors du contrat de franchise notamment la marque et le droit \u00e0 la concurrence. Dans ce pays, la marque ne peut faire l’objet que d’un enregistrement par la voie nationale et non internationale. Le droit de la concurrence est r\u00e9gi par l’article 3 de la loi sur la concurrence. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En Inde, 50% de la population a moins de 26 ans, le niveau de vie a augment\u00e9 et a vu l’\u00e9mergence d’une classe moyenne avec des revenus permettant l’acquisition de biens de consommation. Elle repr\u00e9sente un potentiel de d\u00e9veloppement important pour les r\u00e9seaux de franchise qui cherchent \u00e0 exporter leur concept.<\/p>\n

D\u00e9couvrez d’autres articles sur l’Inde dans notre rubrique \u00ab\u00a0<\/i>actualit\u00e9s internationales sur la franchise<\/a>\u00ab\u00a0<\/i> comme : <\/i>La franchise conna\u00eet un d\u00e9veloppement rapide en Inde<\/i><\/a><\/p>\n


<\/i> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Avec une population de 1,2 milliards d’habitants et un PIB qui la place en 4\u00e8me rang mondial, l’Inde est un pays o\u00f9 la franchise est en plein essor en particulier dans les secteurs de l’alimentation, de la restauration rapide et de l’\u00e9quipement \u00e0 la personne. Dans un article paru dans points de vente, Flore Sergent, 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