{"id":294204,"date":"2011-03-20T01:00:00","date_gmt":"2011-03-20T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-prospection-commerciale-7435"},"modified":"2011-03-20T01:00:00","modified_gmt":"2011-03-20T00:00:00","slug":"la-prospection-commerciale-7435","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-prospection-commerciale-7435","title":{"rendered":"La prospection commerciale"},"content":{"rendered":"<div id=\"880690\" class=\"widget html_bloc row-fluid\" data-name=\"html_bloc\">\n<div class=\"span12\">\n<div class=\"center\">       <iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/5ef-vXa7LF8?rel=0\" frameborder=\"0\" gesture=\"media\" allow=\"encrypted-media\" allowfullscreen><\/iframe>     <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"880672\" class=\"widget left_picture_title_text\" data-name=\"left_picture_title_text\">\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"880672\">                            <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/06\/09\/20170609132836-92dbb8656633dda4527e69c7d7dea923.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/06\/09\/20170609132836-92dbb8656633dda4527e69c7d7dea923.jpg\" title=\" \"\/>     <\/a>                             <\/div>\n<div class=\"widget-content\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"880672\" data-url=\"\/crezeo_widgets\/880672\/update_parameter\"            data-name=\"text\">\n<p>Il s&rsquo;agit de la <strong>mise en place de la strat\u00e9gie commerciale<\/strong> de l&rsquo;entreprise pour qu&rsquo;elle se d\u00e9veloppe. Cette\u00a0strat\u00e9gie\u00a0consiste \u00e0 d\u00e9finir un ensemble d&rsquo;actions commerciales qui ont pour but de faire le lien entre le marketing op\u00e9rationnel et la vente.\u00a0L\u2019\u00e9tude strat\u00e9gique d\u00e9bouche sur un plan d\u2019actions commerciales d\u00e9taill\u00e9, cosign\u00e9 par le dirigeant et d\u00e9ploy\u00e9 le plus souvent dans le cadre d\u2019un contrat annuel.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"880675\" class=\"widget title_h3 row-fluid\" data-name=\"title\">\n<div class=\"span12\">\n<div data-type=\"wysihtml5\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"880675\" data-url=\"\/crezeo_widgets\/880675\/update_parameter\" data-name=\"title\">La prospection commerciale, une obligation pour l&rsquo;entreprise !<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"880678\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"880678\" data-url=\"\/crezeo_widgets\/880678\/update_parameter\"          data-name=\"text\">\n<p>Il est vital pour une entreprise de se fixer des <strong>objectifs op\u00e9rationnels<\/strong>. Des objectifs pr\u00e9cis, clairs, qui r\u00e9pondent aux besoins et aux orientations de l&rsquo;entreprise. Ensuite, il faudra identifier la cible \u00e0 contacter pour chaque objectif. Il faudra \u00e9galement d\u00e9finir le support \u00e0 utiliser, le moyen le plus adapt\u00e9 \u00e0 la quantification de la cible. Vient ensuite l&rsquo;\u00e9tape de la r\u00e9alisation&#8230;\u00a0<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"880681\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"880681\" data-url=\"\/crezeo_widgets\/880681\/update_parameter\"          data-name=\"text\">\n<p>Pour r\u00e9ussir sa phase de prospection commerciale, l&rsquo;entreprise doit d\u00e9tenir un r\u00e9el savoir-faire et des ressources capables de se remettre en cause, dynamiques, qui sachent motiver.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"880684\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"880684\" data-url=\"\/crezeo_widgets\/880684\/update_parameter\"          data-name=\"text\">       <span>Le <b>Cabinet Prospactive\u00a0propose aux TPE PME<\/b> d&rsquo;externaliser l&rsquo;aspect commercial.\u00a0Philippe Poirot, expert prospactive, nous explique dans cette vid\u00e9o &#8211; r\u00e9alis\u00e9e en mars 2011 &#8211; comment organiser sa prospection commerciale.\u00a0<\/span>     <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Il s&rsquo;agit de la mise en place de la strat\u00e9gie commerciale de l&rsquo;entreprise pour qu&rsquo;elle se d\u00e9veloppe. 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