{"id":294174,"date":"2011-03-29T02:00:00","date_gmt":"2011-03-29T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/faire-gagner-du-temps-au-consommateur-pour-etre-plus-competitif"},"modified":"2011-03-29T02:00:00","modified_gmt":"2011-03-29T01:00:00","slug":"faire-gagner-du-temps-au-consommateur-pour-etre-plus-competitif","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/faire-gagner-du-temps-au-consommateur-pour-etre-plus-competitif","title":{"rendered":"Faire gagner du temps au consommateur pour \u00eatre plus comp\u00e9titif"},"content":{"rendered":"
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On ne le r\u00e9p\u00e9tera jamais assez : les habitudes des consommateurs ont chang\u00e9<\/b>. Innovation, adaptation et \u00e9coute des besoins de la client\u00e8le deviennent les ma\u00eetres-mots des franchises de distribution. Si elles ne s’adaptent pas, face \u00e0 la concurrence du e-commerce, elles ne survivront pas… Nombreuses d’entre elles l’ont d\u00e9j\u00e0 bien compris et ont largement entam\u00e9 un nouveau tournant dans leur organisation comme celui particuli\u00e8rement souhait\u00e9 par les consommateurs de l’am\u00e9nagement des horaires.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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R\u00e9pondre aux nouvelles exigences de la client\u00e8le<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour contrer\u00a0un <\/strong>environnement Internet,<\/strong> \u00ab\u00a0ouvert\u00a0\u00bb 24 heures sur <\/strong>24 <\/strong>(on peut s’y informer et y commander jour et nuit ), les horaires traditionnels explosent r\u00e9pondant \u00e0 une client\u00e8le qui ne cesse de vouloir gagner du temps et exige dor\u00e9navant plus d’amplitude horaire et d’optimiser sa pr\u00e9sence\u00a0dans les rayons (ou en caisses). <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Exit donc les traditionnels 10 heures-19 heures ! Les franchises ne pourront \u00eatre comp\u00e9titives en centre-ville que si elles adoptent des horaires \u00e9largis (comme les franchises Monop’ ouverts de 8 heures 30 \u00e0 minuit)… ou celles qui proposeront de nouveaux services comme des syst\u00e8mes innovants en caisses ou les fameux drive-in (Chronodrive, Leclercdrive…) dont le succ\u00e8s n’est plus \u00e0 d\u00e9montrer.<\/p>\n

Consultez notre rubrique \u00ab\u00a0actualit\u00e9 marketing<\/a>\u00a0\u00bb pour d’autres articles<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

On ne le r\u00e9p\u00e9tera jamais assez : les habitudes des consommateurs ont chang\u00e9. Innovation, adaptation et \u00e9coute des besoins de la client\u00e8le deviennent les ma\u00eetres-mots des franchises de distribution. Si elles ne s’adaptent pas, face \u00e0 la concurrence du e-commerce, elles ne survivront pas… Nombreuses d’entre elles l’ont d\u00e9j\u00e0 bien compris et ont largement entam\u00e9 un nouveau tournant dans […]<\/p>\n","protected":false},"author":52,"featured_media":294175,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-294174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nFaire gagner du temps au consommateur pour \u00eatre plus comp\u00e9titif<\/title>\n<meta name=\"description\" content=\"On ne le r\u00e9p\u00e9tera jamais assez : les habitudes des consommateurs ont chang\u00e9. 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