{"id":294032,"date":"2011-05-30T02:00:00","date_gmt":"2011-05-30T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/creer-son-entreprise-dans-le-reseau-de-franchise-hotellerie-en-plein-renouveau"},"modified":"2011-05-30T02:00:00","modified_gmt":"2011-05-30T01:00:00","slug":"creer-son-entreprise-dans-le-reseau-de-franchise-hotellerie-en-plein-renouveau","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/creer-son-entreprise-dans-le-reseau-de-franchise-hotellerie-en-plein-renouveau","title":{"rendered":"Cr\u00e9er son entreprise dans le r\u00e9seau de franchise h\u00f4tellerie en plein renouveau"},"content":{"rendered":"
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Le r\u00e9seau d’h\u00f4tels franchis\u00e9s <\/strong>Balladins est une marque phare du groupe DHM (Dynamique H\u00f4tels Management) qui totalise pr\u00e8s de 150 h\u00f4tels en France, Belgique et Allemagne. L’enseigne Balladins se positionne sur le cr\u00e9neau de l’h\u00f4tellerie 2** depuis 25 ans. Elle a connu ces derni\u00e8res ann\u00e9es des p\u00e9riodes difficiles mais s’est aujourd’hui donn\u00e9 les moyens avec une nouvelle \u00e9quipe de direction et une vraie strat\u00e9gie de d\u00e9veloppement pour r\u00e9ussir sa mutation. C’est le moment de penser \u00e0 ouvrir une entreprise <\/strong>avec une identit\u00e9 modernis\u00e9e.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’ann\u00e9e 2010 a \u00e9t\u00e9 celle de la r\u00e9novation de la totalit\u00e9 de son parc pour cr\u00e9er un r\u00e9seau homog\u00e8ne et 2011 sera celle de l’expansion avec 25 ouvertures au programme. Le positionnement de\u00a0Balladins s’est recentr\u00e9 sur le confort et l’accueil des clients avec des am\u00e9nagements technologiques comme le Wi-Fi et les \u00e9crans plats dans des chambres relook\u00e9es pour se sentir \u00ab comme \u00e0 la maison \u00bb . La franchise<\/strong> s’adresse aussi bien aux entreprises dans le cadre de d\u00e9placement professionnels mais aussi pour des s\u00e9minaires. Le week end, place aux familles et aux groupes sportifs en comp\u00e9tition dans la r\u00e9gion. Avec le programme Pass’sport, la plupart des h\u00f4tels du r\u00e9seau les Balladins propose une gamme compl\u00e8tes de prestations de service y compris le \u00ab menu sportif \u00bb : formule de restauration d\u00e9cal\u00e9e, panier repas et chambres \u00e0 disposition pour le repos avant l’effort. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Des outils de communication soutiennent la nouvelle identit\u00e9 de la marque Balladins : un guide 2010-2011 avec une charte graphique modernis\u00e9e et le lancement d’un programme fid\u00e9lit\u00e9. Ces actions veulent traduire la volont\u00e9 de l’enseigne d’\u00eatre une chaine incontournable sur le march\u00e9 de l’h\u00f4tellerie moyenne gamme en affirmant son image de proximit\u00e9 et d’adaptabilit\u00e9 \u00e0 tous les profils de client\u00e8le. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le r\u00e9seau d’h\u00f4tels franchis\u00e9s Balladins est une marque phare du groupe DHM (Dynamique H\u00f4tels Management) qui totalise pr\u00e8s de 150 h\u00f4tels en France, Belgique et Allemagne. L’enseigne Balladins se positionne sur le cr\u00e9neau de l’h\u00f4tellerie 2** depuis 25 ans. Elle a connu ces derni\u00e8res ann\u00e9es des p\u00e9riodes difficiles mais s’est aujourd’hui donn\u00e9 les moyens avec […]<\/p>\n","protected":false},"author":49,"featured_media":294033,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[142],"class_list":["post-294032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","tag-vie-du-reseau-de-la-franchise","entry","has-media"],"acf":[],"yoast_head":"\nCr\u00e9er son entreprise dans le r\u00e9seau de franchise h\u00f4tellerie en plein renouveau<\/title>\n<meta name=\"description\" content=\"Le r\u00e9seau d'h\u00f4tels franchis\u00e9s Balladins est une marque phare du groupe DHM (Dynamique H\u00f4tels Management) qui totalise pr\u00e8s de 150 h\u00f4tels en France,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/creer-son-entreprise-dans-le-reseau-de-franchise-hotellerie-en-plein-renouveau\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cr\u00e9er son entreprise dans le r\u00e9seau de franchise h\u00f4tellerie en plein renouveau\" \/>\n<meta property=\"og:description\" content=\"Le r\u00e9seau d'h\u00f4tels franchis\u00e9s Balladins est une marque phare du groupe DHM (Dynamique H\u00f4tels Management) qui 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