{"id":294164,"date":"2011-04-01T02:00:00","date_gmt":"2011-04-01T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/mode-et-pret-a-porter-la-chaine-dapprovisionnement-en-pleine-mutation"},"modified":"2011-04-01T02:00:00","modified_gmt":"2011-04-01T01:00:00","slug":"mode-et-pret-a-porter-la-chaine-dapprovisionnement-en-pleine-mutation","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/mode-et-pret-a-porter-la-chaine-dapprovisionnement-en-pleine-mutation","title":{"rendered":"Mode et pr\u00eat \u00e0 porter : la cha\u00eene d’approvisionnement en pleine mutation"},"content":{"rendered":"
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Le secteur de la mode <\/strong>produit chaque ann\u00e9e 80 % de nouveaut\u00e9s en moyenne.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ce chiffre impressionnant oblige les professionnels de la mode et du pr\u00eat \u00e0 porter\u00a0\u00e0 remettre en cause r\u00e9guli\u00e8rement l’organisation de leur cha\u00eene d’approvisionnement<\/strong>. Une cha\u00eene aujourd’hui en pleine mutation compte tenu, entre autres, des tensions sur les co\u00fbts et de la globalisation. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’ambition est dor\u00e9navant de ma\u00eetriser la complexit\u00e9 pour gagner en r\u00e9activit\u00e9, compenser la hausse des co\u00fbts, et au final, gagner en chiffre d’affaires. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Hausse g\u00e9n\u00e9rale sur la cha\u00eene d’approvisionnement<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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\u00a0Une \u00e9tude in\u00e9dite r\u00e9alis\u00e9e sur le sujet par l’Ifm aupr\u00e8s de 120 entreprises et enseignes en Europe, aux Etats-Unis et en Asie, a permis de mettre en exerge quelques \u00e9l\u00e9ments cl\u00e9s relatifs \u00e0 cette cha\u00eene d’approvisionnement. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Elle a pemis de constater que la hausse synchronis\u00e9e des co\u00fbts (augmentation du prix des mati\u00e8res premi\u00e8res, hausse des co\u00fbts de la mains d’oeuvre) a contribu\u00e9 en 2010 \u00e0 rench\u00e9rir les achats et \u00e0 remettre en cause la position\u00a0de force des donneurs d’ordre. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une situation complexe qui, loin des habitudes,\u00a0a oblig\u00e9 <\/strong>les enseignes de franchise<\/a>\u00a0<\/strong>\u00e0 innover et notamment multiplier leurs collections pour g\u00e9n\u00e9rer du mouvement dans leurs boutiques. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les plus gagnantes seront celles qui feront preuve de r\u00e9activit\u00e9 et qui r\u00e9ussiront \u00e0 ma\u00eetriser ce casse-t\u00eate ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vu dans Le journal du textile n\u00b0 2066<\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le secteur de la mode produit chaque ann\u00e9e 80 % de nouveaut\u00e9s en moyenne. Ce chiffre impressionnant oblige les professionnels de la mode et du pr\u00eat \u00e0 porter\u00a0\u00e0 remettre en cause r\u00e9guli\u00e8rement l’organisation de leur cha\u00eene d’approvisionnement. Une cha\u00eene aujourd’hui en pleine mutation compte tenu, entre autres, des tensions sur les co\u00fbts et de la […]<\/p>\n","protected":false},"author":52,"featured_media":294165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-294164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nMode et pr\u00eat \u00e0 porter : la cha\u00eene d'approvisionnement en pleine mutation<\/title>\n<meta name=\"description\" content=\"Le secteur de la mode produit chaque ann\u00e9e 80 % de nouveaut\u00e9s en moyenne. 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