{"id":293908,"date":"2011-10-10T02:00:00","date_gmt":"2011-10-10T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/faq-13-le-franchise-peut-il-effectuer-librement-une-operation-de-marketing-direct-3201"},"modified":"2011-10-10T02:00:00","modified_gmt":"2011-10-10T01:00:00","slug":"faq-13-le-franchise-peut-il-effectuer-librement-une-operation-de-marketing-direct-3201","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/faq-13-le-franchise-peut-il-effectuer-librement-une-operation-de-marketing-direct-3201","title":{"rendered":"FAQ 13: Le franchis\u00e9 peut-il effectuer librement une op\u00e9ration de marketing direct?"},"content":{"rendered":"<div id=\"888298\" class=\"widget html_bloc row-fluid\" data-name=\"html_bloc\">\n<div class=\"span12\">\n<div class=\"center\">       <iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/MCoVwKBdeqM?rel=0\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe>     <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"888280\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"888280\" data-url=\"\/crezeo_widgets\/888280\/update_parameter\"          data-name=\"text\">       <span>Bien que juridiquement le <b>franchis\u00e9 reste ind\u00e9pendant, adh\u00e9rer \u00e0 un r\u00e9seau de franchise<\/b> implique des obligations de la part de ce dernier. Il devra accepter de suivre les r\u00e8gles fix\u00e9es par le franchiseur, appliquer son concept, son savoir-faire et sa politique de prix, et dans certains cas, ne commercialiser que les produits fournis par le r\u00e9seau.\u00a0<\/span>     <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"888283\" class=\"widget left_picture_title_text\" data-name=\"left_picture_title_text\">\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"888283\">                            <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/06\/16\/20170616161732-258cceac150234908061d279321b78a7.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/06\/16\/20170616161732-258cceac150234908061d279321b78a7.jpg\" title=\" \"\/>     <\/a>                             <\/div>\n<div class=\"widget-content\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"888283\" data-url=\"\/crezeo_widgets\/888283\/update_parameter\"             data-name=\"title\">La participation \u00e0 la r\u00e9ussite collective\u00a0<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"888283\" data-url=\"\/crezeo_widgets\/888283\/update_parameter\"            data-name=\"text\">\n<p>La question est de savoir si le franchis\u00e9 peut effectuer librement une\u00a0<strong>op\u00e9ration de marketing direct\u00a0<\/strong>?\u00a0Jean Samper, consultant en franchise et dirigeant d&rsquo;AC Franchise, r\u00e9pond \u00e0 cette question et nous explique\u00a0les limites qui doivent \u00eatre respect\u00e9es afin d&rsquo;assurer l&rsquo;homog\u00e9n\u00e9it\u00e9 du r\u00e9seau.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"888286\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"888286\" data-url=\"\/crezeo_widgets\/888286\/update_parameter\"          data-name=\"text\">\n<p>La r\u00e9ponse est oui vu que le franchis\u00e9 est ind\u00e9pendant, \u00e0 condition que son contrat de franchise ne le lui interdise pas. Le franchiseur va devoir s&rsquo;assurer aupr\u00e8s de son franchiseur, du service marketing du r\u00e9seau, que cette op\u00e9ration est en coh\u00e9rence avec les objectifs de la franchise, qu&rsquo;elle respecte bien les valeurs de l&rsquo;enseigne&#8230;<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"888289\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"888289\" data-url=\"\/crezeo_widgets\/888289\/update_parameter\"          data-name=\"text\">\n<p>D\u00e9couvrez dans cette vid\u00e9o les <strong>op\u00e9rations de marketing <\/strong>qui peuvent \u00eatre mises en place par le franchis\u00e9.\u00a0De m\u00eame, vous comprendrez les <strong>risques<\/strong> qui peuvent exister quand un<strong> franchis\u00e9 <\/strong>sort de la politique \u00e9tablie par la\u00a0<strong>franchise<\/strong>.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"888292\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"888292\" data-url=\"\/crezeo_widgets\/888292\/update_parameter\"          data-name=\"text\">\n<p>Vid\u00e9o r\u00e9alis\u00e9e en ao\u00fbt 2011<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bien que juridiquement le franchis\u00e9 reste ind\u00e9pendant, adh\u00e9rer \u00e0 un r\u00e9seau de franchise implique des obligations de la part de ce dernier. Il devra accepter de suivre les r\u00e8gles fix\u00e9es par le franchiseur, appliquer son concept, son &#8230;<\/p>\n","protected":false},"author":1,"featured_media":284480,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[6],"tags":[155],"class_list":["post-293908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tv-des-candidats","tag-foire-aux-questions","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FAQ 13: Le franchis\u00e9 peut-il effectuer librement une op\u00e9ration de marketing direct?<\/title>\n<meta name=\"description\" content=\"Bien que juridiquement le franchis\u00e9 reste ind\u00e9pendant, adh\u00e9rer \u00e0 un r\u00e9seau de franchise implique des obligations de la part de ce dernier. 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