{"id":293939,"date":"2011-09-01T02:00:00","date_gmt":"2011-09-01T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/une-bonne-strategie-de-fidelisation-pour-mieux-connaitre-ses-clients"},"modified":"2011-09-01T02:00:00","modified_gmt":"2011-09-01T01:00:00","slug":"une-bonne-strategie-de-fidelisation-pour-mieux-connaitre-ses-clients","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/une-bonne-strategie-de-fidelisation-pour-mieux-connaitre-ses-clients","title":{"rendered":"Une bonne strat\u00e9gie de fid\u00e9lisation pour mieux conna\u00eetre ses clients !"},"content":{"rendered":"
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La bataille autour des prix, de l’offre et de la qualit\u00e9 des produits n’est plus suffisante pour se d\u00e9marquer ! Les r\u00e9seaux de franchise doivent bien conna\u00eetre leurs clients pour mieux s’adapter<\/b>, innover et r\u00e9pondre au plus pr\u00e8s \u00e0 leurs attentes. Dans ce contexte, les programmes de fid\u00e9lit\u00e9 – miles, bons cadeaux, remises, voyages, clubs…  – ont la cote et sont un passage quasi oblig\u00e9 dans certains m\u00e9tiers ! Ils permettent de d\u00e9velopper les ventes, de conserver des clients mais s’av\u00e8rent \u00eatre aussi un excellent outil de connaissance de sa client\u00e8le.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Plan de fid\u00e9lisation<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Tout l’enjeu d’un bon programme de fid\u00e9lit\u00e9 est ainsi de bien d\u00e9finir sa cible (quelle client\u00e8le particuli\u00e8re souhaite-ton fid\u00e9liser, quels clients voulons-nous mieux conna\u00eetre ?), de l’accompagner d’un questionnaire d’inscription pertinent qui donnera de premi\u00e8res cl\u00e9s d’informations (date d’anniversaire, profession, nombre d’enfants, projets, centres d’int\u00e9r\u00eats…) et de proposer r\u00e9guli\u00e8rement \u00e9v\u00e9nements et interactivit\u00e9 (ventes priv\u00e9es, e-mailings, \u00e9v\u00e9nements VIP, site Internet d\u00e9di\u00e9…). <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Comme toute action marketing, votre strat\u00e9gie de fid\u00e9lisation doit bien s\u00fbr faire l’objet d’une \u00e9valuation. N’h\u00e9sitez pas entre autres \u00e0 diffuser des enqu\u00eates de satisfaction aupr\u00e8s de vos clients fid\u00e9lis\u00e9s !<\/p>\n

Lisez aussi :
<\/i>Quelles sont les bases de la fid\u00e9lisation client ?<\/i><\/a><\/span>
<\/i>R\u00e9ponses aux objections des franchises sur la fid\u00e9lisation par carte ou virtuel<\/i><\/a> <\/i><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La bataille autour des prix, de l’offre et de la qualit\u00e9 des produits n’est plus suffisante pour se d\u00e9marquer ! Les r\u00e9seaux de franchise doivent bien conna\u00eetre leurs clients pour mieux s’adapter, innover et r\u00e9pondre au plus pr\u00e8s \u00e0 leurs attentes. Dans ce contexte, les programmes de fid\u00e9lit\u00e9 – miles, bons cadeaux, remises, voyages, clubs…  – ont la cote […]<\/p>\n","protected":false},"author":52,"featured_media":293940,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-293939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nUne bonne strat\u00e9gie de fid\u00e9lisation pour mieux conna\u00eetre ses clients !<\/title>\n<meta name=\"description\" content=\"La bataille autour des prix, de l'offre et de la qualit\u00e9 des produits n'est plus suffisante pour se d\u00e9marquer ! 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