{"id":294130,"date":"2011-04-18T02:00:00","date_gmt":"2011-04-18T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/marche-europeen-les-marques-de-distributeurs-pas-tous-loges-a-la-meme-enseigne"},"modified":"2011-04-18T02:00:00","modified_gmt":"2011-04-18T01:00:00","slug":"marche-europeen-les-marques-de-distributeurs-pas-tous-loges-a-la-meme-enseigne","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/marche-europeen-les-marques-de-distributeurs-pas-tous-loges-a-la-meme-enseigne","title":{"rendered":"March\u00e9 europ\u00e9en : les marques de distributeurs pas tous log\u00e9s \u00e0 la m\u00eame enseigne !"},"content":{"rendered":"
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Dans le contexte actuel de crise, les consommateurs europ\u00e9ens sont de plus en plus s\u00e9duits par les MDD (Marques de distributeurs<\/a>). Il sont de plus en plus attir\u00e9s par des produits moins chers o\u00f9 la qualit\u00e9 est au rendez-vous !<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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N\u00e9anmoins, si globalement, la part des MDD progresse, le march\u00e9 reste tr\u00e8s h\u00e9t\u00e9rog\u00e8ne avec de grandes disparit\u00e9s par pays.<\/h3>\n
Ainsi, en 2010, les parts de march\u00e9 des MDD allemandes ont l\u00e9g\u00e8rement fl\u00e9chi tandi qu’au Royaume-Uni et en Espagne, elle continuent \u00e0 progresser. En Espagne, par exemple elles repr\u00e9senteraient selon Ubifrance 72 % des produits en t\u00eate de gondole pour l’enseigne Mercadona !<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En Italie, \u00e0 l’inverse, le paysage de la grande distribution ne se pr\u00eate pas du tout au d\u00e9veloppement des MDD qui restent encore largement minoritaires. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une disparit\u00e9 que l’on explique par des facteurs culturels ou socio-\u00e9conomiques mais que Ga\u00eblle Le Floch, directrice de l’unit\u00e9 de distribution de Kantar WorldPanel, lient aussi largement au d\u00e9veloppement des enseignes de hard discount <\/strong>dans chaque pays. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Selon elle, \u00ab\u00a0moins le hard discount est pr\u00e9sent, plus il y a de champs libres pour les MDD\u00a0\u00bb. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vu dans Points de vente<\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Dans le contexte actuel de crise, les consommateurs europ\u00e9ens sont de plus en plus s\u00e9duits par les MDD (Marques de distributeurs). Il sont de plus en plus attir\u00e9s par des produits moins chers o\u00f9 la qualit\u00e9 est au rendez-vous ! N\u00e9anmoins, si globalement, la part des MDD progresse, le march\u00e9 reste tr\u00e8s h\u00e9t\u00e9rog\u00e8ne avec de […]<\/p>\n","protected":false},"author":52,"featured_media":294131,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-294130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nMarch\u00e9 europ\u00e9en : les marques de distributeurs pas tous log\u00e9s \u00e0 la m\u00eame enseigne !<\/title>\n<meta name=\"description\" content=\"Dans le contexte actuel de crise, les consommateurs europ\u00e9ens sont de plus en plus s\u00e9duits par les MDD (Marques de distributeurs). 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