{"id":293878,"date":"2011-11-16T01:00:00","date_gmt":"2011-11-16T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-en-agent-immobilier-change-didentite-visuelle"},"modified":"2011-11-16T01:00:00","modified_gmt":"2011-11-16T00:00:00","slug":"la-franchise-en-agent-immobilier-change-didentite-visuelle","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-en-agent-immobilier-change-didentite-visuelle","title":{"rendered":"La franchise en agent immobilier change d’identit\u00e9 visuelle !"},"content":{"rendered":"
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A l’occasion de ses dix ans, la franchise Solvimo (plus de 170 agences immobili\u00e8res en France) modernise sa charte graphique<\/strong>. Pour autant,\u00a0elle ne modifie pas compl\u00e8tement son image, bien identifi\u00e9e par les diff\u00e9rents publics.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La franchise en agent immobilier se modernise<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Fid\u00e8le \u00e0 son habitude, la franchise Solvimo prend le contrepied d’une conjoncture difficile pour le march\u00e9 de l’immobilier et n’h\u00e9site pas \u00e0 faire \u00e9voluer ses outils de communication<\/strong>. La mise en place d’une nouvelle identit\u00e9 visuelle refl\u00e8te sa volont\u00e9 de moderniser son image pour gagner en visibilit\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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\u00ab\u00a0Nous avons opt\u00e9 pour un logo plus actuel qui refl\u00e8te bien le dynamisme et le professionnalisme du r\u00e9seau de franchise<\/strong>\u00ab\u00a0<\/em>, explique Olivier Alonso, fondateur du r\u00e9seau. \u00ab\u00a0La probl\u00e9matique consistait \u00e0 faire \u00e9voluer graphiquement notre image de marque, sans d\u00e9naturer l’identit\u00e9 de base qui accompagne Solvimo depuis son lancement. Nous estimions que le logo pr\u00e9c\u00e9dent manquait de corps et de pr\u00e9sence et nous souhaitions que le nouveau soit plus impactant aux yeux du public<\/strong>\u00a0\u00bb .<\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En concertation avec les franchis\u00e9s, la franchise en agent immobilier s’est orient\u00e9e vers une identit\u00e9 graphique plus sobre, plus design<\/strong>, qui a \u00e9t\u00e9 r\u00e9alis\u00e9e en interne. En conservant l’arche (qui symbolise le toit d’un habitat) Solvimo maintient une identit\u00e9 forte, symbolisant le m\u00e9tier d’agent immobilier<\/strong>. Le changement de typographie, d\u00e9sormais plus droite, et l’apport de couleurs (notamment du gris fonc\u00e9) modernisent l’ensemble et offrent une meilleure visibilit\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un projet f\u00e9d\u00e9rateur pour les franchis\u00e9s Solvimo<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La mise en place de ce projet a permis de f\u00e9d\u00e9rer l’ensemble des franchis\u00e9s autour d’un objectif commun<\/strong>. \u00ab\u00a0Cette nouvelle identit\u00e9 appartient d\u00e9sormais \u00e0 l’ensemble du r\u00e9seau et \u00e0 tous les professionnels Solvimo, particuli\u00e8rement impliqu\u00e9s, qui ont particip\u00e9 \u00e0 son \u00e9laboration\u00a0\u00bb, <\/em>souligne Olivier Alonso. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les franchis\u00e9s Solvimo\u00a0vont rapidement disposer de nouvelles vitrophanies, de mailings, d’encarts presse ou de panneaux 4×3<\/strong>, afin que leur communication locale soit en ad\u00e9quation avec ce changement d’identit\u00e9 visuelle. Dans quelques mois, toutes les agences Solvimo auront modifi\u00e9 leurs enseignes ext\u00e9rieures pour se mettre en conformit\u00e9 avec la nouvelle charte graphique. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour toute information, effectuez une demande de documentation aupr\u00e8s de la franchise Solvimo<\/a>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

A l’occasion de ses dix ans, la franchise Solvimo (plus de 170 agences immobili\u00e8res en France) modernise sa charte graphique. Pour autant,\u00a0elle ne modifie pas compl\u00e8tement son image, bien identifi\u00e9e par les diff\u00e9rents publics. La franchise en agent immobilier se modernise Fid\u00e8le \u00e0 son habitude, la franchise Solvimo prend le contrepied d’une conjoncture difficile pour […]<\/p>\n","protected":false},"author":41,"featured_media":293879,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[142],"class_list":["post-293878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","tag-vie-du-reseau-de-la-franchise","entry","has-media"],"acf":[],"yoast_head":"\nLa franchise en agent immobilier change d'identit\u00e9 visuelle !<\/title>\n<meta name=\"description\" content=\"A l'occasion de ses dix ans, la franchise Solvimo (plus de 170 agences immobili\u00e8res en France) modernise sa charte graphique. 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