{"id":294077,"date":"2011-05-08T17:10:00","date_gmt":"2011-05-08T16:10:00","guid":{"rendered":"https:\/\/ac-franchise.be\/temoignage-de-georges-morales-pdg-de-lechelle-europeenne-et-de-philippe-weiss-directeur-echelle-34-2011-9068"},"modified":"2011-05-08T17:10:00","modified_gmt":"2011-05-08T16:10:00","slug":"temoignage-de-georges-morales-pdg-de-lechelle-europeenne-et-de-philippe-weiss-directeur-echelle-34-2011-9068","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/temoignage-de-georges-morales-pdg-de-lechelle-europeenne-et-de-philippe-weiss-directeur-echelle-34-2011-9068","title":{"rendered":"T\u00e9moignage de Georges Morales, PDG de L’Echelle Europ\u00e9enne et de Philippe Weiss, Directeur Echelle 34 (2011)"},"content":{"rendered":"
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La franchise L’Echelle Europ\u00e9enne<\/strong> est une franchise de b\u00e2timent sp\u00e9cialis\u00e9e dans les \u00e9chelles, \u00e9chafaudages, nacelles, <\/strong>escaliers, et tout le mat\u00e9riel n\u00e9cessaire \u00e0 la protection collective : Garde-corps, ligne de vie, et \u00e9galement tout ce qui est sur mesure pour les besoins sp\u00e9cifiques de ses clients.\u00a0Georges Morales, PDG de la\u00a0 franchise L’Echelle Europ\u00e9enne<\/strong> et\u00a0Philippe Weiss, Directeur de L’Echelle 34, nous parlent du parcours de l’enseigne.<\/em><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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D’apr\u00e8s une Interview vid\u00e9o de la franchise L’Echelle Europ\u00e9enne publi\u00e9e en Janvier 2011 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Georges Morales<\/strong> : \u00ab\u00a0Bienvenue au si\u00e8ge de L’Echelle Europ\u00e9enne<\/a>. C’est ici que nous avons regroup\u00e9 nos bureaux commerciaux, administratifs, \u00e9tudes, recherches, d\u00e9veloppement, \u00e9galement le centre logistique. Notre histoire commence en 1981, il y a 30 ans, ici \u00e0 Montpellier avec la cr\u00e9ation d’un magasin que nous avons appel\u00e9 \u00ab Echelle 34 \u00bb pour vendre des produits pour la hauteur (\u00e9chelles, \u00e9chafaudages, escaliers). <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En 1990, forts du succ\u00e8s de cette premi\u00e8re exp\u00e9rience de magasin, nous avons cr\u00e9\u00e9 l’entreprise \u00ab L’Echelle Europ\u00e9enne <\/strong>\u00bb pour d\u00e9velopper ce concept et le dupliquer. Aujourd’hui, notre r\u00e9seau comporte 60 magasins dont une partie est \u00e0 l’international que nous avons commenc\u00e9 \u00e0 d\u00e9velopper depuis 2000 avec des pays comme le Portugal, l’Espagne et la Belgique. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Aujourd’hui, nous sommes pass\u00e9s de l’\u00e9chelle r\u00e9gionale \u00e0 l’\u00e9chelle nationale et \u00e0 l’\u00e9chelle europ\u00e9enne.<\/strong> Dans nos magasins, nous sommes devenus des vrais sp\u00e9cialistes de la hauteur. Nous fabriquons et distribuons nos propres produits sous la marque L’Echelle Europ\u00e9enne\u00a0\u00bb. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Philippe Weiss<\/strong> : \u00ab\u00a0Depuis 30 ans \u00ab L’Echelle Europ\u00e9enne <\/strong>\u00bb est devenue un v\u00e9ritable sp\u00e9cialiste pour les professionnels reconnus. Nous commercialisons les \u00e9chelles, les escaliers, les \u00e9chafaudages, du mat\u00e9riel pour la protection collective, garde-corps, ligne de vie, et \u00e9galement tout ce qui est sur-mesure pour les besoins sp\u00e9cifiques de nos clients. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une de nos forces est notre r\u00e9activit\u00e9 et notre disponibilit\u00e9<\/strong>. Nous avons des magasins qui permettent d’accueillir nos clients mais aussi des commerciaux qui sont des techniciens en permanence sur les chantiers, qui analysent les besoins de nos clients, assurent les prises de c\u00f4tes et les livraisons.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Notre panel clients est tr\u00e8s vaste. Nos produits int\u00e9ressent aussi bien les entreprises de gros-oeuvre que tous les corps de m\u00e9tier secondaires, charpentiers, m\u00e9talliers, \u00e9lectriciens. Ils trouvent chez nous une large gamme de produits et des prix tr\u00e8s comp\u00e9titifs et bien sur nous mettons toute notre exp\u00e9rience \u00e0 leur service pour leur apporter le meilleur conseil possible\u00a0\u00bb. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Georges Morales<\/strong> : \u00ab\u00a0Pour l’avenir, nous comptons toujours d\u00e9velopper nos lignes de produits avec plus de sp\u00e9cialisation pour r\u00e9pondre aux normes et au d\u00e9cret relatif \u00e0 la protection des travailleurs. Nous comptons \u00e9galement d\u00e9velopper notre r\u00e9seau en France, \u00e0 l’\u00e9tranger notamment dans les pays europ\u00e9ens et pourquoi pas un jour passer outre-Atlantique\u00a0\u00bb.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Retrouvez cette interview du PDG de la franchise L’Echelle Europ\u00e9enne en vid\u00e9o<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Et retrouvez encore plus de vid\u00e9os sur les franchises de\u00a0Commerce sp\u00e9cialis\u00e9<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La franchise L’Echelle Europ\u00e9enne est une franchise de b\u00e2timent sp\u00e9cialis\u00e9e dans les \u00e9chelles, \u00e9chafaudages, nacelles, escaliers, et tout le mat\u00e9riel n\u00e9cessaire \u00e0 la protection collective : Garde-corps, ligne de vie, et \u00e9galement tout ce qui est sur mesure pour les besoins sp\u00e9cifiques de ses clients.\u00a0Georges Morales, PDG de la\u00a0 franchise L’Echelle Europ\u00e9enne et\u00a0Philippe Weiss, Directeur […]<\/p>\n","protected":false},"author":54,"featured_media":294075,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[586],"tags":[],"class_list":["post-294077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nT\u00e9moignage de Georges Morales, PDG de L'Echelle Europ\u00e9enne et de Philippe Weiss, Directeur Echelle 34 (2011)<\/title>\n<meta name=\"description\" content=\"La franchise L'Echelle Europ\u00e9enne est une franchise de b\u00e2timent sp\u00e9cialis\u00e9e dans les \u00e9chelles, \u00e9chafaudages, nacelles, escaliers, et tout le mat\u00e9riel\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/temoignage-de-georges-morales-pdg-de-lechelle-europeenne-et-de-philippe-weiss-directeur-echelle-34-2011-9068\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00e9moignage de Georges Morales, PDG de L'Echelle Europ\u00e9enne et de Philippe Weiss, Directeur Echelle 34 (2011)\" \/>\n<meta property=\"og:description\" content=\"La franchise L'Echelle Europ\u00e9enne est une 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