{"id":293910,"date":"2011-10-08T02:00:00","date_gmt":"2011-10-08T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-marche-de-la-franchise-en-espagne-3"},"modified":"2011-10-08T02:00:00","modified_gmt":"2011-10-08T01:00:00","slug":"le-marche-de-la-franchise-en-espagne-3","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-marche-de-la-franchise-en-espagne-3","title":{"rendered":"Le march\u00e9 de la franchise en Espagne"},"content":{"rendered":"
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Santiago Barbadillo, consultant en franchise espagnol a dress\u00e9 le panorama de la franchise en Espagne lors du salon Cr\u00e9er qui s’\u00e9tait associ\u00e9 \u00e0 AC Franchise pour organiser le Lille International Franchise Forum<\/a> (LIFF).   A cette occasion, des sp\u00e9cialistes en franchise de divers pays d’Europe et du monde sont intervenus sur le th\u00e8me : exporter une franchise. En voici un tr\u00e8s court r\u00e9sum\u00e9.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’Espagne compte 982 r\u00e9seaux de franchise, et 48 698 unit\u00e9s franchis\u00e9es. Les r\u00e9gions les plus d\u00e9velopp\u00e9es sont Madrid avec 341 franchises, Barcelone 238, l’Andalousie 113, Valence 71, la Galice 46, la Castille et Leon 38.
Le montant moyen d’investissement pour une franchise est de 110 000 euros, les droits d’entr\u00e9e de 10 000 euros, les frais d’am\u00e9nagement de 800\/ 1 000 euros\/m2. Les loyers se situent aux alentours de 60-90 euros le m2 dans les grandes villes et de 40-80 euros le m2 dans les villes moyennes. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’impact de la crise sur le d\u00e9veloppement de la franchise en Espagne.<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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De 2008 \u00e0 2010, on a observ\u00e9 une diminution de 30% de projets de franchises en g\u00e9n\u00e9ral. A contrario, se sont d\u00e9velopp\u00e9es des entreprises \u00e0 faible investissement, particuli\u00e8rement dans le secteur du service.
On constate aussi la presque disparition de certains r\u00e9seaux de franchise <\/strong>notamment dans l’immobilier et la finance et une r\u00e9duction des enseignes d’agences de voyages, d’\u00e9quipement de la maison (meubles, d\u00e9coration). <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Certains secteurs sont cependant en progression : les franchises beaut\u00e9, sant\u00e9, celles relatives \u00e0 internet, les secteurs des transports (livraison) et ceux \u00e0 faible co\u00fbt d’investissement comme la petite restauration rapide (exemple la franchise de yaourts glac\u00e9s LlaoLlao). <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Martine, r\u00e9dactrice AC Franchise<\/a><\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Santiago Barbadillo, consultant en franchise espagnol a dress\u00e9 le panorama de la franchise en Espagne lors du salon Cr\u00e9er qui s’\u00e9tait associ\u00e9 \u00e0 AC Franchise pour organiser le Lille International Franchise Forum (LIFF).   A cette occasion, des sp\u00e9cialistes en franchise de divers pays d’Europe et du monde sont intervenus sur le th\u00e8me : exporter une franchise. En voici un 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