{"id":293929,"date":"2011-09-17T02:00:00","date_gmt":"2011-09-17T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-de-rideaux-sur-mesures-se-recentre-sur-son-cur-de-metier"},"modified":"2011-09-17T02:00:00","modified_gmt":"2011-09-17T01:00:00","slug":"la-franchise-de-rideaux-sur-mesures-se-recentre-sur-son-cur-de-metier","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-de-rideaux-sur-mesures-se-recentre-sur-son-cur-de-metier","title":{"rendered":"La franchise de rideaux sur mesures se recentre sur son cur de m\u00e9tier"},"content":{"rendered":"
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La franchise sp\u00e9cialiste du tissu d’ameublement Heytens <\/strong>n’arrive pas \u00e0 trouver sa place\u00a0sur le march\u00e9 de la d\u00e9co d’int\u00e9rieur. Malgr\u00e9 son savoir-faire et sa strat\u00e9gie d’ouverture sur une nouvelle client\u00e8le en qu\u00eate de nouveaut\u00e9s et d’id\u00e9es pour la maison, les r\u00e9sultats n’ont pas \u00e9t\u00e9 \u00e0 la hauteur. Le directeur g\u00e9n\u00e9ral qui avait orient\u00e9 l’enseigne vers une plus grande ouverture de l’offre a quitt\u00e9 l’entreprise sans avoir pu r\u00e9aliser les objectifs. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La franchise Heytens\u00a0<\/strong>appartient depuis 2005 au groupe Apax et op\u00e8re sur le cr\u00e9neau du tissu d’ameublement sur mesures pour la fen\u00eatre. Elle avait d\u00e9velopp\u00e9 d\u00e8s 2009 un concept plus tendance en ajoutant \u00e0 son offre de base des accessoires et des produits plus entr\u00e9e de gamme pour cr\u00e9er une d\u00e9co adapt\u00e9e \u00e0 tous. Cependant, malgr\u00e9 tous ces efforts pour redonner une image qui colle plus au march\u00e9 actuel, Heytens n’attire pas la tranche jeune habitat et souffre encore d’une image de produits chers et classiques voire vieillots. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une nouvelle strat\u00e9gie a donc \u00e9t\u00e9 entam\u00e9e avec un recentrage sur les fondamentaux de la marque. A savoir la confection de rideaux sur mesure gratuitement et une offre de tissus chic et classique. Un march\u00e9 de niche pour une client\u00e8le en qu\u00eate de services et de qualit\u00e9.
Le r\u00e9seau de franchise Heytens <\/strong>compte encore 150 magasins en France et en Belgique et veut encore croire \u00e0 son concept qui perdure depuis pr\u00e8s de 40 ans mais qui a du mal \u00e0 s’imposer sur un march\u00e9 investi par toutes les enseignes d’am\u00e9nagement de la maison.
Un nouveau catalogue de 120 pages avec toutes les versions possibles de confection disponible dans le r\u00e9seau de magasins <\/strong>Heytens montre la large gamme propos\u00e9e par la marque et toutes les versions de confections. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La franchise sp\u00e9cialiste du tissu d’ameublement Heytens n’arrive pas \u00e0 trouver sa place\u00a0sur le march\u00e9 de la d\u00e9co d’int\u00e9rieur. Malgr\u00e9 son savoir-faire et sa strat\u00e9gie d’ouverture sur une nouvelle client\u00e8le en qu\u00eate de nouveaut\u00e9s et d’id\u00e9es pour la maison, les r\u00e9sultats n’ont pas \u00e9t\u00e9 \u00e0 la hauteur. Le directeur g\u00e9n\u00e9ral qui avait orient\u00e9 l’enseigne vers […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[140],"class_list":["post-293929","post","type-post","status-publish","format-standard","hentry","category-actualites-des-reseaux","tag-politique-concept-produit","entry"],"acf":[],"yoast_head":"\nLa franchise de rideaux sur mesures se recentre sur son cur de m\u00e9tier<\/title>\n<meta name=\"description\" content=\"La franchise sp\u00e9cialiste du tissu d'ameublement Heytens n'arrive pas \u00e0 trouver sa place\u00a0sur le march\u00e9 de la d\u00e9co d'int\u00e9rieur. 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